Starting a successful blog can help you connect to new audiences, generate recurring inbound traffic, and promote products and services while building your brand.
Blogging also gives you room to experiment with content, tell customer stories, educate readers, or target keywords and phrases to help your website rank higher in Google search results.
There are lots of ways to make money blogging, but many entrepreneurs struggle because it takes time, care, and effort to get it right. Simply publishing a few posts a month isn’t enough to regularly bring traffic to your site.
That’s why this post takes a close look at 15 blog examples. These blogs all have unique strengths that will help support you as you start your own blog, no matter what topics you plan to cover.
What is a blog?
A blog is a digital publication that can complement a website (such as an ecommerce site) or exist independently (such as a travel blog). A blog may include long-form articles, short updates, lists, infographics, videos, photos, and other digital content.
15 successful blog examples
- HubSpot Blog
- Moz Blog
- Bravely Go
- TechCrunch
- Path Edits
- Pretty Presets and Actions
- The Press Blog
- Maude
- Great Jones
- Partake Foods
- Nomadic Matt
- Cup of Jo
- Julia Berlozheimer
- Scary Mommy
- Edutopia
The following 15 blog examples are successful in unique ways and offer inspiration for your own blogging initiatives:
1. HubSpot Blog
HubSpot offers a wealth of content catering to marketers of all levels. There are plenty of data-driven articles, case studies, how-to guides, and marketing tips. Topics cover various aspects of inbound marketing, sales, and customer service, making it a go-to resource for marketers looking to improve their strategies and skills.
2. Moz Blog
A leader in the SEO industry, Moz is known for its high-quality insights and SEO tools. The blog is well-respected for providing in-depth analyses and practical advice on search engine optimization.
The Moz blog regularly publishes articles on SEO best practices, Google algorithm updates, link building, and keyword research. It often features expert opinions and research studies that help improve its status as a leader in the content marketing world. The blog’s special Whiteboard Friday series details a specific SEO strategy in simple terms—every Friday—to keep readers coming back for more.
Key takeaways from these marketing blog examples:
- Include diverse content types for all expertise levels. HubSpot’s content covers topics that can help at all stages of a marketer’s career, including data-driven articles, case studies, and how-to guides.
- Sprinkle in expert insights. The Moz Blog is a go-to source for SEO folks because it shares the expert insights of industry professionals.
- Employ engaging learning formats. Both HubSpot and Moz publish posts in various formats to help turn complicated concepts into easy-to-digest series.
3. Bravely Go
Bravely Go is a personal finance blog run by money coach Kara Pérez. She publishes content about how to save, manage, and invest your money in a sustainable, ethical way. She also has educational videos, offers money software tool recommendations, and provides money coaching services for a fee.
Key takeaways from this personal finance blog example:
- Use personal stories. Kara uses her own financial experience as a springboard for advising her readers.
- Lead into your products and services. Use your blog content to promote your products. Bravely Go links posts to coaching services, so readers can take an extra step if they want.
4. TechCrunch
TechCrunch is well known for its on-the-pulse tech journalism. It covers startups, industry news, technology trends, and in-depth analysis of the latest software. Expect to read blog posts that feature startup profiles, reviews of new tech products, and coverage of tech events and conferences. By reading TechCrunch’s latest coverage, you can be well informed about the tech industry, too.
Key takeaways from this tech blog example:
- Share timely, relevant coverage. The tech industry is constantly evolving, which is why TechCrunch needs to share up-to-date industry news to remain a leading tech blog.
- Dig deep with analysis. TechCrunch offers detailed analyses of software and tech products to help readers understand the implications of new technologies and trends.
5. Path Edits
Path Edits is a virtual clipping path and photo editing studio that offers basic Photoshop edits for ecommerce product photos. Along with its services, it also publishes a blog featuring content about photo editing and product photography.
Articles include tips on how to shoot, edit, and optimize product photos for the most sales and best return on investment (ROI). Path also offers free Photoshop tutorials that teach small business owners how to edit photos themselves (simultaneously proving the value of having Path edit your photos for a fee).
