How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel…

How to Drive Targeted Traffic to Your Online Store [Video]

It's all too familiar a story. You've created a beautiful online store and you're carrying products that you know people will love but the only problem is, no one is coming to your store. Why is that? There could be several reasons but one of them is probably because you're…

How to Prepare Your Online Store for the Holiday Season

The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter of the year see increases to the number of orders but the average order sizes also tend to be much bigger as well. In fact, some retailers make up to…

Why Online Store Owners Should Embrace Online Reviews

The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews. In fact, reviews have spread all across the internet and they pop-up regardless of whether you're actively encouraging them or not. However, when used strategically, reviews can…

How To Build Buyer Personas For Better Marketing

You shouldn’t dive into paid advertising or content marketing without knowing exactly who your buyers are. Knowing and understanding who buys, or will buy your products is imperative to help you maximize your advertising return-on-investment and content effectiveness. To understand core customer groups, it has become a standard for many companies…

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