- Start your business
- Look professional and help customers connect with your business
  Business name generator
- Find a domain, explore stock images, and amplify your brand
  Web address
  Stock photography
- Use Shopify’s powerful features to start selling
  Products to sell
  Store themes
- Sell everywhere
- Sell online with an ecommerce website
  Overview
  Features
  Examples
  Themes
- Sell at retail locations, pop-ups, and beyond
  Overview
  Hardware
  Features
- Transform an existing website or blog into an online store
  Overview
- Provide fast, smooth checkout experiences
  Overview
- Reach millions of shoppers and boost sales
  Overview
  Facebook and Instagram
  Walmart Marketplace
  eBay
  Amazon
- Stand out with custom commerce
  Overview

Log in

Starting up starts here

We’re here to help. Get free education, tips, and inspiration to help you start and grow a successful business.

Niche markets

Source Products

Opportunity Knocks: 9 Niche Market Examples With Untapped Business Potential

by Alexandra Sheehan
Apr 11, 2021

Which Type of Business Do You Run? How to Incorporate and Make Your Business Legit

Starting Up

Types of Businesses: Which Legal Structure Is Right for Your New Venture?

by Mark Hayes
Apr 11, 2021

Start a candle business

Find an Idea

How to Start a Candle Business (+ Examples from Top Brands Selling Candles Online)

by Michael Keenan
Apr 10, 2021

Starting Up

SWOT Analysis: A Simple Way to Find Your Competitive Edge (Plus a Free Template)

by Casandra Campbell
Apr 8, 2021

Illustration of a Firestarter character sitting under a calendar that serves as a shelter from "distractions"

Founders Zodiac

The Founder’s Zodiac: What Keeps You Motivated, Based on Your Personality Type?

by Dayna Winter
Apr 7, 2021

Podcasts

Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

by Shuang Esther Shan
Apr 6, 2021

Find an Idea

Marketers Welcome: Start a Private Label Business With Already-Proven Products

by Alexandra Sheehan
Apr 5, 2021

Illustration of an adventurer surveying the rolling hillsides, representing an entrepreneur ready to start their business

Guides

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey

by Desirae Odjick
Apr 1, 2021

Illustration of two mannequins wearing vintage clothing taking a shopping cart for a ride

Find an Idea

How to Sell Vintage Clothing Online: The Ultimate Guide

by Dayna Winter
Mar 31, 2021

Cofounder of Burlap and Barrel Ori Zohar.

Podcasts

How One Company Scaled by Not Scaling at All

by Felix Thea
Mar 30, 2021

Business models

Starting Up

From Dropshipping to DTC, Here Are the Most Popular Business Models for Ecommerce

by Mark Hayes
Mar 27, 2021

An illustration of a scroll like checklist full of SEO ideas to apply to your website to get it ranking

Marketing

SEO Is About Humans First, Search Engines Second

by Adam Rogers
Mar 25, 2021

Photograph of a woman using a laptop in a scenic coffee lounge

Starting with Shopify

WooCommerce Not Working Out? Here Are 8 Alternatives to Manage Your Online Store

by Alexandra Sheehan
Mar 25, 2021

Mission statement

Starting Up

Find Your Purpose: 9 Best Vision and Mission Statement Examples (+ How to Write One)

by Michael Keenan
Mar 25, 2021

Updates

Level up Order Management and Fulfillment With Mobile

by Emily Manley
Mar 25, 2021

Portrait of Wil Yeung, YouTube chef and serial entrepreneur, eating a bowl of noodles

Founder Stories

Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur

by Dayna Winter
Mar 24, 2021

How to start a boutique business

Find an Idea

How to Start an Online Boutique: A Complete 2021 Playbook

by Michael Keenan
Mar 23, 2021

Tyler Macke creator of SendAFriend

Podcasts

How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

by Felix Thea
Mar 23, 2021

Illustration of blank bottles and packaging surrounded by floating coloured labels, indicating white label products

Find an Idea

The Benefits of White Label Businesses (and 11 Product Ideas to Get You Started)

by Dayna Winter
Mar 21, 2021

Founder Stories

Women Entrepreneurs We Love

by Sara Yin
Mar 18, 2021

Brand

Design Your Line: 21 Ready-To-Use Online T-Shirt Templates and Mockups

by Corey Ferreira
Mar 17, 2021

Founder of Glade Optics, Curt Nichols wearing some of the ski gear that the company makes.

