Bushbalm, a growing skincare brand founded by a Canadian couple in 2016, proudly addresses common skin challenges not often talked about. Its ever-evolving line of natural skincare products specifically target frequently ignored areas—think bikini line, underarms, legs, tush, or anywhere else on the body that deserves extra care to help women feel confident in their skin.
As a bootstrapped startup, Bushbalm historically relied on focused marketing efficiency to drive customer demand. While 95% of its sales in 2020 came from online channels, Bushbalm's sustainable growth strategy enabled it to become a notable brand on the shelves of some of the worlds’ most prominent health and wellness retailers like Target, Walmart, and Ulta Beauty.
Bushbalm relies heavily on digital advertising to drive brand awareness. When recent privacy changes made digital marketing more challenging, the company needed a solution to quickly drive measurable results after reporting a Return on Ad Spend (ROAS) decline of over 20% year-over-year as well as increasingly obscure ad attribution. To find new buyers and fuel demand for their brand, Bushbalm turned to Shopify Audiences.
Bushbalm has now been testing Shopify Audiences for over three months, consistently achieving higher performance versus comparable campaigns. While Cost Per Thousand (CPM) has been higher than those of the usual broadly targeted campaigns, conversions and ROAS have been much stronger. Clickthrough rate (CTR) and purchase rate improvements have also shown that Shopify Audiences delivers a higher quality audience with a strong purchase intent.
Shopify Audiences has consistently outperformed our best campaigns by 20-30%. Sustained results across several 3-week campaigns, and inflight ad performance measurement has helped us to invest in the right areas.
