Magento vs. WordPress vs. Shopify

Magento or WordPress or Shopify?

Shopify offers online merchants a wide range of apps, unlimited storage, and a dedicated mobile app to manage your store on the go.

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Why choose Shopify over Magento and WordPress

Feature comparison table between Magento, WordPress, and Shopify

Key features




Free trial Yes No Yes
24/7 support No No Yes
Sell online and in-store No No Yes
Business capital No No Yes
Custom domain No Yes Yes
SEO features Yes No Yes
Hosting No No Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes No Yes
Mobile-friendly Yes Yes Yes
Fraud protection No No Yes
Integrated checkout Yes No Yes
Integrated fulfillment network No No Yes
Email marketing tools No No Yes
App Store Yes Yes Yes
Mobile app for merchants No No Yes

7 things Shopify can do over Magento and WordPress

Make theme setup easier

Magento is a powerful platform capable of giving Shopify a run for its money, but it’s not nearly as easy to set up as Shopify is. While easy to set up and configure, WordPress can be challenging when it comes to installing or changing themes. Shopify, however, has been designed for non-technical users, which makes customization and setup a breeze.

Provide omnichannel marketing support

Shopify enables you to build a seamless omnichannel customer journey by integrating social media platforms such as Facebook, Instagram, Pinterest, and TikTok with other ecommerce platforms like Amazon, AliExpress, and Walmart to create an interconnected shopping ecosystem that has your store at the heart of it.

Offer blazing-fast performance

Plug-ins and third-party customizations are the bane of a fast online store, which is exactly what happens with WordPress and Magento stores. As soon your store gets complicated, adding plug-ins seems like a solution but only interferes with store performance. Shopify is a much leaner platform, which ensures you will always get top speed scores in the Google Lighthouse test.

Own a first-party POS

Magento, like WordPress, integrates with every major third-party point-of-sale solution, but it doesn't offer a native point-of-sale solution to prevent software bloating. Besides its fully integrated POS system, Shopify provides options for in-store pick up, local delivery, tipping, and other retail-specific functionality.

Offer Shop Pay

Magento, like Shopify, offers a native, customizable payment gateway. Since WordPress isn’t an ecommerce-first platform, you need to integrate with third-party software to receive payments, which results in hefty fees. Magento, despite offering gateways with reduced fees, lacks many of the international payment options available for Shopify merchants, as well as Shop Pay, Shopify's accelerated checkout option.

Future-proof design

Magento and Shopify are great choices for modern ecommerce websites. Many WordPress users are switching and migrating their operations to platforms with more tools to support their future operations. During 2020 and 2021, Shopify has been able to regear and face the pandemic by quickly launching new features to support contactless delivery for merchants around the world. The platform even supports 3D models and augmented reality on product pages, which are becoming increasingly popular.

Create a commerce-first platform

Unlike WordPress, Shopify was built from scratch to be an ecommerce platform. Magento was created for the same purpose but lacks the customization options and user-friendliness Shopify brings to the table.

Why merchants choose Shopify over Magento vs. WordPress

Plenty of design options

People often avoid websites with clunky or confusing designs the same way they avoid a messy, chaotic high-street shop. A professional storefront can be created with Shopify’s tools. You can choose from a broad range of themes, from minimalist and understated to bold and vibrant.

Exclusive Shopify apps

You’ll find a variety of free Shopify apps in the Shopify App Store, including some that are exclusive to Shopify, like Oberlo for sourcing products and ShopCodes for creating QR codes.

Sell internationally

Regardless of where you live, Shopify’s cross-border tools can help you reach shoppers throughout the world. By offering localized shopping experiences, cross-border selling enables your company to reach shoppers worldwide. Creating awareness of your brand on a global scale is another benefit of selling internationally.

The best marketing tools

Shopify offers many tools, such as blogging CMS, sales channels, automatic discounts, gift cards, and Shopify Email, that make it easier for merchants to deliver an exceptional shopping experience to their customers.

24/7 international customer support

Shopify merchants love that they can chat with support via phone, chat, or email. This gives them the flexibility or immediacy of getting the help they need when they need it. Support is available 24/7 to answer any questions you have. If you want to get started on your online store journey but don’t have the tools, Shopify’s Contact page is the place to start. Find the answers you need from the Shopify Community or our award-winning support team.

Affordable dropshipping options

While Magento and WordPress enable merchants to dropship, on Magento, users need to pay $249 to use the Dropship extension. Shopify, on the other hand, has several options for dropshipping and enables you to choose between many different free and paid options.

Secure platform for everybody

In addition to Shopify’s SSL certificate, which shoppers look for as a security indicator, the company offers fraud risk reduction through its built-in fraud prevention tool, which notes if an order is low, medium, or high risk.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which is better for ecommerce: Magento vs. WordPress?

WordPress is a web CMS that doubles as a website builder. While many websites use WordPress, it simply can’t match an ecommerce-first platform. Magento, despite its potential, tends to require technical help to be correctly set up, which makes it unwieldy for non-technical users. Shopify offers merchants the best of both worlds: a robust ecommerce platform that’s easy to use and set up and provides amazing results.

Which is cheaper: Magento vs. WordPress?

Both Magento—at least in its Community Edition—and WordPress are free. However, despite being apparently cheaper options, both come with a series of hidden costs, mainly development costs. While the platform is free and you can develop your store yourself, you’ll find soon enough how hard it can be. Shopify’s price starts at £19.00/month when paying yearly, and offers a transparent pricing policy that ensures that you get what you’re paying for.

Which is better for SEO: Magento vs. WordPress?

WordPress relies on third-party plugins like Yoast to optimize content for search engines. On the other hand, Shopify offers native SEO capabilities to optimize every part of your website, from the content to the images. Shopify offers advanced SEO capabilities that go beyond meta tags to increase your chances of ranking your website.

Page last updated: January 24, 2022