How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

How to Generate Powerful Testimonials for Your Ecommerce Business

When it comes to making buying decisions online, customer reviews and testimonials can be the the deciding factor that make or break a sale. Displaying positive feedback from your customers on your website demonstrates that you have existing sales and provides social proof for potential customers who are thinking about…

13 Amazing Abandoned Cart Emails (And What You Can Learn From Them)

Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment.…

The Beginner's Guide to Simple A/B Testing

For nearly a decade now, A/B testing has been the not-so-well-kept secret of the web world only known to the pros, the initiated and the curious. It’s the method of choice for startups and growth hackers when it's comes to improving online conversions and achieving growth. But more and more…

7 Ways to Leverage YouTube Marketing to Improve Sales

Have you built a loyal following around your products? Have you been gaining followers steadily on social media? Already consistently putting out great content on your blog? Then maybe it's time to move on to video marketing. Video adds a whole new dimension to your marketing mix. Done properly, you…

The Ultimate DIY Guide to Beautiful Product Photography

  This guest post is by Jeff Delacruz a founding member & photographer at Products On White Photography. If there’s one thing that’s true when it comes to ecommerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And big…

4 Principles of Social Proof Every Ecommerce Store Owner Needs to Know

Social proof, one of Cialdini's famous six pillars of influence, has become a very important part of selling given the open nature of the web. More and more often, we look to the opinions of others and additional "signals" to evaluate our potential purchases. Perhaps this is best expressed in…

50 Ways to Make Your First Sale

You've got a product. You've taken product photos and written product descriptions. You've designed your website, populated it with great content and launched it to the world. Now what? Now it's time to sit back and watch the traffic and sales come flooding in, right? If only it were that…

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