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Fathead uses Shop Pay and Shopify Flow to boost average order value by 46%

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Industry

Home Furnishing

Previous platform

Custom

Products

Shopify Flow, Shopify Plus

Use case

Replatforming and Upgrades, Cost Effectiveness, Automation

Fathead, the pop culture giant selling famous wall graphics of pro athletes, superheroes, and more, had a problem. Recently acquired, and with new leadership at the helm, the company quickly realized it was working with an old, cumbersome technology stack and ecommerce platform, requiring time-consuming manual processes to manage inventory and order fulfillment, and add new products to its fast-growing catalog.

Fathead migrated to Shopify Plus to enable a more flexible, robust interface while reducing platform development and maintenance costs. With a significantly simplified checkout process through Shop Pay and more streamlined order fulfillment processes through Shopify Flow, Fathead saw improved cash flow, higher conversion rates across direct-to-consumer and wholesale channels, and an enhanced customer experience all around.

Fathead

Ivy Tran — Chief Operation Officer

With Shopify, Fathead saw results fast.

46%

Increase in average order value

10%

Increase in conversion rate

50%

Increase in revenue

Join the ranks of brands changing home furnishing every day.

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What business challenges are you dealing with? We can help. Get in touch