6. Pretty Presets and Actions
Pretty Presets and Actions is one of the best photography blog examples of a brand selling digital products on its Shopify-powered site. Its blog helps readers learn how to use Lightroom themselves, a perfect complement to the products the brand sells. Readers will find tutorials, how-tos, and other inspiration for their own editing processes.
Key takeaways from these photo blog examples:
- Get specific. Path Edits shares content specifically tailored to ecommerce photographers. Catering to a defined target audience helps the blog resonate with readers and encourage engagement.
- Offer practical advice. Both Path Edits and Pretty Presets share Photoshop and Lightroom tutorials to help photographers edit their own photos. This not only builds trust and helps readers see the blogs as industry authorities, but it also highlights the value of their services if the tutorials prove to be too difficult for readers to accomplish themselves.
7. The Press Blog
Press delivers plant-based goodies like cold-pressed juices and kombucha. Its blog, The Squeeze Magazine, provides tips for living a healthy lifestyle. The blog’s bright, eye-catching design and hero images follow the same color palette of the juices it sells.
The Squeeze Magazine supplements the brand’s juices and cleanses with advice that educates readers on making healthy choices. Topics span from healthy recipes to suggestions for how to improve digestion while traveling, as well as expert tips.
8. Maude
Maude sells essentials for sexual wellness with a mission to “make intimacy better for all people.” The Maudern, Maude’s blog, is key to delivering on that mission. Its accessible, honest articles cover playful topics and aim to make sexual health and intimacy accessible for everyone.
Categories include art, history, culture, health, and sex education. The company also sends out new posts in an email newsletter of the same name to increase the distribution of its content.
Key takeaways from these health blog examples:
- Lean into news and trends. The Press Blog shares helpful tips and advice for readers who want to learn about the latest trends. This positions Press as an authority in the health niche and helps it become a go-to resource.
- Make information accessible. Make uncomfortable or taboo topics approachable and relatable, like The Maudern does with its content about sexual health.
9. Great Jones
Great Jones makes cookware for home chefs. The goal of its blog, Digest, is to empower people in their culinary journey. Digest has real-world stories where it interviews a guest who makes a meal of their choosing. The Recipes We Love section features recipes created by different chefs, the stories behind them, and the Great Jones items you’ll need to make the dish.
These two approaches to storytelling make for unique content. Posts also create a sense of community for readers: Digest+ feels more like a home kitchen than an ecommerce blog. It’s a place where readers can come to read a story, learn about a culture, or try out something new next time they’re in the kitchen.
10. Partake Foods
One of the best food blog examples is from Partake Foods, a brand of allergen-free, vegan packaged snacks. It uses its blog to share the brand’s passion for healthy food through recipes, food allergy resources, and snack ideas. Readers will also see notes from the Partake Foods team, including founder and CEO Denise Woodard, who started the company to provide her own family with healthy snacks.
Key takeaways from these food blog examples:
- Zero in on your niche. The competition is fierce in most industries, including the food industry. Go beyond simple recipes to target a distinct segment of the foodie market; for example, Partake Foods emphasizes allergen-free, healthy eating.
- Share real-world stories. Great Jones aims to empower home chefs by sharing real-life stories and recipes from its community.
11. Nomadic Matt
Nomadic Matt’s blog began as a way for Matt Kepnes to share his budget travels around the world. It’s now become a valuable resource for travelers who want to discover unique places to eat and things to do while on the move. The blog posts are very practical, with plenty of travel tips, how-to guides, and destination guides.
Matt now uses the blog to promote his books and online courses.
Key takeaways from this travel blog:
- Focus on practical, actionable advice. Matt’s blog is geared to those who want information they can use to Immediately plan their trips. It provides detailed itineraries, budget breakdowns, and practical tips that readers can easily implement right away.
- Promote additional resources. As well as his blog content, Matt promotes his books and online courses to offer readers further learning opportunities.
