The world’s best online stores are built on Shopify

With the highest-converting checkout and flexible options for every size of business, Shopify stores sell more products, lower your costs, and save you time.

Built into every store

A map of the world with a stat showing 99.99% uptime

Cheetah fast.
Ridiculously reliable.

With a 99.99% uptime rate and 300 points of presence worldwide, Shopify’s infrastructure won’t leave your customers hanging.

The Shopify checkout experience

The world’s
best checkout

Shopify’s checkout converts a whole 15% better on average than other commerce platforms. Which means more sales for you.

The Shopify Magic AI tool being used to generate a tagline

The magic of AI
in your corner

Generate store headlines, product descriptions, chat replies, and blog posts that sell—all with a little help from Shopify Magic.

Choose how you want to build

Shopify themes

Shopify themes are made for commerce

Every theme comes with selling and conversion features built right in. Just pick a theme that reflects your brand, then make it your own.


Put your own spin on themes

Add your branding and product videos. Customize your colors. Make your store feel like home.

Drag and drop

Effortlessly add pages and switch up the layout with Shopify’s online store editor.

Sell worldwide or wholesale

Show different products and pricing to international and B2B customers with contextual storefronts.

The custom content customers need

Klaviyo Reviews Build 5-star experiences for your customers
Yotpo Product Reviews & UGC Collect product reviews and ratings, UGC, social proof, photos
Shogun Landing Page Builder Easy-to-use professional page builder for all page types
Shopify Translate & Adapt Translate and adapt your store content for every market
Judge.me Product Reviews Product reviews with photos & videos for social proof & SEO
Loox Product Reviews & Photos Product reviews with photos & videos, referrals, and upsells
Recharge Subscriptions Maximize revenue with subscriptions, bundles & memberships
Smile: Loyalty & Rewards Loyalty points, rewards, and referrals to retain your customers
Stamped Loyalty & Referrals Loyalty Program with rewards, referrals, points & VIP tiers
Rebuy Personalization Engine The industry-leading AI-powered personalization platform
Justuno ‑ Email & SMS Pop ups Pop ups for GDPR & cookies, banners & personalization
Octane AI: Advanced Quiz Maker Have full control over your product quizzes. VIP support.
PageFly Landing Page Builder Build persuasive landing pages easily - no coding required
Shopify Bundles Offer fixed bundles and multipacks to drive more sales
Carro: Collaborative Commerce Dropshipping, wholesale, find suppliers. All from top brands
T Lab ‑ AI Language Translate Translate your store into multiple languages & add currencies
Instafeed ‑ Instagram Feed Boost sales and trust with official Instagram shop feeds
Weglot ‑ Translate Your Store Translate your store into multiple languages
Shopify Search & Discovery Customize your storefront search and discovery experience
Growave: Loyalty & Wishlist Boost sales with loyalty rewards, referrals, wishlists, and reviews

Do more with commerce apps

With 8000+ apps to choose from, the Shopify App Store has whatever extras your store needs—from added features to custom product options.


Plus all the features you need, right out of the box

Powered by the best checkout in the world, Shopify converts shoppers into buyers 15% better on average than other platforms.
Help shoppers imagine how your products fit into their lives with videos, 3D visualization tools, and other rich media.
Give your customers an easy way to find exactly what they’re looking for.
Let customers select which country and what currency they’re shopping in.
Encourage customers to fill their carts by recommending more products they’ll love.
Instantly conjure up product descriptions, store headlines, chat replies, and blog posts with Shopify Magic.
Shopify stores are optimized for speed and accessibility, so everyone can shop and nobody has to wait.
Everything’s designed responsively, so things look good no matter what device customers use to visit your store.

Ready to get going?

Custom options

If you can imagine it, you can build it

Go Liquid

Create a store as unique as your brand. Leave the maintenance to us.

The Shopify theme editor, including theme.liquid code

Build fast and easy

With Liquid, Shopify’s supercharged templating language, you can quickly create a custom store with the exact look and feel you need. And it works right alongside old faves like HTML, CSS, JavaScript, and JSON.

Site-loading speed score, up-time status, and compliance verification

Speed. Security. Reliability.

Monitoring uptime, optimizing for speed, keeping bots at bay—we handle it all. So whether you’re doing a big drop or launching in a new country, you know your store is safe, reliable, and running fast.

Multiple collaborators using Liquid and the Shopify online store editor to build a store together

An editor everyone can use

Let each team do what they do best. Any team can edit content, launch landing pages, and even update the design. Which leaves your developers free to focus on the big stuff. No bottlenecks. No gatekeeping.

Ready to roll your own theme?

Go headless

Choose your own stack

Get exactly the store your business needs. With the flexibility to use tech you already love.

Chart showing how Shopify’s Storefront API works with any commerce tech stack
2 screens: a sample of Hydrogen code, and a command-line interface running Hydrogen
An online store being deployed on Oxygen

Battle-hardened APIs

Shopify’s Storefront API serves millions of queries/min and is deployed globally at the edge. So customers around the world experience snappy load speeds, no matter what device they shop on. And with no rate limits, you can run big sales events without throttling or unexpected bills.

Dig into the docs

Launch in half the time with Hydrogen

Fast-track development with Hydrogen, Shopify’s React-based toolkit. Skip the setup with flexible UI components, hooks, and utilities—all optimized for commerce and preconfigured to work with Shopify’s APIs.

More about Hydrogen

Host for free on Oxygen

Instantly deploy your Hydrogen store using Oxygen, our free global hosting solution, which is available on all Shopify plans except Starter. Or host with your preferred provider.

More about Oxygen

Ready to go custom?

Join millions of merchants on Shopify

All kinds of businesses. All kinds of stores. All built to sell.

Build your store on Shopify