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Free Business Lessons

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

- Start your business
- Look professional and help customers connect with your business
  - Business name generator
- Find a domain, explore stock images, and amplify your brand
  - Web address
  - Stock photography
- Use Shopify’s powerful features to start selling
  - Products to sell
  - Store themes
- Sell everywhere
- Sell online with an ecommerce website
  - Overview
  - Features
- Sell at retail locations, pop-ups, and beyond
- Transform an existing website or blog into an online store
  - Overview
- Reach millions of shoppers and boost sales
- Stand out with custom commerce
  - Overview

Illustration of a woman carrying a briefcase stepping over a gap in a staircase with the help of a hand

Inspiration

Getting Funded: How Gender Bias Affects Women Founders

by Dayna Winter
Jan 15, 2020

Podcasts

How Being Purpose Driven Kept This Business Going

by Felix Thea
Jan 14, 2020

white label products on display from a print on demand company

Products to Sell

10 Print-On-Demand Companies for Selling Your Own Custom Products

by Braveen Kumar
Jan 10, 2020

Illustration of Bookhou founders Arounna and John, sittting on a mobile similar to the wooden fixtures that John fabricates. Surrounding them are patterns that are indicative of Arounna's hand made blankets and handbags.

Inspiration

Partners: They’re Running the Modern Day Mom and Pop Shop

by Shuang Esther Shan
Jan 8, 2020

Podcasts

Bullet Journal’s Journey Through Kickstarter, Publishing, and Production

by Felix Thea
Jan 7, 2020

Illustration of Bernice and Justin Clarke sailing on a bar of the soap that they made, that is violet with implied native flora on it. Icebergs surround them and there is a polar bear looking at them in the foreground.

Inspiration

Partners: Inuit Life Inspired Their Cross-Cultural Love—and Whale Soap

by Neil Parmar
Jan 1, 2020

Illustration of a couple in a bed, that is actually a laptop, the screen is the headboard and the key pad is the bed and blanket. They are toasting a glass of champagne. The side tables are post-it note pads, the lights are hanging iphones and there are post-it note artworks on the walls. This is a metaphor for couples who are life and business partners.

Inspiration

Introducing: Partners—in Business and Bed

by Shuang Esther Shan
Jan 1, 2020

Podcasts

How a $100 Bottle of Hot Sauce Brings the Heat and Virality

by Felix Thea
Dec 31, 2019

Collage of 5 young entrepreneurs.

Homework

The Grown-up Wisdom of 5 Young Entrepreneurs

by Dayna Winter
Dec 23, 2019

Illustrated portrait of five business founders

Inspiration

Overcoming Adversity: 5 Founders on Surviving Their Greatest Defeats

by Dayna Winter
Dec 18, 2019

Shopify Masters Guests from 2019, Mel Wells of Beefcake Swimwear (left),

Podcasts

Roads Less Traveled: 7 Founders Who Built a Business on Their Own Terms

by Shuang Esther Shan
Dec 17, 2019

Shopify's holiday gift guide highlights unique products from independent businesses.

Inspiration

Shop Shopify: 68 Holiday Gift Ideas for Everyone on Your List

by Dayna Winter
Dec 15, 2019

Illustration of a woman floating in a pool on an inflatable tube resembling a Christmas wreath.

Business Ideas

Making Spirits Bright: Inside the Workshops of 7 Christmas Store Owners

by Dayna Winter
Dec 11, 2019

Surfer holds a Ventana Surfboard over his head.

Podcasts

How Instagram Brings Ventana Surfboards a Wave of Sales

by Felix Thea
Dec 10, 2019

social entrepreneurship

Business Ideas

Social Entrepreneurship: How to Become a Changemaker Through Business

by Braveen Kumar
Dec 6, 2019

instagram-influencer

Instagram Marketing

How to Use IGTV to Fuel Your Growth on Instagram

by Evan Ferguson
Dec 5, 2019

Illustration of a Black woman looking into the future. Rays from her eyes contain generations of Black people ahead of her.

Inspiration

The Future Needs More Black Businesses

by Dayna Winter
Dec 4, 2019

Model wears makeup by BOOM! Cosmetic.

Podcasts

The Power of Content: How 1 Article Generated $22 Million in Sales

by Felix Thea
Dec 3, 2019

illustration of a young man working on his laptop while watering his plants at the same time.

Business Ideas

From Clicks to Customers: 16 Online Business Ideas You Can Start on the Side

by Mark Hayes
Dec 2, 2019

close up photo of a shipping label being scanned on a conveyor belt

Shipping

How to Prepare for Shipping Rate Changes in 2020

by Joy Ling
Dec 1, 2019

automating your ecommerce store

Productivity

7 Ways to Streamline Your Business with Zapier + Shopify

by Braveen Kumar
Nov 29, 2019

BFCM Live Map 2019

Announcements

Watch Global BFCM Sales in Real-Time with Shopify’s Live Map

by Steve Thomas
Nov 28, 2019

Portrait of LOTTA worldwide Founder Mateo Galvez. Surrounding him are illustrations that represent his business, his inspiration and his future goals.