12. Cup of Jo
Cup of Jo, created by Joanna Goddard, is a fashion and lifestyle blog that stands out for its relatable and engaging content that resonates with a wide audience of women. The blog combines personal storytelling with practical advice, making it feel like a conversation with a friend. It has built a loyal community over the years who look forward to content spanning a range of interests, including fashion, food, travel, and relationships.
Key takeaways from this lifestyle blog example:
- Inject your personality into a broad range of topics. Lifestyle blogs are, by nature, a mishmash of different interests. Cup of Jo covers everything from fashion and food to relationships and travel, but Joanna’s personality is the throughline bringing all of these topics together.
- Build a strong community. Cup of Jo cultivates a space where readers feel comfortable engaging with the content and each other through the robust comment section.
13. Julia Berolzheimer
Julia Berolzheimer’s blog stands out for its elegant and feminine aesthetic. Julia’s background in fashion and her keen eye for style shine through in each blog post, all of which emphasize polished, classic looks with a modern twist. Expect to see lots of outfit inspiration, fashion tips, and shopping guides alongside travel diaries and home décor posts.
Key takeaways from this fashion blog example:
- Design for your audience. Julia’s blog is characterized by its elegant and feminine design, which makes it a visually appealing space for her target readers.
- Add a personal touch. Julia’s background in fashion and her personal storytelling approach creates a relatable platform where readers can connect with content and feel inspired by their own fashion choices.
14. Scary Mommy
Founded by Jill Smokler, Scary Mommy is celebrated for its authentic and relatable content that resonates with mothers from all walks of life. The blog creates a supportive community where moms can share their experiences, challenges, and triumphs. Its blend of humor and honesty makes it a refreshing space in the parenting blogosphere, allowing mothers to feel understood and connected through personal stories, advice and tips, humorous posts, and community discussions.
There’s also a reviews category that shares recommendations for parenting products, toys, and resources to help make parenting easier.
Key takeaways from this parenting blog example:
- Inject a bit of humor to build trust. The Scary Mommy blog’s blend of humor and candidness makes it a refreshing space for parents; the blog creates a safe space where they can embrace the realities of motherhood while finding comfort in shared struggles and triumphs.
- Share honest product reviews. Scary Mommy’s review category offers honest product recommendations to busy parents who don’t have time to test them out for themselves, further instilling a sense of trust in the online community.
15. Edutopia
The Edutopia blog focuses on innovative teaching strategies and practices proven to improve learning outcomes. It’s renowned for its commitment to sharing evidence-based practices and creating a collaborative space for US educators. Popular blog posts include articles on effective teaching methods, case studies on implementing project-based learning, and resources and tips for integrating social and emotional learning into the curriculum.
Key takeaways from this educational blog example:
- Share content that’s based on research. Edutopia publishes innovative teaching strategies backed by research, which provides educators with a reliable and effective resource for improving their class results.
- Create a collaborative environment. Edutopia has built a collaborative space for educators by encouraging shared ideas and experiences. This helps teachers learn from each other and stay updated on educational best practices.
How to create a successful blog
Here’s what you can do to make your own blog successful:
1. Add value
Your blog should contain content your target audience wants to read. Entertain them, educate them, share news, or do a little of all three. Just remember, it’s not about you, it’s about your customers’ wants and needs.
2. Have clear goals
What do you want to get out of blogging? Ideally, you should focus on bringing in readers through search engines, social media, and qualified leads, building a relationship with them, and eventually driving sales. But your primary focus will shift depending on your ultimate goal—if increasing organic traffic is your main objective, for example, then targeting relevant keywords in your content will be critical. If your primary blog readership is an email audience, then focusing more tightly on this exact audience’s wants and needs should be prioritized over keywords.
3. Focus on brand-building
Blogs can be used not only to support your brand but to help establish it. Blogging gives you a voice, and you can harness storytelling to connect with your audience and make your brand stand out. To ensure your branding comes through in every blog post, keep your voice and tone consistent in the writing, include visuals that match the rest of your website, and let your brand values be your guide when you’re choosing how to cover relevant topics.
