Your choice of online store name can have a big impact on your sales.
When starting an ecommerce business, a memorable name makes it easy for customers to recognize you and helps your brand fit into a niche.
Odds are you’ve got a lot on your plate right now. Between determining your target audience, choosing what products to sell, and finding funding, there’s little time to relax when launching a retail business.
So, if you’re struggling to name your online store, you’re in the right place. This post includes the best online store name generators, a list of business name examples, and brainstorming tips to help you find the perfect name for your online store.
Best online store name generators
Coming up with catchy, meaningful online shop name ideas can be challenging. Sometimes, it can even feel like all the good store names are taken.
To help you find a magnificent moniker, use one of these eight business name generator tools. Generate online store names for inspiration, or take a name directly from the generator—if it catches your eye.
- Shopify business name generator (free)
- Hipster Business Name
- Business Name Generator
Shopify’s free business name generator helps you come up with potential online shop names in less than 10 seconds.
Enter a keyword, click “Generate names,” then browse thousands of auto-generated name ideas for your company domain. You can find all types of online store names, ranging from clever to modern, pragmatic to classic, to help you build a brand.
Browse names based on industries such as clothing, fashion, jewelry businesses, crafts, and flowers.
If you find a unique store name you like using the Shopify business name generator, you can register a domain name in just a few clicks. New business owners can secure a domain and open an online store in minutes, so they can start selling fast.
💡 Read more: The Essential Shopify Store Launch Checklist.
Oberlo’s business name generator is a free resource for discovering online store names for your business. Enter a word you want to include in your shop name and the tool will give you hundreds of potential names to explore.
You can browse and choose one you like, then register the .com domain. The name generator can check for domain availability to make it easier to start your new company.
FreshBooks’ name generator is a fun way to find a name for your online store. Once you click Let’s Get Started, the tool asks you to select your industry. You can choose from categories including creatives and marketing, legal services, consulting, trades, and IT.
The tool prompts you to suggest keywords you want to include in your online store name, then generates a batch of name ideas according to your input. If you’re not a fan of any of them, you can generate again or go back and select different options.
Anadea’s business name maker is a free tool that combines a topic or keyword with other words and modifiers to generate a list of business name suggestions. Start by thinking of a catchy word that describes your store, then enter it into the name generator field. Click “Generate names” and the tool will provide more than 20 unique online shop name ideas.
You can scroll through pages of relevant brand names in its database or change your keyword to discover other ideas. Once you find an online store name you like, Anadea provides a quote for registering the domain and building your website.
5. Hipster Business Name
Hipster Business Name is one of the more unusual business name generators on this list, offering random name ideas that are fun, catchy, clever—and perfect for opening a store in Austin, Texas. To see more names, simply click Refresh. If you’re looking for a unique name, this is a great way to get the creative juices flowing.
Getsocio’s free business name generator lets you type in a keyword and get thousands of online store name suggestions with domain availability. You can browse tons of store name ideas to get inspiration or choose one to register.
The only drawback is that you’ll receive a .getsocio.com domain rather than the standard .com.
7. Business Name Generator
If you’re looking at a bunch of different name generators, you’ll want to check out Business Name Generator. You can use the standard generator once you land on the page, or scroll down to find trending and popular generators to try. Some examples include a startup name generator, creative business generator, podcast name generator, and photography company name generator.
Choose the generator you want to use, then type in your keywords and it’ll provide you with catchy online store names to pick from. If you find a name you like, you can register it with GoDaddy and start using it immediately.
Namelix uses artificial intelligence to provide you with catchy online shop names and logo design ideas. Enter a keyword or multiple keywords and Namelix will use similar words to generate a list of short, modern business names. It’ll also tell you if an associated domain is available for sale.
Tips for choosing a catchy online store name
Having a great ecommerce business name is crucial to your success as an online entrepreneur. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions … in workarounds and lost income over the lifetime of the brand.”
Here are a few tips on how to find a catchy, memorable name for your store.
1. Keep it short and simple
Having a short, snappy online name is great for several reasons: it’s memorable, easy to pronounce, and will fit in the header of your store’s homepage.
Finding a good short name can be challenging, however. Brands are launched every day, and names that are appealing to you will undoubtedly appeal to someone else, too. Fortunately, it’s a big world and there’s plenty of room for compelling and creative online store names.
Here are a few strategies you can try when searching for a short, simple name:
- Use combinations of short words. Try short words that rhyme or are alliterative (e.g., Snack Shack).
- Invent a word or tweak an existing one. Tech brands like Google, Zoom, and Shopify have instantly recognizable names, even though they aren’t existing words.
