Shopify vs. Wix

Discover the all-in-one platform to handle your business’ complexity and take you to the next level with Shopify.

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Join top brands powered by Shopify

  • Gymshark
  • Desmond & Dempsey
  • Tentree
  • Kirrin Finch
  • Goodfair
  • Hill House Home

Why Shopify

See why brands are moving to Shopify

  1. 1
    Manage your way

    From customizations to back office functionality, Shopify is the platform to handle your business’ complexity.

  2. 2
    Sell more

    Reach more shoppers and convert more buyers with Shopify’s powerful integrations and capabilities.

  3. 3
    Scale without compromise

    Do business on your own terms and scale without compromising your bottom line.

  4. 4
    Get more features

    Discover the same best-in-class features and functionality used by the world’s biggest brands.

Manage your way

Run your business, your way

Explore Shopify’s powerful tools to make customizing your brand or running your back office more streamlined than ever before.

A furniture website next to a Shopify editor window

Streamline your back office

Manage inventory, fulfill orders, track payments, create marketing campaigns, and view real-time business insights—all from Shopify.

Level up with apps

Add more features and functionality with over 8,000+ apps built by trusted Shopify developers.

Powerful tools, simplified

Shopify offers hosting, a subdomain, SSL certificate, built-in fraud detection, unlimited storage, and PCI-DSS compliance upon signing up. Let Shopify handle the complex so you can focus on growing your business.

Built fully customizable

Pick from over 70 no-code themes or create your own. Transfer your domain and customize your checkout, product pages, and more with simple, easy-to-use tools.

Everything you need is in one place and easy to control—that’s probably the best thing about Shopify Plus. Having tools like Shopify Markets native within Shopify that anybody can set up, even if you’re not a developer, has helped us grow our business.

Sell more

Sell more with the best converting checkout

Shopify’s checkout lifts conversation by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.

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Sell where your customers are

Reach buyers beyond your online store. Use sales channel integrations to sell on TikTok, Instagram, Etsy, Amazon, and more—all from Shopify.

Sell global

Reach buyers around the world with native multi-language and multi-currency features, plus a host of local payment gateways for an optimized checkout experience that converts.

Sell offline

Shopify’s fully integrated POS system has everything you need to sell in person, backed by everything you need to sell online.

Sell in one click

Help buyers speed through checkout Shop Pay, a customizable, one-click checkout trusted by the world’s biggest brands.

Scale without compromise

Keep more money in your pocket

Save on total cost of ownership and get a higher return on investment while scaling—without compromising your bottom line.

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Unlimited products with no listing fees

Never pay extra to list more products on Shopify for the same monthly price plan you sign up for.

All-in-one pricing

Shopify all-in-one pricing plans let you scale as your business does—without having to worry about hosting fees that add up as you grow.

Find a Shopify plan that’s best for you

Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.

Get more features

Technology that grows with you

Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping countless annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.

Shopify Editions

All the latest updates, all in one place

We're constantly evolving our powerful global platform to make commerce better for everyone. Now twice a year, we publish a rundown of everything we’ve built in Editions.

Powerful, stable, and secure

Shopify maximizes security without compromising performance or affecting compatibility. The platform handles the internet’s biggest flash sales with ease.

Do more with analytics and insights

Access powerful real-time business data and customer insights that let you drive growth in strategic ways.

Transfer your data

Migrate your way

There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.

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An icon of CSV file that leads to a product inventory window

For smaller businesses

Migrate manually

For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.

  • Note that some data like orders and blog posts can’t be moved this way.
  • Copy text from your current store’s pages and paste it in your new Shopify store where you need.

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For fast setup

Move with a migration app

Migrate your store quickly. Use a third-party migration app from the Shopify App Store.

  • Transfer essential store data, including products, orders, customers, reviews, and more.
  • Keep your store's SEO and overall integrity intact throughout migration.

An API icon that leads a product inventory window

Foe large businesses

Hire a Shopify Partner

Work with a Shopify Partner to manage and complete your migration.

  • Collaborate with a Shopify Partner that specializes in migration for your industry and size.
  • Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.

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Customer support

24/7 Support

Get help at any point in the process, from importing data to building your store from our award-winning customer support team.

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.


Learn why brands are switching

Discover helpful resources on the differences that separate Shopify vs. Wix.


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Help center

Migrate from Wix

This guide outlines how to migrate your store to Shopify from Wix. You can use it as a starting point and as a reference to make sure that you don't forget any key setup tasks.

Frequently asked questions

Shopify vs. Wix

Switch to the all-in-one platform

Try Shopify for free, and enjoy your first month for $1 on select plans. Explore all the tools and services you need to handle your business’ complexity from the internet’s most customizable platform.