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Tips and guides for everything happening behind the scenes, including funding, accounting, and insurance.

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Find a Product to Sell

Articles that will help you zero-in on—and create—the right products for your target audience.

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Resources that will help you get your name out there and reach more customers.

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Starting Up

Learn the vital tasks you need to start your business and set yourself up for success.

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Your brand sets you apart from the competition. Learn how to build a strong, distinctive brand identity.

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Founder Stories

Learn from the experiences of entrepreneurs who have found success with Shopify.

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Once you bring in customers, you want them to stick around. Learn key retention strategies to grow your business.

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Discover sustainable practices and insights that benefit the environment while appealing to eco-conscious buyers.

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Learn how to build a multi-channel marketing strategy to reach and grow your audience.

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Find an Idea

Seeking inspiration? Find plenty of proven ideas across business types and industries.

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Learn how to convert visitors into customers and grow your sales.

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In-depth resources to help you navigate starting and growing your business.

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The Shopify Podcast

Insightful weekly conversations with entrepreneurs and industry experts.

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Go behind the scenes to learn from successful Shopify founders.

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Find the motivation, productivity tips, and strategies you need.

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How to Sell Online

Guides and tutorials on how to nail your online store, sell through a variety of channels, and track the results.

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Social Media Optimization

Learn how to build—and sell to—your audience on platforms like TikTok, Instagram, and more.

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A one-stop shop to learn about the new Shopify products, features, and company news you need to know.

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