- Use a word with personal meaning. Use a nickname, your pet’s name, or even your own name. Branding your store with a personal name makes your shop easier to identify with.
2. Be different
Conduct market research to discover which online shop names are taken by your direct competitors and try to come up with something completely different.
The challenge here is to come up with a name that reflects your niche and the type of products you’re selling without your shop name mirroring your competitors. By definition, if you want to be different you have to zag when others zig.
For instance, if you’re selling electronics and technology products, you might have competitors who use words like “electronics,” “technology,” and “future” in their names. Avoid using similar words. Instead, think differently and stand out.
3. Consider your online presence
Once you have a list of options for your store name, find out if your chosen domain—preferably a .com—is available to be registered. This might prove difficult, given that .com is the most popular top-level domain (TLD) and has been for many years.
Custom domain names are a must for any professional ecommerce store—though, you shouldn’t let your search for the mythical perfect domain name stop you from making progress.
You might also consider selling on Amazon, Etsy, or another third-party marketplace in addition to your online store. It’s smart to check your website name idea on popular ecommerce sites to make sure the name is available and customers won’t confuse you with an existing business.
4. Get creative with your domain name
If the .com for your chosen name isn’t available, don’t fret—you still have the option of using a different top-level domain. Other TLDs are becoming more common and familiar to customers.
When it first launched, Shopify store Tattly decided to go with a .ly domain: tatt.ly. More recently, it was able to purchase tattly.com, which is where its site currently lives.
While there may be benefits to a .com domain, a high-quality site with a good user experience is far more important than your TLD. Plus, a unique domain can help you stand out.
Non .com TLDs to consider:
- A TLD based on your product (.shoes, .art)
- A TLD based on your brand name (e.g., muvo.health for Muvo Health Supplements, or fuego.clothing for Fuego Clothing Co.)
Modifiers to consider:
- [YourBrand][Main Product].com (e.g., helmboots.com)
- Shop[YourBrand].com (e.g., shopsandytoesshop.com
- Get[YourProduct].com (e.g., getflow.com)
- [YourBrand]co.com (e.g., shopmeekco.com)
- [YourBrand][Industry].com (e.g., lifeinspirithome.com)
- [Verb][YourBrand].com (e.g., wearpepper.com)
- [My/Your][YourBrand].com (e.g., mybillie.com)
Ready to register your online store’s domain?
5. Be original
Make sure you’re legally allowed to use the online business name you’ve come up with. For store owners in the US, start by checking the United States Patent and Trademark Office. It has a free database that’s a pain to search, but it’s well worth the effort.
Also note, the US doesn’t have a centralized national register, so trademarks can be made in another country or just in a single state. In Canada, you can search through the Canadian Intellectual Property Office website, which is also not very clear.
Once you’ve determined your name is available, go to search engines like Google or Bing and see if the store name ideas on your list show up. Could you potentially make it to the top of the first page? If you choose a generic name, you’ll have a tough time ranking very well.
It’s also important to check Twitter, Facebook, and other social media sites you’ll want to use for name availability.
6. Find new inspiration
If you’re grasping for online business name ideas, you might want to give yourself themes to think about. Maybe you look for a name that has nostalgia or speaks to a trend. Other languages can provide plenty of ideas, too.
Inspiration can strike anywhere. Listen to conversations around you, survey your surroundings, and even consider your usual expressions and mannerisms.
A list of 8 great online store names for inspiration
The best ecommerce sites all have one thing in common: a cool online store name. Check out the following list of online shop names to get inspiration for yours.
Shopify merchant Bonsound combined its Montreal roots with its set of musician services to create a short, harmonious online business name.
Bonsound is a record label that offers artist management, merchandise, booking, and other support in the age of music streaming. Listen to the story of Bonsound in this episode of Shopify Masters:
2. Death Wish Coffee
A name like Death Wish Coffee can mean only one thing: this is some of the strongest coffee you can buy. This online store name sets the tone for the brand experience, as does the copy on its website and other marketing channels, encouraging customers to try it and find out if it lives up to its promise.
There are two meanings for the word Cotopaxi. One is a sacred and active volcano in the Andes Mountains in Ecuador. The other is an online store that sells outdoor gear. Rather than inventing a word or coming up with a name from scratch, Cotopaxi borrowed the name from a famous landmark that’s relevant and interesting to its customer base. It even shares the story behind the name on its site.
4. Fuego Box
The subscription box industry continues to thrive.
Many of the most popular brands in this category have “box” in their name: BarkBox, Birchbox, and NatureBox, to name a few. Hot sauce brand Fuego Box plays on the familiarity of the word “box” and a commonly used Spanish-language word for fire, “fuego.”
