As a freelancer, agency founder, or app shop owner, you already know that building a brand is an important step to getting your business off the ground. You need a way to set your business apart, and branding is the answer. But branding isn’t just key for your business: as an entrepreneur, building a personal brand for yourself is just as important.
Personal branding does a lot of good for you and your business. In our hyper-connected world, it’s how you establish yourself in your niche field. It’s a way for you to make sure that your audience sees you the way you want to be seen — and, by extension, your business. By figuring out your personal brand and how to share it with your audience, you’ll start building up client lists and driving sales.
But what is personal branding? Here’s the thing: you already have a personal brand. You have a professional reputation whether you choose to cultivate it or not. Your personal brand is just a way for you to share that good reputation in a consistent way. That’s powerful for any professional, and you can leverage it to make great things happen.
Why you need a personal brand
First, let’s talk about why you need a personal brand. Your personal brand is so much more than having a logo. If you do it right, personal branding can grow your business in all kinds of profound ways.
"When you commit to your personal brand and start putting yourself out there, you’ll find that your ideal clients will start finding you."
When you commit to your personal brand and start putting yourself out there, you’ll find that your ideal clients will start finding you. The people you want to work with will connect with your personality. You’ll differentiate yourself from your competition by showing off your aesthetic, skills, and approach to business. And, maybe most importantly, you’ll start forging real connections with clients and other professionals. Putting your personality out there attracts like-minded people, and that’s an avenue for growth.
Here are some ways that building your personal brand will benefit you.