- Start your business
- Look professional and help customers connect with your business
  Business name generator
- Find a domain, explore stock images, and amplify your brand
  Web address
  Stock photography
- Use Shopify’s powerful features to start selling
  Products to sell
  Store themes
- Sell everywhere
- Sell online with an ecommerce website
  Overview
  Features
  Examples
  Themes
- Sell at retail locations, pop-ups, and beyond
  Overview
  Hardware
  Features
- Transform an existing website or blog into an online store
  Overview
- Provide fast, smooth checkout experiences
  Overview
- Reach millions of shoppers and boost sales
  Overview
  Facebook and Instagram
  Walmart Marketplace
  eBay
  Amazon
- Stand out with custom commerce
  Overview

Starting up starts here

We’re here to help. Get free education, tips, and inspiration to help you start and grow a successful business.

An illustration of a scroll like checklist full of SEO ideas to apply to your website to get it ranking

Marketing

Want to Rank Your Store? Get On Page One With This SEO Checklist

by Samantha Renée
May 12, 2021

Illustration of a character jumping over symbols that represent rejection and heading for a large gem at the end of the course

Founders Zodiac

The Founder’s Zodiac: How to Deal with Rejection, Based on Your Sign

by Dayna Winter
May 11, 2021

Chris Vaccarino the founder of Fanjoy.

Podcasts

30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars

by Shuang Esther Shan
May 11, 2021

Entrepreneurship

The Real Post-Pandemic Boom: Mom Entrepreneurs

by Roxanne Voidonicolas
May 9, 2021

Introduction to DIY product photography.

Brand

A Picture Is Worth a Thousand Sales: How to Take Gorgeous Product Photos for Beginners

by Jeff Delacruz
May 6, 2021

Illustration of a person lounging on an office chair in a beach setting

Entrepreneurship

The FIRE Movement Isn’t About Retirement—It’s About Independence

by Dayna Winter
May 4, 2021

Joe Lamey and Jake Epstein are the founders behind Rocketbook.

Podcasts

From Getting Kicked Out of Staples to Being Acquired By BIC

by Felix Thea
May 4, 2021

Starting with Shopify

The Best Ecommerce Software Meets Your Business Needs Now and in the Future

by Alexandra Sheehan
May 1, 2021

Overhead photo of person holding a tablet with video editing software in the screen.

Social Media

Edit Videos Like a Pro: The 12 Best Free Video Editing Software Programs for 2021

by Alexis Mera Damen
May 1, 2021

Illustration of a large card stands with the entrance to a makeup store on the front. A small person stands looking eager to get discounted makeup.

Retention

Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

by Lindsey Peacock
Apr 29, 2021

Illustration of a customer walking through a virtual board game, with each square representing a part of the product page experience

Sell

Product Page Tune-Up: 9 Timeless Ways to Increase Conversions

by Mark Macdonald
Apr 29, 2021

Illustration of a person shopping for furniture online: close up of hand holding a phone. App icons mimic the appearance of pillows on a couch in the background

Find an Idea

How to Sell Furniture and Home Decor Online: The Ultimate Guide

by Dayna Winter
Apr 28, 2021

Find an Idea

Affiliate Marketing in 2021: How to Find High-Paying Programs and Start Your Affiliate Business

by Mark Hayes
Apr 27, 2021

Brand

A Behind-the-Scenes Look at Jewelry Photography With Expert Sarah Pflug

by Sarah Pflug
Apr 27, 2021

The Shopify Effect

Updates

The Shopify Effect: How Entrepreneurs Are Changing the World

by Courtney Symons
Apr 27, 2021

Shopify Masters: Lume Cube founder Riley Stricklin

Podcasts

How Offering Bundles Doubled Lume Cube's Average Order Value

by Felix Thea
Apr 27, 2021

Illustration of a browser window in place of a billboard on the side of a building

Marketing

Rethink Acquisition: How to Market a Product to Existing Customers

by Alexa Collins
Apr 26, 2021

Illustration of a person carefully positioning themselves in preparation for their clothing photography shoot

Brand

Clothing Photography 101: How to Take Beautiful Apparel Product Photos

by Matthew Henry
Apr 26, 2021

Illustration of a newspaper being served via room service to represent a ready made press kit

Promotion

Time to Shine: How to Create a Press Kit That Gets Publicity in 2021

by Corey Ferreira
Apr 23, 2021

Guides

Pop-Up Shops Are Set to Surge (and Everything Else You Need to Know to Try Temporary Retail)

by Roxanne Voidonicolas
Apr 21, 2021

Sustainability

4 Simple, Low-Cost Ways to Run a More Sustainable Business

by Mitchel Selby
Apr 21, 2021

An image showing EU VAT changes in 2021

Updates

New EU 2021 VAT Rules for E-commerce

by Ritesh Kewlani
Apr 20, 2021

Dan and Mel Marsden of Lounge Underwear.

