How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

Psychological Pricing Is Your Golden Ticket to Selling More

You want to make money. That's why you run a business. Whether you're selling a product or a service—you'll have to put a price on what you're selling at some point.

That’s why we wrote this post. We’ll lay the foundation for an effective pricing strategy by using psychological pricing tactics—your golden ticket to selling more.

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How to Use Video to Increase Conversions and Sales in Your Ecommerce Business

Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. We've talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.

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Designing The New Customer Experience: What Happens After Checkout?

Congratulations! You got someone to buy from you… Now what?

You can either:

A.) Have a run of the mill purchase experience just like everyone else… or
B.) Blow their freaking mind with how you pay attention to all the little details and make buying a fun, on brand experience.

You're smart and I like you so if you chose B, click the "read more" button below.

I'll show you how to build the excitement from the "thank you" page, to their doorstep and beyond.

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5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue

It’s almost always cheaper to retain your current customers than it is to always find new customers. That is why it's so important to build customer loyalty and exceed expectations with every sale you make.

In today's post, we’re going to dive deep into packaging inserts (discount offers, samples, thank-you cards etc.) so you can make the most of every shipped package to drive customer loyalty, repeat purchases and revenues through the roof.

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7 Awesome Content Sources That Take the Stress out of Social Media Sharing

You've been told that in order to build an audience on social media around your brand, you need to be sharing “great content”.

The problem is, you’re busy – and constantly making sure you have interesting stuff lined up to tweet, pin and post can be a challenging and stressful daily task that interrupts your workflow.

To help you out, we've assembled seven awesome resources that take the guesswork out of finding "great content" – including the site that Buzzfeed sources much of its viral content from.

It’s time to take the stress out of social media sharing.

Note: make sure to check out our bonus tip at the end to learn how you can schedule your social sharing so it takes up a fraction of your time each day.

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Get More Sales with These 5 Email Receipt Marketing Tactics

Every time someone makes a purchase from your store, they get an email receipt.

It’s an amazing opportunity to connect with your customers—but it’s often overlooked as a marketing channel.  And chances are, you’re missing out on sales because of that.

In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy.

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How to Write a Marketing Plan

In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan. Is this you? How much of your visibility are you leaving to chance?

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Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.

The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defense).

The right balance depends on the makeup of your store. In this post we will look at how to create winning strategy for your store.

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