You may be asking yourself, What are marketing automations? They’re a tool that helps you automate manual tasks related to how and when you communicate with your customers.
Once you’ve set up an automation and turned it on, the automation will run automatically, whenever it’s triggered by a customer. For example, when a customer subscribes to your store’s newsletter, they’ll receive an automated email with a discount, welcoming them to your store.
Automations have a variety of benefits for your business. Here are the top three reasons why you should start using automations today:
1. Save time and money
Marketing automations send out pre-written emails to specific customers after they perform an action on your site. The automation software handles the timing and sending, allowing you to focus on other business tasks without spending your entire day sending emails. With Shopify automations, you have pre-built templates that set up the workflow for you. All you have to do is edit the email content to best fit your needs and click “turn on workflow,” and we take care of the rest.
Not only will you save time, you’ll also save money for your business. You’ll save on staff costs—plus, you can get started for free. Yes, you read that correctly.
2. Increase customer lifetime value
Marketing automations allow you to build a relationship and trust with your customers in many different ways. It all starts when a potential customer visits your website and subscribes to your newsletter. After a customer subscribes, they’ll expect some form of communication, typically a welcome email. This email can include an introduction to your brand and a discount as a reward for subscribing. This has kicked off your relationship with a new subscriber, and with their new discount they’re more likely to visit your store again or make a purchase.
Tailoring your email content to include personalization can also help build customer lifetime value. When a customer receives relevant content, they are more likely to read through the email and click on your call-to-action button.
Learn more about connecting with your customers inside their inbox with personalization.
3. Grow your business
This is one of the most important reasons why you should start using marketing automations today. Not only can you leverage a welcome automation to increase the likelihood of making a sale, you can also use automations to re-engage and reactivate latent customers.
For example, you can use an upsell template to drive a repeat purchase from a customer after they’ve made their first purchase. Alternatively, you can use a winback template to reconnect with a customer after you’ve lost touch with them over a certain period of time, by offering them a discount. Both examples are already set up for you within Shopify. You’ll be ready to start growing your business in just a few clicks.
The future of marketing automations is with Shopify
Marketing automations are critical to your business. As you gain more customers and they interact with your brand online, it’s important to automate the different steps between marketing and sales. Shopify marketing automations make it easier than ever for you to drive more sales, build strong customer relationships, and focus on other business tasks—all within Shopify.
We’re excited to continue building more templates, app integrations, and insights into the product to help you create a more personalized shopping experience for customers.