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Free Business Lessons

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

- Start your business
- Look professional and help customers connect with your business
  - Business name generator
- Find a domain, explore stock images, and amplify your brand
  - Web address
  - Stock photography
- Use Shopify’s powerful features to start selling
  - Products to sell
  - Store themes
- Sell everywhere
- Sell online with an ecommerce website
  - Overview
  - Features
- Sell at retail locations, pop-ups, and beyond
- Transform an existing website or blog into an online store
  - Overview
- Reach millions of shoppers and boost sales
- Stand out with custom commerce
  - Overview

Illustration of a woman floating in a pool on an inflatable tube resembling a Christmas wreath.

Business Ideas

Making Spirits Bright: Inside the Workshops of 7 Christmas Store Owners

by Dayna Winter
Dec 11, 2019

Surfer holds a Ventana Surfboard over his head.

Podcasts

How Instagram Brings Ventana Surfboards a Wave of Sales

by Felix Thea
Dec 10, 2019

instagram-influencer

Instagram Marketing

How to Use IGTV to Fuel Your Growth on Instagram

by Evan Ferguson
Dec 5, 2019

Illustration of a Black woman looking into the future. Rays from her eyes contain generations of Black people ahead of her.

Inspiration

The Future Needs More Black Businesses

by Dayna Winter
Dec 4, 2019

Model wears makeup by BOOM! Cosmetic.

Podcasts

The Power of Content: How 1 Article Generated $22 Million in Sales

by Felix Thea
Dec 3, 2019

BFCM Live Map 2019

Announcements

Watch Global BFCM Sales in Real-Time with Shopify’s Live Map

by Steve Thomas
Nov 28, 2019

Portrait of LOTTA worldwide Founder Mateo Galvez. Surrounding him are illustrations that represent his business, his inspiration and his future goals.

Homework

Community and Competition: Inside the Mind of a 19-Year-Old Founder

by Dayna Winter
Nov 27, 2019

Founder of FinalStraw, Emma Cohen displays the world's first collapsable and portable stainless steel straw.

Podcasts

FinalStraw's Journey of Building a Cause Driven Business

by Felix Thea
Nov 26, 2019

bfcm ad for ceramic with free shipping

Black Friday and Cyber Monday

The Procrastinator’s Guide to Black Friday Cyber Monday

by Dayna Winter
Nov 24, 2019

illustration of woman lifting up an online store to see why it isn't making sales

How to Sell Online

Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store

by Mary-Rose Sutton
Nov 21, 2019

Portrait of Lockerboard Founder Carson Kropfl. Surrounding him are illustrations that reflect his business, his passions and his future goals.

Homework

Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder

by Dayna Winter
Nov 20, 2019

Male models with beards posing for Fresh Heritage.

Podcasts

Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism

by Felix Thea
Nov 19, 2019

Make Money

How to Make Money on YouTube (Without a Million Subscribers)

by Braveen Kumar
Nov 15, 2019

illustration of woman pushing shopping cart towards discounts and offers

Digital Marketing

19 Ways to Use Offers, Coupons, Discounts, and Deals to Generate More Sales

by Corey Ferreira
Nov 13, 2019

Portrait of Matt and Morgan Meredith and their baby boy Noah, standing in their Thread Theory workshop in Victoria BC.

Inspiration

If You Build It They Will Come—But It Might Not Be Who You Expected

by Dayna Winter
Nov 13, 2019

Founders of Outlaw Soaps Danielle and Russell Vincent.

Podcasts

Why Losing Money on a Sale Can Be Beneficial

by Felix Thea
Nov 12, 2019

Group of friends looking at a video on a tablet, sitting on the lawn

YouTube Marketing

How to Get More YouTube Subscribers and Take Your Channel to the Next Level

by Braveen Kumar
Nov 8, 2019

one person on a tablet and one person on a phone, both looking at black friday promotions

Black Friday and Cyber Monday

How to Plan a Profitable Black Friday Cyber Monday Promotion

by Mary-Rose Sutton
Nov 7, 2019

Simone Hufana, founder of Colour Herstory. Surrounding Simone are a series of spot illustrations that reflect her business, her inspirations and her goals.

Homework

Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder

by Dayna Winter
Nov 6, 2019

Two models wearing workout clothing by Superfit Hero.

Podcasts

Why Telling Stories is More Important Than Ads

by Felix Thea
Nov 5, 2019

merchant on computer and customer wearing watch to represent shopify black friday apps

Black Friday and Cyber Monday

11 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday

by Braveen Kumar
Nov 4, 2019

Cost comparison websites

How to Sell Online

17 Best Price Comparison Engines to Increase Ecommerce Sales

by Mark Hayes
Nov 1, 2019

best free business card makers

Start a Business

10 Free Business Card Makers With Customizable Templates

by Casandra Campbell
Oct 31, 2019

Various people hold up their phones with different Instagram Stories on their screens.

Instagram Marketing

10 Creative Instagram Stories Tips, Tricks, and Ideas (With Step-by-Step Tutorials)

by Shuang Esther Shan
Oct 31, 2019

Portrait illustration of Benjamin Sehl, the co-founder of Kotn, wearing a brown sweater with a black t-shirt underneath and black framed glasses, against a teal background.

Inspiration

Overdraft: KOTN’s Founder Talks Hard Times and Soft Shirts

by Dayna Winter
Oct 30, 2019

A sports car against a green background with the words "Shopify Masters" displayed to its left.

