How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

Dropshipping 101: How to Start an Ecommerce Business (Even If You Don't Have a Product)

So, you've been thinking about starting an online store for a while now. It's a great idea. The barrier to entry has never been lower and with the technology available, you can easily build a beautiful ecommerce website.

But you're still a bit hesitant. Sure, you can create a sleek website, but what about the money you'll have to invest in product? At the end of the day, it's still your hard earned cash.

But what if it doesn't have to be? What if someone offered to pay your up front inventory costs on thousands of items? What if they even offered to manage all your shipping and fulfillment operations, so you could focus on other areas of the business? 

Now, this may sound a bit far fetched. But it wouldn't if you knew about drop shipping.

In this video, I'm going to explain exactly how drop shipping works, show you how to find drop shippers for your products, and give solutions to some common problems associated with drop shipping.

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How to Get Your Product Featured on Uncrate (And Increase Your Sales by 385%)

Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores.

With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it’s safe to say they have a huge reach.

Because of this, it’s no surprise that getting your product featured isn’t easy. It takes resourcefulness and a clever approach.

In this post, we’re going to look at some Shopify stores that have been able to get their product featured on Uncrate, and the effect it had on their business. Using clever guerilla techniques, we’ll show you the exact steps these stores took to get featured, and how you can replicate their success.

Some stores saw a 385% increase in growth in just one month.

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Why You Should Be Using Popups on Your Online Store

Popups suck right? So why do so many of your favorite sites use them? If you don't know, popups are those little annoying boxes that pop up or out at you while you're comfortably reading a site. They are those things that interrupt your shopping or surfing experience and force you to find that little tiny X button to close them. They are annoying and rude and... they work. Really, really well. 

In this post, we're going to tell you why you must implement a popup for your store, the pros and cons of having a popup and the best practices to get it most from it.

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Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

On the surface, the process of getting press coverage sounds simple.  But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult.

Whether you’re an established business, or are just getting started, it’s never too soon to let people know about your product.  Choosing the best outlet to promote your business is only half the battle - which is why so many find themselves in the dark.

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention, even in a crowded space, so you can get more traffic and sales for your business.

If the door is closed, we’ll jump through the window.

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3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

"We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!"

I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight.

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all.

The problem is, there's a good deal of information that is misleads the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!"  

But that's far from true. 

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How to Make Your First $1,000 With Reddit Ads

My name is Ryan Luedecke and I’m the CEO of a subscription service for jerky lovers called Sumo Jerky. As sole proprietor of a small bootstrapped business, I’m constantly looking for affordable opportunities to grow sales. Therefore, I was pleasantly surprised to learn I could run ads on Reddit for as little as $5.

Reddit is a gigantic online forum with over 5 BILLION pageviews a month. It’s divided into smaller forums, called subreddits, where people with shared interests can post questions, vote on topics, submit cool pictures, etc.

I use Reddit, for example, to participate in the Entrepreneur forum, the Paleo forum, and the Austin forum because those are topics that are of interest to me.

To date I’ve run about 30 ads on Reddit, spending about $400 and making over $2,200 in sales. About 15% of my monthly subscriber base is from Reddit ads.

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Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars. 

It makes sense, we regularly get advice from our friends on which TV shows to watch, movies to rent, or restaurant to go to. And, as end consumers ourselves, we wan’t to share our stories, the products we buy and the brands we choose. This becomes magnified when the buying experience and products are exceptional.

In this post, we will show you the three fundamental reasons referral marketing is so powerful, some examples of extremely successful referral campaigns, and provide you with seven tactical steps to build a powerful referral marketing engine for your business.

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7 Customer Retention Tactics to Get Current Ecommerce Customers to Purchase More

You’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online ecommerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.

Knowing that it's cheaper to get current customer to purchase from you again, ask yourself, when was the last time you truly made an effort to re-engage your current customers to get them to come back?

In today’s post, we will look at seven tactics to target your current customers and get them to purchase more often.

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14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.

Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable.

In this post, we'll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive conversions and, of course, how to most effectively use them.

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