Wix is an all-in-one website builder designed to help users without technical experience design and launch a professional website. It offers integrated hosting, user-friendly design tools, and a free plan for businesses that use a wixsite.com domain and allow Wix ads.
But if you’re an ecommerce business owner hoping to scale or simply looking for more customization options, you may want to explore Wix alternatives.
Best Wix alternatives
The best website builder for your business depends on your budget, goals, and level of technical proficiency. These ten platforms are good alternatives to Wix for ecommerce business owners with a range of needs, technical skill levels, and growth objectives. Here’s an overview of each to help you choose the right website builderfor your online store.
Shopify is the best alternative to Wix for ecommerce store owners. It includes a powerful website builder with over 100 mobile-responsive templates and a drag-and-drop editor. Shopify also allows web developers or business owners who require specific functionality to customize their sites to meet their needs.
Shopify is purpose-built to support ecommerce businessesand includes built-in features to help users build and operate powerful online stores.Advanced features include customer segmentation, sales tax calculations, and shipping label and discount creation. All plans offer 24/7 customer support, unlimited product listings, unlimited bandwidth, and up to 1,000 inventory locations.
- Marketing automation
- International payments supported
- Fully functional mobile app
- Unlimited bandwidth
- Point-of-sale (POS) offered
- Basic: $39/month
- Shopify: $105/month
- Advanced: $399/month
- Enterprise: Contact Shopify
Squarespace is a design-focused website builder with a drag-and-drop editor, hundreds of templates, a stock photo library, and integrated blogging tools. Squarespace offers a more structured design experience than Wix, making it an option for business owners with minimal design experience who want to create an attractive website without investing heavily in graphic design and web development.
It offers more limited features for ecommerce businesses than some other Wix alternatives, and ecommerce functionality is only available with higher-tiered plans. Some marketing features, such as promotional banners and pop-ups, only come with higher-priced options.
- 24/7 customer support
- Free custom domain names
- Drag-and-drop editor
- Email marketing tools
- Online logo maker
- Personal: $16/month
- Business: $23/month
- Commerce, Basic: $27/month
- Commerce, Advanced: $49/month
WordPress is a free and popular content management system (CMS). WordPress has a steeper learning curve than many competitors and doesn’t provide integrated web hosting, but users with advanced coding knowledge can benefit from its customization ability. WordPress is also open-source software, meaning anybody can create a plugin or add-on designed to work with the platform.
WordPress sites aren’t designed specifically for ecommerce. Although users with limited technical knowledge can achieve impressive functionality using plugins, integrating conflicting plugins can result in sitewide errors.
- Over 60,000 plugins and 10,000 themes
- Free and open-source software
- Ecommerce tools available with WooCommerce Plugin
Owned by Square, Weebly is designed to support ecommerce businesses. It provides a drag-and-drop web builder and free integrated hosting; higher-priced plans also offer custom domain names. Although all Weebly plans include ecommerce features, only higher-tired plans allow users to remove Square ads or sell digital products.
- Unlimited product listings
- Inventory management
- Automatic tax calculation
- Search engine optimization (SEO) tools
- Chat and email support on all plans; phone support on higher-tiered plans
- Free plan
- Personal: $10/month
- Professional: $12/month
- Performance: $26/month
The Zyro web builder helps users with limited technical experience create a website using artificial design intelligence. It offers a suite of AI tools, including an AI writer, AI image editors, an AI heatmap, an AI blog title generator, and an AI terms and conditions generator.
A major drawback of Zyro’s platform is that it doesn’t allow users to change templates during the design process. Zyro also limits the number of products that business owners can sell. For the Advanced Store plan, the limit is 2,500.
- 24/7 customer support
- Google Analytics tools
- AI tools
- Free hosting
- Integrated CRM tools
- Website: $11.99/month
- Advanced Store: $14.99/month
GoDaddy is a website hosting provider that also provides the drag-and-drop GoDaddy website builder, offers a generous free plan, and includes over 100 website templates. Ecommerce business owners will need to spring for the Commerce plan, which allows unlimited product listings and supports up to 1,000 marketplace and social channel sales per month.