5. Conquest Maps
Conquest Maps sells beautiful and unique maps, its core product being a pin board map popular among people who love to travel. Keeping the name of the product (maps) in the store name, it added a descriptor in front to convey brand identity and the journey the product represents. A conquest is a trip, and customers are reliving their trips through Conquest Maps products.
6. Star Cadet
Star Cadet is the result of a series of media, retail, and ecommerce business ventures dating back to 2010. Star Cadet’s brand story is long and eventful, with a history of failed and successful businesses along the way. Formerly called Olan Rogers Supply, derived from the founders’ names, the online brand changed its name to Star Cadet, which represents its current screen-printed clothing and its future production aspirations.
Storq sells products for pregnant women and new moms. Pronounced like “stork,” it’s a unique take on spelling the word. Storks are associated with childbirth, which makes for a fitting and memorable brand name. Plus, the letter Q lends itself to fun branding and design treatments.
8. United By Blue
United By Blue is more than just a brand; the company has created a movement around sustainability and protecting the Earth’s oceans and waterways. It sells products designed for enjoying the outdoors. Its customers are quite literally united with the brand through their passion for the ocean, rivers, lakes, and streams. It establishes a sense of community and reiterates the brand’s philosophies.
60 online store name ideas for your brand
Browse the following list of example business names to get ideas for naming your own ecommerce store.
Cool and hipster online store name ideas
- Blue Mountain Shop
- Vintage Online
- Maximo Shop
- East End Shop
- Futura Shop
- Park City Shop
Cool homeware and lifestyle online store name ideas
- Decor Store
- Seaside Shop
- Merchant Aisle
- New Life
- Harbour Shop
- Shop West
Food and beverage online store name ideas
- Online Brewing
Trendy online store names
- Red Sky Online
- Blue Star
Stylish fashion and clothing store name ideas
- Prism Fashion
- Cadence Fashion
- Fashion Addict
- New Vision Clothing
- Maxima Clothing
- My Clothing
Beauty and cosmetics online store name ideas
- Retina Online
- New Way
How to choose the perfect shop name
Online business name generator tools are great to use as a starting point if you don’t have any ideas or if you’ve hit a creative block. Remember, these aren’t the only places to find ideas—there are other ways to get inspiration in your everyday life.
Here are some brainstorming tips to find your business name:
Research what’s already out there
Not only will this help you understand what’s not available, but you can also list the business names that you like to see if that sparks any of your own ideas. Check out your competition by running a competitive analysis.
Think outside the box
When you brainstorm, one of the most important rules to keep in mind is that there are no bad ideas. It’s OK to come up with some wacky ecommerce store names, because you never know what feasible ideas may come out of them. If you start big, you’ll have more to work with when you narrow your focus later.
Ask for help
Brainstorming is a creative process that can be done both independently and with other people. Maybe you already have a team of employees you can tap into for your next venture, or you can ask friends and family to donate their time and ideas in a fun brainstorming session.
Organize and review your ideas
Once you’ve come up with a list of ideas, you’ll need to go back and sort through them to find the top contenders. Consider organizing your list using word banks or categorizing them based on theme. This could also help spark some fresh ideas post-brainstorm.
Test your name
Tap into a focus group that’s representative of your target market, ask friends and family (ideally ones who didn’t help you brainstorm), and survey local shoppers to see which name ideas resonate the most.
💡 TIP: Once you’ve settled on a great name for your online store, check out our curated list of ecommerce website design examples for inspiration on what your shop could look like.
What’s in a brand name?
Finding the right ecommerce business name can feel like a daunting task. But it’s absolutely crucial to put time and thought into naming your online store. That’s how customers will come to know, recognize, and talk about you—and if the name’s too difficult to remember, you’re missing out on loads of word-of-mouth marketing that wouldn’t cost you a single penny.
Store name ideas FAQ
How do I name my small business?
- Consider what you want to convey to customers.
- Research what brand names are available.
- Brainstorm with friends or family to get company name suggestions.
- Focus on the uniqueness of your brand.
- Keep your business name short and simple.
- Organize and review your business name ideas.
- Test your business name ideas.
Why have a catchy name for your business?
How do I come up with a catchy business name?
- Mash up different words.
- Create acronyms.
- Brainstorm name ideas from everyday things, like an apple or a dog.
- Draw inspiration from history, literature, or mythology.
- Include foreign words.
- Use your name.
- Try a business name generator.
- Be original.
What are some catchy store names?
- Fashion Addict
- Blue Mountain Shop
- Silver Fox