How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

Get More Sales with These 5 Email Receipt Marketing Tactics

Every time someone makes a purchase from your store, they get an email receipt.

It’s an amazing opportunity to connect with your customers—but it’s often overlooked as a marketing channel.  And chances are, you’re missing out on sales because of that.

In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy.

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How to Write a Marketing Plan

In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan. Is this you? How much of your visibility are you leaving to chance?

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Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.

The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defense).

The right balance depends on the makeup of your store. In this post we will look at how to create winning strategy for your store.

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Social Media Marketing: Pinterest for Business 101

On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

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Building Backlinks: The Backbone of Your Ecommerce Business

Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. 

One of the most important elements to SEO is building backlinks from relevant websites and it’s a core strategy that all businesses should be devoting time to, each and every week.

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Don't Make These 7 Mistakes in Your Ecommerce Business

Building an online business can be difficult, especially if it’s your first time. However, just because it’s your first time doesn’t mean you need to make first-timer mistakes. There’s a famous quote that says “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”

In this post, we'll expose seven of the most common mistakes new ecommerce business owners make and how you can avoid them. 

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6 Ways to Validate Your Business Idea

When you’re building a new store, it’s normal to feel a little anxious about whether it's all going to work out. Like most entrepreneurs, you'll probably have a few questions swirling in your head: 

  • Are people really going to buy what I’m going to sell?
  • Am I doing the right thing by starting this business?
  • Will my store still be up and running in six months?

While there’s no way to guaranteeing the success of a new business, there are a lot of things you can do to judge the viability of your new venture. In this post, we’ll take a look at several methods that can help you reduce the mystery around getting your first sales by validating the market prior to launch and building a pre-launch email list.

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How to Make Your First 10 Sales

When starting a new ecommerce business, your first sales are some of the most important. They are the sales that get momentum going, help you refine your marketing strategy and iron out kinks in your operation. Naturally though, your first sales will be some of the hardest to obtain. 

In this post, we’re going to show you ten ways to go get your very first customers. This will get you started on the right path and most importantly, help you better understand what works and what doesn’t for your online store. 

Your Goal

Your challenge is to get ten sales using each of the methods below in the order listed. Try not to skip to the next task until you have received an order from the previous. Your goal beyond getting your initial sales is to understand how each of the channels work for you and your brand, as well as their level of difficulty.

Are you ready to get your first sales? 

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What Talking To Video Game NPCs Can Teach You About User Experience

Video games have a strange ability to get us emotionally invested in digital characters and their well being.

Research shows this investment can have a resounding impact on a person's sense of companionship and identity, even if they don't consciously know it.

Turns out, if you understand the principles behind why people bond with video game characters, you can use it to enhance the user experience for your store. 

Ready to see the psychology behind it all? 

 


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