![Rethinking Build vs Buy: How Modern Platforms are Changing the Game](https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/build_20vs_20buy_20software_1.png?v=1724970384)
Total cost of ownership (TCO)
Understand the return on investment for various ecommerce strategies and technologies, helping you make informed decisions about where to allocate resources.
![Rethinking Build vs Buy: How Modern Platforms are Changing the Game](https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/build_20vs_20buy_20software_1.png?v=1724970384)
![How To Improve Time to Market on a New Ecommerce Platform](https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce_20time_20to_20market.png?v=1723838053)
![Illustration of a calculator with a downward arrow and building with an upward arrow on a yellow background.](https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ShopifyPlus_Blog_Cost_Reduction_Ecommerce_3840x2160_b97cfe60-e776-4a70-bba6-d4487a71f9de.jpg?v=1716988794)
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