Bharat Sethi built Poster Gully to help artists, designers and creators start selling on an ecommerce marketplace while they took care of the end-to-end technology, production, logistics, quality control and support.
He chose to create a marketplace to fill a gap that existed in India where artists had no easy way to monetize their talents and, in turn, built a business helping his customers find their customers.
In this episode, you'll learn:
- Whether you should focus on buyers or sellers first when launching a marketplace.
- Why they credit growth hacking for their early traction and the exact tactics they used.
- How a campus ambassador program changed the game for them and exactly what’s involved in starting and running an ambassador program successfully.
Listen to Shopify Masters below…
Show notes:
- Stores: Poster Gully
- Social Profiles: Facebook | Instagram | Twitter
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Recommended Apps:S. Loyalty (Shopify app), Rankle, Retention Grid,
Vantage, Hull, Unbxd
About The Author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.