Podcasts

How This Entrepreneur Brought Consistent Sales to a Seasonal Business

by Felix Thea
Mar 16, 2021

What you need to know about iOS 14

Updates

Here’s What You Need to Know About the Upcoming iOS 14 Update

by Josh Davey
Mar 15, 2021

A complete blueprint for starting an ecommerce business

Starting Up

Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store

by Mark Macdonald
Mar 15, 2021

Illustration of women reaching for fruit from a tree, with some out of reach, representing the funding bias that hinders many founders

Backoffice

It's Time to Close the Funding Gap for Underrepresented Founders

by Roxanne Voidonicolas
Mar 12, 2021

Sell

Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking

by Ainsley Wilson
Mar 11, 2021

Illustration showing the many parts of the Shopify product working together

Starting with Shopify

What is Shopify?

by Roxanne Voidonicolas
Mar 10, 2021

Illustration of people walking in a line holding umbrellas, while one person (representing an entrepreneur) stands on an upside down umbrella seeking the light

Founders Zodiac

The Founder’s Zodiac: Are You Entrepreneur Material?

by Dayna Winter
Mar 10, 2021

Podcasts

The Beauty of Empathy: How India's SUGAR Cosmetics Disrupted the Market by Focusing on Underserved Customers

by Shuang Esther Shan
Mar 9, 2021

Photograph of Meena Harris, founder of Phenomenal

Founder Stories

Empowering Phenomenal Women Everywhere, One Shirt at a Time

by Sara Yin
Mar 8, 2021

Illustration of an entrepreneur holding a toolbox with charts and graphs in the background

Entrepreneurship

How to Become an Entrepreneur: 7 Steps You'll Take on the Road to Entrepreneurship

by Alexa Collins
Mar 7, 2021

Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store

Sell

Build Your Store With Ease: The 9 Best Ecommerce Website Builders for 2021

by Michael Keenan
Mar 7, 2021

Marketing

Shopify Email: Let Your Brand Identity Shine With Email Marketing

by melissa spadafora
Mar 5, 2021

Finding a manufacturer or supplier.

Starting Up

How to Find a Manufacturer or Supplier for Your Product Idea

by Corey Ferreira
Mar 5, 2021

How to make a phone case business

Find an Idea

How to Start a Phone Case Business From Home, Step by Step

by Braveen Kumar
Mar 5, 2021

Illustration of a package in a circular motion, demonstrating how reseller businesses are about connecting new customers to existing products

Find an Idea

Skip Product Development: Learn the Steps to Starting a Reseller Business (Plus 5 Opportunities for 2021)

by Alexandra Sheehan
Mar 4, 2021

Moving from WooCommerce to Shopify

Starting with Shopify

Shopify vs. WooCommerce: 3 Businesses on Why They Switched to Shopify

by Alexandra Sheehan
Mar 4, 2021

Business plan template for new entrepreneurs

Starting Up

Business Plan Template: A Practical Framework for Creating Your Business Plan

by Desirae Odjick
Mar 4, 2021

Illustration of multiple screens containing multiple highly rated conversations, signifying that good customer service is about quality and consistency

Retention

Good Customer Service Is About Doing the Common Things Uncommonly Well

by Alexa Collins
Mar 3, 2021

3D models of the top-selling trending products of 2021, covered in detailed throughout the article

Guides

12 Trending Products to Sell in 2021 (and Ideas for How to Market Them)

by Adam Rogers
Mar 3, 2021

How to write a business plan: everything you need to know

Guides

Need a Roadmap? Here's How to Write a Business Plan You'll Actually Use

by Desirae Odjick
Mar 3, 2021

Photograph of a man sitting on a park bench registering a domain name from his laptop

Sell

Claim Your Name: 7 Reputable Domain Name Registrars for Small Businesses

by Alexa Collins
Mar 2, 2021

Founders of Redfora Zach Miller, Charles Mullenger, and Skyler Hallgren.

Podcasts

Building a 7-Figure Emergency Preparedness Company Without Scare Tactics

by Felix Thea
Mar 2, 2021

Updates

The Ultimate Guide to Selling Globally on Shopify

by Cole Atkinson
Mar 1, 2021

Illustration of a business owner looking at a larger set of screens, which signifies that your website builder is like your business's headquarters

Sell

Build on Solid Foundation: The 8 Best Website Builders for Small Businesses

by Alexa Collins
Mar 1, 2021

Illustration of a storefront being projected from a laptop, representing how the best ecommerce platforms help you meet your customers wherever they are

Sell

What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options

by Alexandra Sheehan
Feb 25, 2021

Illustration of many different products customized with various shapes and icons, representing how print on demand helps you control the aesthetic of whitelabel products

Source Products

A Canvas for Creativity: Here Are 10 Print-on-Demand Products You Can Sell (Without Holding Inventory)

by Alexandra Sheehan
Feb 24, 2021

Brand

The Top 10 Paid and Free Logo Makers Online in 2021

by Michael Keenan
Feb 24, 2021

Podcasts

From Kitchen Experiments to Cult Favorite Skincare Brand

by Shuang Esther Shan
Feb 23, 2021

Entrepreneurship

The Fight for Independents: Why Entrepreneurial Spirit Is Rising Against All Odds

by Dayna Winter
Feb 22, 2021