International ecommerce

Global growth
without limits

Simplify cross-border sales and scale your business with the platform built for global success.

Wrist watch with global sales growing

Take your brand worldwide on the platform trusted by millions


Global economic activity in USD


Customers worldwide from millions of Shopify stores


Countries where Shopify brands operate

International commerce platform

Create a world of opportunity from a single store

When you sell globally with Shopify, everything you need is already in your admin.

Find customers faster

Access new buyers around the world with features that improve SEO and boost traffic.

Increase cross-border conversions

Drive more sales by tailoring high-converting shopping experiences for each market.

Run it all from one place

Control and optimize regional storefronts from a single store and back office.

Luxury leather purse displayed with multiple currencies and payment methods

International sales tools

Up to 40% higher conversion, one market at a time

Set up international buying experiences that suit your selling strategy with flexible localization features.

Automatically convert your prices to over 130 local currencies, right in the admin

Let customers pay their way with local payment methods on Shopify Payments

Send the right message in every market with language translation and region-specific content

Models wearing brightly-colored Nufferton clothing

Shopify Markets has been a game-changer for us. Now it’s easier to hone in on new global audiences, and to customize the setup to suit our business.

Joel Johansson — CEO, Nufferton

International sales tools

Built-in features that come with every Shopify plan


Tailored themes

Create unique store experiences by region in the Theme Editor.


Localized content

Use Shopify’s app to quickly translate and modify store content.


Domains and subfolders

Set up custom domains or subfolders to create localized URLs.


Pricing by market

Set market-specific product prices that support your regional strategy.


Personalized recommendations

Optimize with best practices and next steps customized per store.


International address forms

Reduce abandoned carts with a checkout that adapts to regional requirements.


Market-specific catalogs

Choose which products in your store are available for purchase by location.


Multi-market dashboard

Control every region you sell in from one store and admin.

Find the right tools to build your international brand with this 5-part toolkit

Take your brand places, work from one

See how you’re doing across regions and channels with built-in analytics and insights

Manage users, stores, and automated workflows across your business

Add unlimited staff accounts with specialized permissions in seconds

Work in up to 21 languages in the admin

Scale quickly with global commerce that looks and feels local