Kitchener, ON, Canada Business Est. 2012 is the world’s largest loyalty platform, providing quick to launch and effortless to manage rewards programs that help scaling ecommerce brands transform one-time shoppers into forever customers.

Over 100,000 brands use Smile points, referral, and VIP programs to maximize the return on their customer acquisition investments, using best-in-class features and powerful integrations to create loyalty programs that drive results.

Launch fast, spend less, and grow more.

Partner since

June 2017


  • English



Our customers have fully embraced the Sloane Rewards Program and recognize its value. Each month we not only see our membership growth increase but our members consistently earning points, redeeming points, and making referrals.

Laura Spinelli, Digital Marketing & Content SpecialistSloane Tea

Everyone wants a loyalty program, so it’s not a question of whether or not to have one. We love because it's super easy for users, and there is a simple slider redemption option for people who want cut-and-dry redemption. We see the program get used every day.

Nick Noble, Chief Operating

Smile has been a great app for our loyalty program. It's full of features, but not confusing to use like other apps available. Really appreciate how Smile have prioritised the UX for both the end users and also us as a merchant.

Nick Burge, Ecommerce ManagerFrancesca Jewellery