Podcasts

3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor

by Shuang Esther Shan
Apr 20, 2021

Email marketing best practices

Retention

Email Marketing Best Practices: How to Improve (Almost) Every Email

by Mark Macdonald
Apr 16, 2021

Founder of Frostbeard pouring wax into candle vessels

Founder Stories

How Frostbeard Studio’s Creative Duo Avoided the “Burnout” of Shipping Orders Themselves

by Nadine Brown
Apr 15, 2021

Illustration of a business owner in a skincare style shop browsing the shelves with products representing the many ways she can promote her business

Promotion

25 Alternatives to Running Paid Ads to Promote Your Business

by Casandra Campbell
Apr 15, 2021

Updates

Our Commitment to App Quality in the Shopify App Store

by Aaron Brown
Apr 15, 2021

Social Media

Authenticity Sells: A Beginner's Guide to Marketing on TikTok

by Neal Chauhan
Apr 14, 2021

Start a candle business

Find an Idea

Turn Scents Into Dollars: How to Start a Candle-Making Business (Plus Examples From Top-Selling Candle Brands)

by Michael Keenan
Apr 13, 2021

Ace Reunis, founder of Threadheads.

Podcasts

Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue

by Felix Thea
Apr 13, 2021

Source Products

Opportunity Knocks: 9 Niche Market Examples With Untapped Business Potential

by Alexandra Sheehan
Apr 11, 2021

Which Type of Business Do You Run? How to Incorporate and Make Your Business Legit

Starting Up

Types of Businesses: Which Legal Structure Is Right for Your New Venture?

by Mark Hayes
Apr 11, 2021

Starting Up

SWOT Analysis: A Simple Way to Find Your Competitive Edge (Plus a Free Template)

by Casandra Campbell
Apr 8, 2021

Illustration of a Firestarter character sitting under a calendar that serves as a shelter from "distractions"

Founders Zodiac

The Founder’s Zodiac: What Keeps You Motivated, Based on Your Personality Type?

by Dayna Winter
Apr 7, 2021

Podcasts

Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

by Shuang Esther Shan
Apr 6, 2021

Find an Idea

Marketers Welcome: Start a Private Label Business With Already-Proven Products

by Alexandra Sheehan
Apr 5, 2021

Conversion

Share Your Story: How to Write an About Us Page (+ Templates and Examples)

by Braveen Kumar
Apr 1, 2021

Illustration of an adventurer surveying the rolling hillsides, representing an entrepreneur ready to start their business

Guides

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey

by Desirae Odjick
Apr 1, 2021

Illustration of two mannequins wearing vintage clothing taking a shopping cart for a ride

Find an Idea

How to Sell Vintage Clothing Online: The Ultimate Guide

by Dayna Winter
Mar 31, 2021

Cofounder of Burlap and Barrel Ori Zohar.

Podcasts

How One Company Scaled by Not Scaling at All

by Felix Thea
Mar 30, 2021

Illustration of a character who has rummaged through a pile of envelopes and is holding up the perfect stock photo for their website in celebration

Brand

The Best Free Stock Photo Websites For Finding Creative Images in 2021

by Michael Keenan
Mar 29, 2021

Business models

Starting Up

From Dropshipping to DTC, Here Are the Most Popular Business Models for Ecommerce

by Mark Hayes
Mar 27, 2021

An illustration of a group of characters holding up a search engine's search bar in celebration as they have conquered their learning curve on SEO marketing

Marketing

SEO Is About Humans First, Search Engines Second

by Adam Rogers
Mar 25, 2021

Photograph of a woman using a laptop in a scenic coffee lounge

Starting with Shopify

WooCommerce Not Working Out? Here Are 8 Alternatives to Manage Your Online Store

by Alexandra Sheehan
Mar 25, 2021

Mission statement

Starting Up

Find Your Purpose: 9 Best Vision and Mission Statement Examples (+ How to Write One)

by Michael Keenan
Mar 25, 2021

Backoffice

Level up Order Management and Fulfillment With Mobile

by Emily Manley
Mar 25, 2021

Portrait of Wil Yeung, YouTube chef and serial entrepreneur, eating a bowl of noodles

Founder Stories

Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur

by Dayna Winter
Mar 24, 2021

Illustration of a boutique retail shop front that has its window display as options to click in a web browser

Find an Idea

How to Start an Online Boutique: A Complete 2021 Playbook

by Michael Keenan
Mar 23, 2021

Tyler Macke creator of SendAFriend

Podcasts

How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

by Felix Thea
Mar 23, 2021

Illustration of blank bottles and packaging surrounded by floating coloured labels, indicating white label products

Find an Idea

The Benefits of White Label Businesses (and 11 Product Ideas to Get You Started)

by Dayna Winter
Mar 21, 2021