How Shop Pay Installments Drove 10x More Installments Revenue for Pillow Cube

A Pillow Cube customer unboxing their purchase on their bed
For years, Jay Davis searched for the perfect pillow but couldn't find any designed specifically for side sleepers, so he decided to create his own. In 2019, he launched Pillow Cube to give side sleepers the support they finally deserve. After two successful Kickstarter campaigns that went viral, orders came flooding in and never stopped increasing. Last year, this Shopify merchant introduced Shop Pay Installments after trying 'buy now, pay later' with another provider—and the results were significant. We spoke to Will Beck, director of business development, about the positive impact Shop Pay Installments had on their business.

More sales with Shop Pay Installments

After offering installments payments with another popular provider, Pillow Cube wanted to test Shopify's 'buy now, pay later' solution and see which one worked better. "Shop Pay installments has definitely been good for us! It's now 6.5% of our GMV," says Will Beck. "We've also seen a consistent increase in our average order value rate." For Pillow Cube, Shop Pay Installments drove 10x more installments revenue than the other provider. Shopify’s 'buy now, pay later' solution helps merchants drive more sales by offering flexible, risk-free financing. It also allows customers to maximize their budgets and boost their purchasing power by giving them the ability to buy what they want.

No hidden fees

With Shop Pay Installments, Shopify merchants receive the full amount upfront, while customers pay over time. There are no surprise fees for customers—not even late fees. And for Pillow Cube, this is one of its best features. "Shop Pay installments takes some of the risks away from the client and makes them feel more comfortable to jump in with us," explains Beck. "Just putting up their payments and not having to pay extra by doing it, I think that's the biggest thing. It helps to make a sale." 

"I feel like there's more trust in Shop Pay Installments. Customers are leaning towards the Shopify experience over other providers."

An integrated checkout solution

Pillow Cube was surprised by Shop Pay Installments' quick adoption rate. The first month, the pillow company did 175% more installments revenue than with its previous provider. "I feel like there's more trust in Shop Pay Installments. Customers are leaning towards the Shopify experience over other providers," says Beck. Since Shop Pay Installments is a fully integrated checkout solution, it offers customers a seamless shopping experience—with no redirects and no overselling.

For Pillow Cube, Shop Pay Installments has proven to be the optimal 'buy now, pay later' solution in just a few months. Shopify's checkout solution helped the pillow company to turn browsers into customers, increase average order value, and give more side sleepers the best night's sleep they ever had!

Increase sales with Shop Pay Installments

Give customers the flexibility to split their purchase into 4 interest-free payments with Shopify’s ‘buy now, pay later’ solution. Boost conversion, lower cart abandonment, and drive customer retention with a better shopping experience.


Shop Pay Installments is offered in partnership with Affirm.
Payments options through Shop Pay Installments are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.