Podcasts

How to Scale Beyond Stagnant Sales

by Felix Thea
Oct 29, 2019

Shipping during the holiday rush.

Shipping

The Definitive Guide to Shipping During a Seasonal Rush

by Desirae Odjick
Oct 23, 2019

Portrait of Brianna J, founder of Brianna's closet. Surrounding Brianna's portrait are illustrations of her business, her activities, her interest and her future goals.

Homework

Cartoons and Coding: Inside the Mind of an 11-Year-Old Founder

by Dayna Winter
Oct 23, 2019

A cup of coffee from Bulletproof.

Podcasts

Bulletproof's Branding and Scaling Advice

by Felix Thea
Oct 22, 2019

Branding

How to Design a Memorable Logo in 7 Steps (We Make One From Scratch)

by Evan Ferguson
Oct 18, 2019

Portrait illustration of Melony Armstrong founder of Naturally Speaking.

Inspiration

Overdraft: How One Founder Built A Braiding Business—from her Living Room

by Dayna Winter
Oct 16, 2019

Model uses a teeth whitening system from Snow.

Podcasts

Disrupting a Stagnant Market through Self Funding

by Felix Thea
Oct 15, 2019

Two photographs side by side, framed in peach and grey. The photo on the left is a picture of hands working on a sewing machine. The photo on the right is an aerial image of a road winding through a forest.

Black Friday and Cyber Monday

Breakthrough Campaigns: 5 Merchants Share Their Strategies for Black Friday Cyber Monday

by Shuang Esther Shan
Oct 10, 2019

Illustration of a young woman in a sequence of frames that show her trying to catch a butterfly. In the last frame we see a man whose caught one and is showing it to the young woman. The butterflies are a metaphor for deciding which business idea to start.

Business Ideas

10 Low-Investment Business Ideas You Can Start Online

by Braveen Kumar
Oct 10, 2019

Portrait of My Piper founders (left) Piper and (right) Tobin. Surrounding them are illustrations of their products, but also of their interests, hobbies and goals for the future.

Homework

Beezus and Boxer Shorts: Inside the Minds of Two School-Aged Founders

by Dayna Winter
Oct 9, 2019

Curated goods from Batch, a Nashville focused gift company.

Podcasts

The Signs of a Highly Giftable Product (And How This Trio Doubled Down)

by Felix Thea
Oct 8, 2019

Illustration of a pool in the shape of a Facebook homescreen. We see a swimming instructor in the pool and beginner-swimmers around the pool with life preservers on, as a metaphor for those being given a step by step guide to facebook ads.

Facebook Marketing

Facebook Ads for Beginners: A Step-By-Step Guide to Running Your First Campaign

by Mary-Rose Sutton
Oct 7, 2019

Illustration of a man with a dark complexion, writing product descriptions. Using sheet music as a metaphor we see an arrow pointing to a shopping cart in the right center of the drawing.

Copywriting

9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

by Henneke Duistermaat
Oct 6, 2019

Instagram Marketing

Instagram Hashtags: How to Find the Most Popular Hashtags and Connect with New Followers

by Ana Gotter
Oct 3, 2019

Portrait illustration of Chase Fisher, founder of Blenders Eyewear, standing against a pale orange background, wearing a brown jacket opened up with a tan t shirt underneath.

Inspiration

Overdraft: How this Eyewear Mogul Started a Business from a Backpack

by Dayna Winter
Oct 2, 2019

Instagram Marketing

Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business

by Ana Gotter
Oct 1, 2019

Illustration of a group of screens with google ads cut out. Inside the ads are people. This is a metaphor for understanding google advertising and the audiences that businesses can target.

Digital Marketing

The Google Ads Playbook: 13 Campaign Types And What to Expect From Them

by Marc Weisinger
Oct 1, 2019

Male model wears a romper by Romperjack on a boat.

Podcasts

From Viral Idea to Product in 60 Days

by Felix Thea
Oct 1, 2019

Instagram Marketing

How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience

by Richard Lazazzera
Sep 30, 2019

How to write great Instagram captions

Instagram Marketing

How to Write Instagram Captions that Unlock More Likes, Comments, and Reach

by Karin Eldor
Sep 30, 2019

Two photographs collaged together. On the left is an aerial photograph of a notebook with Black Friday Cyber Monday written on it. On the right is an aerial view of a painter dipping a brush into large paint cans

Black Friday and Cyber Monday

3 Live Workshops to Help You Plan for a Breakthrough Black Friday Cyber Monday

by Corey Ferreira
Sep 30, 2019

holding one piece of a puzzle while the rest is out of focus, a metaphor for marketing attribution

Digital Marketing

Marketing Attribution: Seeing the Customer Journey More Clearly

by Marc Weisinger
Sep 30, 2019

Illustration of an arrow and a checkmark.

Black Friday and Cyber Monday

The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

by Corey Ferreira
Sep 25, 2019

Photo collage of 12 year old Founder Charlie Kobdish. He's wearing a bright blue tshirt. He is standing against a background full of illustrations that reflect his business, his hobbies, his inspiration, his future goals and where he's from (Texas).

Homework

Pecans and Politics: Inside the Mind of a 12-Year-Old Founder

by Dayna Winter
Sep 25, 2019

Podcasts

How to Step Out of Your Comfort Zone and Pitch On National TV

by Felix Thea
Sep 24, 2019