We believe the future of commerce is rooted in emotional relationships, and want to help every business build a strong brand community that promotes sustainable growth.
Using a world-class rewards platform, we work with merchants to build effective points, VIP, and referral programs that invite customers to join, engage with, and share these communities with others around the world.
At the end of the day, we’re committed to making every merchant and their customers smile :)
Samantha Donohue, IT & Business Lead, Evy’s Treey
“The ability to reward our customers in different ways has made Smile a key component of our growth over the last few years. We are able to reward customers for more than transactions, and this creates a relationship with our customers that we view as a sustainable way to grow.”
Tyler Handley, CEO, inkbox
“The goal of launching a rewards program with Smile.io was twofold: to increase customer retention and drive repeat purchases, and to have a new way to incentivize for purchases. In the one month since we launched our Tribe program, we’ve seen an 80% increase in repeat purchases.”
Jonathan Poma, CEO, BVACCEL
“We love working with Smile.io — regardless of the task at hand, the Smile.io team is there to help with support and resources when needed. We only partner with the best technologies in the Shopify Plus ecosystem, and Smile.io is without a doubt, one of the best!”
Why Brand Awareness Doesn’t Matter
Brand awareness focuses on mass appeal — it doesn’t show purchase intent and is extremely hard to measure. When you start to connect with customers on an emotional level rather than on a purely transactional one, what becomes important is the amount of people who are willing to engage with it.
Build a Brand Community Like the Best
The world’s best brands make customers feel like they’re part of something bigger and offer experiences that exceed expectations. These communities are what separate incredible brands like Gymshark from the competition and transform customer relationships into long-term emotional connections.
The True Value of Repeat Customers
Commerce is very acquisition oriented, which is why a typical store’s traffic is only 8% repeat customers. However, while repeat and loyal customers only represent 8% of traffic they represent 41% of a site’s revenue, making them a valuable part of securing sustainable growth.