How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

How to Prepare Your Online Store for the Holiday Season

The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter of the year see increases to the number of orders but the average order sizes also tend to be much bigger as well. In fact, some retailers make up to…

Why Online Store Owners Should Embrace Online Reviews

The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews. In fact, reviews have spread all across the internet and they pop-up regardless of whether you're actively encouraging them or not. However, when used strategically, reviews can…

How To Build Buyer Personas For Better Marketing

You shouldn’t dive into paid advertising or content marketing without knowing exactly who your buyers are. Knowing and understanding who buys, or will buy your products is imperative to help you maximize your advertising return-on-investment and content effectiveness. To understand core customer groups, it has become a standard for many companies…

The Ultimate Guide to Crowdfunding

Crowdfunding has been one of the best things ever to happen to artists and entrepreneurs. Every year since 2010 artists have received more funds from crowdfunding than they have from the National Endowment of Arts. Meanwhile, it’s propelled new businesses, like Oculus Rift, which raised $2.4 million dollars on Kickstarter…

How to Capture High Quality Product Photos With Your SmartPhone

Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone. You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s…

8 Marketing Tactics (And Apps) That Turn Shoppers Into Buyers

As an online store owner, you're always looking for more traffic and sales. With so many ways of achieving these goals it can sometimes be difficult to determine the best place to start. Previously, we shared 13 actionable marketing tactics with you and today we have eight more. In this post, we…

5 Data-Driven Tips for Smarter Pinterest Marketing

Pinterest and ecommerce are like peanut butter & jelly. You’re selling things people want, Pinterest is a place for people to pin things they want. You have product photos, Pinterest loves photos. It’s no surprise that in 2012 Shopify found that the average order value from Pinterest traffic was $80,…

Create an online store in minutesTry Shopify Free