Homework

Community and Competition: Inside the Mind of a 19-Year-Old Founder

by Dayna Winter
Nov 27, 2019

Founder of FinalStraw, Emma Cohen displays the world's first collapsable and portable stainless steel straw.

Podcasts

FinalStraw's Journey of Building a Cause Driven Business

by Felix Thea
Nov 26, 2019

bfcm ad for ceramic with free shipping

Black Friday and Cyber Monday

The Procrastinator’s Guide to Black Friday Cyber Monday

by Dayna Winter
Nov 24, 2019

best instagram apps

Instagram Marketing

Instagram Tools: 20 Essential Apps for Growing Your Following

by Kevin Donnelly
Nov 22, 2019

illustration of woman lifting up an online store to see why it isn't making sales

How to Sell Online

Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store

by Mary-Rose Sutton
Nov 21, 2019

Portrait of Lockerboard Founder Carson Kropfl. Surrounding him are illustrations that reflect his business, his passions and his future goals.

Homework

Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder

by Dayna Winter
Nov 20, 2019

Male models with beards posing for Fresh Heritage.

Podcasts

Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism

by Felix Thea
Nov 19, 2019

best productivity apps

Productivity

The 19 Best Free Small Business Productivity Apps in 2020

by Jessica Greene
Nov 15, 2019

Make Money

How to Make Money on YouTube (Without a Million Subscribers)

by Braveen Kumar
Nov 15, 2019

illustration of woman pushing shopping cart towards discounts and offers

Digital Marketing

19 Ways to Use Offers, Coupons, Discounts, and Deals to Generate More Sales

by Corey Ferreira
Nov 13, 2019

Portrait of Matt and Morgan Meredith and their baby boy Noah, standing in their Thread Theory workshop in Victoria BC.

Inspiration

If You Build It They Will Come—But It Might Not Be Who You Expected

by Dayna Winter
Nov 13, 2019

Founders of Outlaw Soaps Danielle and Russell Vincent.

Podcasts

Why Losing Money on a Sale Can Be Beneficial

by Felix Thea
Nov 12, 2019

Group of friends looking at a video on a tablet, sitting on the lawn

YouTube Marketing

How to Get More YouTube Subscribers and Take Your Channel to the Next Level

by Braveen Kumar
Nov 8, 2019

one person on a tablet and one person on a phone, both looking at black friday promotions

Black Friday and Cyber Monday

How to Plan a Profitable Black Friday Cyber Monday Promotion

by Mary-Rose Sutton
Nov 7, 2019

Simone Hufana, founder of Colour Herstory. Surrounding Simone are a series of spot illustrations that reflect her business, her inspirations and her goals.

Homework

Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder

by Dayna Winter
Nov 6, 2019

Two models wearing workout clothing by Superfit Hero.

Podcasts

Why Telling Stories is More Important Than Ads

by Felix Thea
Nov 5, 2019

merchant on computer and customer wearing watch to represent shopify black friday apps

Black Friday and Cyber Monday

11 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday

by Braveen Kumar
Nov 4, 2019

Cost comparison websites

How to Sell Online

17 Best Price Comparison Engines to Increase Ecommerce Sales

by Mark Hayes
Nov 1, 2019

best free business card makers

Start a Business

10 Free Business Card Makers With Customizable Templates

by Casandra Campbell
Oct 31, 2019

Various people hold up their phones with different Instagram Stories on their screens.

Instagram Marketing

10 Creative Instagram Stories Tips, Tricks, and Ideas (With Step-by-Step Tutorials)

by Shuang Esther Shan
Oct 31, 2019

Portrait illustration of Benjamin Sehl, the co-founder of Kotn, wearing a brown sweater with a black t-shirt underneath and black framed glasses, against a teal background.

Inspiration

Overdraft: KOTN’s Founder Talks Hard Times and Soft Shirts

by Dayna Winter
Oct 30, 2019

A sports car against a green background with the words "Shopify Masters" displayed to its left.

Podcasts

How to Scale Beyond Stagnant Sales

by Felix Thea
Oct 29, 2019

Shipping during the holiday rush.

Shipping

The Definitive Guide to Shipping During a Seasonal Rush

by Desirae Odjick
Oct 23, 2019

Portrait of Brianna J, founder of Brianna's closet. Surrounding Brianna's portrait are illustrations of her business, her activities, her interest and her future goals.

Homework

Cartoons and Coding: Inside the Mind of an 11-Year-Old Founder

by Dayna Winter
Oct 23, 2019

A cup of coffee from Bulletproof.

Podcasts

Bulletproof's Branding and Scaling Advice

by Felix Thea
Oct 22, 2019

Branding

How to Design a Memorable Logo in 7 Steps (We Make One From Scratch)

by Evan Ferguson
Oct 18, 2019

Portrait illustration of Melony Armstrong founder of Naturally Speaking.

Inspiration

Overdraft: How One Founder Built A Braiding Business—from her Living Room

by Dayna Winter
Oct 16, 2019

Model uses a teeth whitening system from Snow.

Podcasts

Disrupting a Stagnant Market through Self Funding

by Felix Thea
Oct 15, 2019