Sixty-two percent of adult TikTok users in the US go on the app to look at product reviews and recommendations, according to Pew Research. But being discoverable is only the first step—turning that customer interest into sales is what matters.
Your website is the heart of your business. It’s where you showcase all the important stuff: your product pages, customer reviews, and secure checkout. The most effective way to turn TikTok interest into action is to add a direct link to your website in your TikTok bio.
By linking to your website in your TikTok profile, you can direct users to your products or other resources. Learn how to add a link to your TikTok bio and why it’s important.
Benefits of adding links to your TikTok bio
Your social media followers are potential customers. A link in bio shortens their journey to purchase. It takes them directly to your site, where they can explore products, read reviews, and buy your products.
Adding a link to your TikTok bio helps to:
- Drive traffic to your website: A clickable link in bio lets TikTok users access your website directly, eliminating the need to search for your business and reducing barriers to your bio landing page. This is especially useful if you go viral on TikTok, which can introduce you to new potential customers.
- Convert TikTok followers to customers: While users can make in-app purchases through shoppable links and TikTok Shop, it’s not the only way to make money on TikTok. You can also direct them to your website, which you can optimize to encourage more time spent browsing your products. Linking directly to a product page in your bio simplifies the process.
- Build followers across platforms: Including links to your other social media accounts helps drive users to your Facebook, YouTube, X, or Instagram accounts for multiplatform engagement.
- Increase credibility: A clickable link on your TikTok profile page signals credibility. When you showcase your online presence like other major brands, you broadcast that you’re running a reputable business.
What do you need to add a link to your TikTok bio?
To add a link to a social media profile (Instagram, YouTube, or Lemon8), you need to create a TikTok business profile and sign up with those platforms. To add a link to any website, you need the following:
1,000 followers or a registered business account
You need one of two things to enable the link-in-bio feature on TikTok:
1. A personal account with over 1,000 followers
2. A business account
Follow these steps to open a business account on TikTok:
1. Tap the Profile icon in the bottom right when you open the app.
2. Tap the dropdown menu icon at the top.
3. Select the Settings & Privacy tab.
4. Tap Account.
5. Submit your legal business name, country or region, address, state, city, ZIP code, phone number, and business license ID.
Both personal and business account types are free to establish. Business TikTok accounts let you download analytics data and use third-party management apps; they also limit your access to some copyrighted sounds.
Mobile access
Enable your link in bio from a mobile device, since the option isn’t available on desktop.
How to add a link to your TikTok bio
Once you’ve registered for a business account (or hit the 1,000 follower mark on your personal account), you can add a link to your TikTok bio. Here’s how:
1. Use a mobile device. Make sure you’re using the TikTok app on your phone or tablet, since the option won’t appear in a browser or on a desktop device.
2. Tap the profile icon. On your homepage, tap the profile icon in the bottom right corner of the screen to get to your bio page.
3. Tap Edit Profile. On the bio page, tap the Edit Profile button beneath your follower count to view your profile editor.
4. Tap the Links section. The Links section will open up to a new page with fields for website, Instagram, YouTube, and Lemon8.
5. Add a URL to the Website field. Type or paste your URL into the website section. It can be to your ecommerce store’s homepage, a product page, your personal website, another social media profile, or a multi-link URL through link-in-bio tools like Linktree, which let you create a single, customizable landing page with multiple links.
6. Track clicks. Use a third-party link service like Bitly to track user behavior or monitor your website’s Google Analytics to see how much traffic comes from your bio link.
Tips for writing a TikTok bio
Your website link appears just below your TikTok bio. The two should work together to introduce your business to users and encourage traffic to your website. Here are some tips on how to use your TikTok bio effectively:
Capture your brand identity
Your TikTok bio may be a user’s initial interaction with your brand—make sure it sends the right message. Consider the professional tone of Allbirds’ bio: “A global brand, making better things in a better way with sustainable materials.”
Compare this with Cocolab’s splashier tone: “We’re COCOLAB. Your daily hit of dental dopamine. 🦷”
Both companies’ bios accurately express their different brand personalities.
Keep it brief
Keep your TikTok concise—80 characters maximum, including spaces, line breaks, and emojis. Focus on one or two key pieces of information, and ensure your bio effectively communicates them.
For an example of how to do this well, check out gardening shop Pot Gang’s bio: “🌽 FRUIT, VEG + HERB GROWING BOXES /🥇 THE SUNDAY TIMES BEST GARDENING SUB.” It describes its sales model and name drops an award to establish credibility.
Optimize your link
The link in your TikTok bio is a key opportunity to convert visitors, so make sure it aligns with your goals. For instance, to increase website traffic, direct your TikTok link to your landing page or blog; to increase sales, link to a product page.
Use a free tool like Linktree or Bitly to create a link to a custom page populated with multiple relevant links. This could include your website, the product pages of your top-selling items, or your other social media profiles. These third-party apps help keep your bio link short and organized, while expanding what you can show users after just one click.
Include emojis
Don’t underestimate emojis—they capture attention and help draw users to your bio. Choose a few that reflect your brand’s vibe.
How to add link to TikTok bio FAQ
Why can’t I add a link to my TikTok bio?
To add a website link to your bio, you need a TikTok account with at least 1,000 followers or a registered business account. You also need to access your profile through the TikTok mobile app to set up your link; the option isn’t available on desktop.
Do you need 1,000 followers to add a link on TikTok bio?
Having 1,000 followers is one way to unlock the ability to add a link to your TikTok bio. You can also establish a registered business account.
What is a TikTok bio link?
The TikTok bio link feature is a clickable link that certain accounts can add to their profile pages. Users can tap the link to instantly visit its URL, whether it’s a dedicated landing page on your business website, a product page, a link to another social media platform account, or a list of links to various webpages.
Where is the TikTok bio located?
The TikTok bio feature appears on your profile page, below your profile picture, account name, and follower count. Your bio can be only 80 characters and up to five lines.