4. Be consistent
If you can only put out one post a month, that’s OK. Just remember to make time to hit that once-a-month mark consistently.
Why study other blog examples?
There are three reasons why it’s a good idea to check out other blogs:
- Inspiration. Seeing what else is out there can provide inspiration for your own blog, whether it’s the design and layout, post format, blog post templates, or tone and voice.
- Insight. It’s always a good idea to check out your competition. For example, if a competitor started a blog series but you only see two or three posts for the series, it could indicate it didn’t perform well or was difficult to execute.
- Industry trends and best practices. Other blogs, especially from leaders in your industry, can provide valuable insights into current trends, emerging technologies, and best practices. This can keep you informed, so you can adapt your own content strategy accordingly.
Benefits of blogging
Here are the primary benefits of starting a blog:
Builds credibility and authority
Blogging helps establish you as an expert in your field. When you share valuable information and insights, people start to see you as a trustworthy source. This credibility can lead to more followers, customers, or clients who turn to you for advice. Over time, consistently providing quality content helps you gain authority in your niche, making others more likely to respect and rely on your opinions.
Enhances knowledge
Writing a blog encourages you to research and learn more about your industry and the topics you write about. As you create content, you’ll naturally dive deeper into subjects, explore new trends, and stay updated on industry trends. This process not only improves your understanding but also helps you share fresh and relevant information with your audience. Basically, blogging makes you smarter about your field while benefiting your readers.
Generates leads
By providing useful information, you can draw in readers who are interested in what you offer. When they find value in your content, they may be more likely to explore your products or services. You can increase your chances of success by including calls to action in your post and encouraging readers to sign up for newsletters or download resources. This helps you build a list of leads for future outreach.
Engages your audience
Blogging creates a platform for interaction with your audience. When readers comment on your posts or share their thoughts, it builds community. Engaging with your audience through comments or social media helps build relationships and keeps them coming back for more. This interaction makes your readers feel valued as well as provides you with feedback and ideas for future content, making your blog more relevant and appealing.
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Blog examples FAQ
Should blogs have pictures?
Yes, blogs should definitely include pictures, as they enhance reader engagement and understanding. Visuals capture attention, break up long blocks of text, and make complex ideas easier to grasp. Images can also improve your chances of showing up at the top of Google search results for related topics and increase the likelihood of someone sharing your post on social media, which helps expand your blog’s reach and impact.
What qualifies as a blog?
The term “blog” is used to describe a page or section of a website with freshly updated content. It’s an umbrella term that encompasses everything from personal journals to tutorials for how to use a company’s products. Blogs often focus on specific topics or themes, allowing for personal expression, sharing of information, or commentary on various subjects. They usually feature a chronological format, enabling readers to easily navigate through past posts, and often include interactive elements like comments and social sharing options.
Why should you publish a blog when you own a business?
A successful blog allows you to own a media channel to express your opinions and engage with your audience. It’s an opportunity to share your expertise on matters that relate to your business and industry. Eventually, a blog will increase your footprint on the internet and help those who are interested in purchasing from your business learn about you and your brand.
How do you write a blog article?
You write a blog article by coming up with an outline based on research of the topic. Then write an introduction, body, and conclusion, as well as a headline. You might also include a search-optimized meta title, meta description, and call to action (CTA).
What are some examples of blogs?
- HubSpot
- Bravely Go
- TechCrunch
- Path
- Press
- Great Jones
- Cup of Jo
What are common types of blogs?
- Marketing and social media blogs
- Personal finance blogs
- Tech blogs
- Photography blogs
What is organic marketing?
Organic marketing is when you advertise on your own channels, so you’re creating content on your media channels or your website without paying for people to view them. That means it’ll take longer for folks to see your content, but as you gain traction, the traffic, or people coming to look at what you’ve created, compounds on itself. Over time, potential customers will look at your free content to help them make purchasing decisions, big or small.
