Upload your store to YouTube

Tag products to your videos to make it easy for followers to discover, shop, and buy.

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Get started with YouTube Shopping

Here’s how it works:

Install Google & YouTube in the Shopify app store.
In the YouTube Shopping section of the channel, connect your YouTube account.
Choose which products to feature for YouTube Shopping.
Add products to your videos from Monetization > Shopping.

Instantly sync products to YouTube

Ensure product names, images, pricing, and inventory details are always up-to-date with an automatic catalog sync from your Shopify store to YouTube.

Create live shopping experiences

Tag or pin products at key points in your live stream for an engaging, watch-to-shop experience. Audiences can check out while your video continues picture-in-picture.

Manage your sales in Shopify

One-stop tracking means you can sell on YouTube and manage sales and performance alongside everything else in your Shopify admin.

Illustration of a torso with real-life hands holding a smartphone. Person with long, brown hair, wearing an illustrated pink beanie with a white circular crest of a shopping cart on the rim. Woman with blond hair walking and holding a white tote bag and a cup and straw. She is wearing a pink, illustrated t-shirt with a white circular crest of a shopping cart on the sleeve.

Check out our starter guide for marketing on YouTube

Read the starter guide
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Take these 7 steps to make money on YouTube

Learn how to earn on YouTube
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Learn how creators make money by selling merch on YouTube

Learn about selling merch

Start selling on YouTube today

Get your products on YouTube so viewers can shop while they watch.