Although only subscribers to their most expensive plan can list products online, Godaddy’s lower-tiered products also allow users to accept payments and schedule appointments through the platform, which can make it a good choice for online service providers.
- 24/7 customer support
- Appointment scheduling system
- GoDaddy payments hub
- One year of free email
- Website and marketing analytics dashboard
- Basic: $9.99/month
- Premium: $14.99/month
- Commerce: $20.99/month
Web hosting provider IONOS provides a drag-and-drop editor, daily backups, and 24/7 custom support. It also offers a new AI website builder that can create a fully customizable website based on basic business information and a built-in translation feature, making it easy to build a multilingual website.
Some users find the IONOS builder less intuitive than Wix, and its less-expensive plans limit total site storage as well as the number of web pages you can have on your site.
- 24/7 customer support
- Built-in language translation features
- Low-cost six-month plan
- Email included
- AI website builder
- Starter: $12/month
- Plus: $18/month
- Pro: $28/month
HostGator is a website host that offers low-cost plans and access to a user-friendly drag-and-drop web builder interface. Its basic plan offers a free domain and over 150 mobile-optimized templates, and its more expensive plans offer online payments and unlimited appointments and product listings. Marketplace selling and automated sales tax are also available for higher-tiered plans.
- 150 mobile-optimized templates
- Built-in blog
- Free domain name
- Free SSL certificate
- Social media tools
- Website $4.95/month
- Website and Marketing: $7.95/month
- Online Store: $13.95/month
- Online Marketplaces: $19.95/month
Jimdo is a less-expensive Wix alternative created for individuals and small business owners. It offers a free plan with a jimdosite.com subdomain and paid plans that allow custom domains and support payment processing, social selling, and discount codes. Ecommerce plans also integrate with Facebook’s selling tools, allowing you to sell products on Meta platforms.
Most plans limit storage, bandwidth, and number of webpages, so Jimdo may be more valuable for businesses with smaller and less complicated sites.
- Personalized support on more expensive plans
- SEO tools
- Free domain name
- Drag-and-drop builder
- No transaction fees
- Start: $9/month
- Grow: $14/month
Webnode offers three ecommerce plans, each of which integrates with Google Analytics, provides an email account, and comes with premium customer support features. Its user-friendly design tools can help users without design experience build an ecommerce site that integrates design elements like video backgrounds and parallax scrolling effects.
All Webnode plans limit storage, so it’s a good choice for business owners who don’t require a site with massive data storage capacity and want access to some advanced design tools.
- Over 100 mobile-responsive templates
- Stock image gallery
- Mobile website-builder app
- Multilingual support
- Membership registrations
- Standard: $12.90/month
- Profi: $22.90/month
- Business: $31.90/month
When to switch to a Wix alternative
As your business grows, you might find that Wix is no longer meeting your needs. Here are a few signs that it's time to switch to a Wix alternative:
You need more advanced ecommerce features
Wix doesn’t offer automatic tax calculation, inventory management, an international POS system, or the ability to accept payments in different currencies. It also limits the total number of products that you can sell and offers fewer plugins and integrations than some competitors.
You want to improve your design
The Wix website builder doesn’t require users to have any coding skills, but it also includes fewer design parameters than some competitors, meaning that some graphic design knowledge can be helpful. Other website builders can be a better option if your goal is to build a professional-looking site quickly without hiring a graphic design professional.
You’re all ecommerce, all the time
Wix supports a range of purposes—and if your main purpose isn’t to sell products online, Wix can be a cost-effective choice. However, if your primary goal is ecommerce, you may be better off with a purpose-built ecommerce platform like Shopify.
Wix alternatives FAQ
What is the best alternative to Wix for website building?
The following Wix alternatives can be strong choices for ecommerce businesses:
Why would I consider alternatives to Wix for my website?
Many business owners switch to a Wix alternative for advanced ecommerce features like inventory management, customer segmentation, or unlimited product listings.
Is Shopify a good alternative to Wix for ecommerce websites?
Yes, Shopify offers a premium website builder specifically designed to support ecommerce businesses of all sizes.