How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

What Sets Top Performing Ecommerce Companies Apart?

Ever wonder how some ecommerce companies come out of the gate so strong? 

You know the ones I'm talking about. The ones that have such a strong presence that by the end of their first year, it seems like they're absolutely everywhere? 

In this article, we'll examine data provided by RJ Metrics that shows the exact difference between top performing companies and everyone else. 

Hint: They're getting traction really early. How early? Well, you've got to click to find out. 

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How To Create a Memorable and Shareable Unboxing Experience for Your Brand

For ecommerce businesses, the shipped package represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for merchants.

In one recent survey it was found that 52 percent of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging.

In that same study, they found that nearly 4 in 10 consumers would share an image of a package with their social networks if it came in a unique package.

When was the last time you really thought about your packaging and unboxing experience?

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How You Can Profit from Personalizing Content on Your Ecommerce Store

In a traditional retail store, skilled sales associates observe how someone shops and offer an informed suggestion for their purchases.

The same can be done when a visitor lingers on your ecommerce store.

With ecommerce personalization, you can give each customer the personal shopper treatment simultaneously.  The one size fits all approach doesn’t work online anymore.

In this post, we’ll go over the importance of offering a personalized shopping experience, and how you can apply it to your ecommerce store.

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A 5-Step Plan to Updating and Optimizing Your Online Store

Many times with the day-to-day hustle of running your online business, you end up cutting corners. Compounded over months (or years), things like outdated information, unoptimized product pages, missing SEO meta data and old (still active) coupon codes becomes serious problems causing lost traffic, revenue and sales opportunities.

Much like an annual physical checkup with your doctor, an online store checkup is meant to address these deficiencies as well as identify other potential issues before they become a problem. 

In this post, you’re going to learn an easy 5-step plan to get your store updated and in tip-top shape. 

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How to Create Beautiful (and Persuasive) Hero Images for Your Online Store

Most online stores and theme templates have one major component in common, a large, featured image or series of images prominently displayed on the homepage.

These images are often referred to as hero, banner or carousel images. No matter what you call them, they’re the same and serve a very important role for online businesses. 

In this post we’re going to look at the importance of hero images, introduce you to some best practices for using them as well as provide some incredible tools and graphic resources to help you create beautiful and persuasive hero images for your online store.

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