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Learn how to upgrade to Shopify Plus","infoList",[2479,2480,2481,2482],"Get detailed pricing","See how much you could save with Shopify","Learn how Shopify adapts to your systems","Get help migrating","callUs",{"_1146":2485,"_503":2486,"_2239":2487},"Want to chat sooner? Give us a call.","Monday to Friday 9am-6pm ET","1-844-686-1946",{"_2239":2240,"_2489":2242},"button_submitting","chat",{"_1146":2492,"_2239":2493},"Questions? Chat with sales.","Start live chat","quote",{"_425":2496,"_2497":2498,"_381":2499},"Speed and agility aren’t words that typically describe enterprise companies. 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More information can be found in our Privacy Policy.",{"_1146":2678,"_383":2679,"_2680":2681,"_2682":2683,"_503":2684},"Thank you for registering!","See you on {{date}}! 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.","revenueRanges",{"_1983":2823},{"_2648":311,"_2824":2825},"LESS_THAN_250K","Less than {{currency}}","annualOnlineRevenueRange",{"_57":2828,"_312":2829},"Annual online revenue","Please enter your annual online revenue","annualOfflineRevenueRange",{"_57":2832,"_312":2833},"Annual in-store revenue","Please enter your annual in-store revenue","annualB2bRevenueRange",{"_57":2836,"_312":2837},"Annual online B2B revenue","Please enter your annual online B2B revenue","locations",{"_57":2840,"_312":2841,"_1983":2842},"Current retail locations","Please select your current number of retail locations ",{"_2648":311,"_2843":1985,"_2844":2845,"_2846":2847,"_2848":2849,"_2850":2851,"_2852":2853,"_2854":2855,"_2856":2857},"ONE","TWO_TO_THREE","2 to 3","FOUR_TO_TEN","4 to 10","ELEVEN_TO_TWENTY","11 to 20","TWENTY_ONE_TO_TWO_HUNDRED","21 to 200","TWO_HUNDRED_PLUS","200+","NO_LOCATIONS","No locations","OPENING_SOON","Opening soon","jobTitle",{"_57":2634,"_312":2635},"city",{"_57":2862,"_312":2863},"City","Please enter your city",{"_57":2865,"_312":2866},"State","Please select your state",{"_57":309,"_312":2254,"_2868":311},"defaultCountryOption","dietaryRestrictions",{"_57":2871,"_2872":2873,"_1983":2874,"_2885":2884,"_312":2886},"Please indicate dietary restriction/food allergy","optional","Optional",[2875,2876,2877,2878,2879,2880,2881,2882,2883,2884],"Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others","textFieldLabel","Please enter your dietary restrictions","accessibilityNeeds",{"_57":2889,"_2872":2873,"_1983":2890,"_2885":2884,"_312":2895},"Please let us know if you have any accessibility requirements",[2891,2892,2893,2894,2884],"Hearing","Lactation/Nursing Room","Mobility","Vision","Please enter your accessibility requirements",{"_2897":2898,"_2902":2903,"_2905":2906,"_2915":2916,"_2923":2924,"_2927":2926,"_2928":2929,"_521":2931,"_2935":2936,"_2937":2938,"_2942":2943,"_1055":2952,"_2956":2957,"_2964":2965,"_2969":2970},"htmlHead",{"_2079":2899,"_2900":2901},"Blog for Growing & Enterprise Commerce Brands","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","hero",{"_381":2904},"Commerce at Scale: A publication for growing and enterprise brands","authorSection",{"_2907":2908,"_2909":2910,"_2911":2912,"_2913":2914},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_2917":2918,"_2265":2919,"_2920":2921},"headingHtml","The platform built for future-proofing","Talk with our team on bringing Shopify into your tech stack.","buttons",[2922],{"_425":349,"_1565":2109},"latestArticles",{"_1146":2089,"_52":2925},{"_425":2926},"See all","carouselSeeAllLinkText","mostRead",{"_1146":2930},"Most Read",{"_1146":2932,"_52":2933},"B2B Ecommerce",{"_425":2926,"_427":2934},"/enterprise/blog/topics/b2b-ecommerce","recommendedArticlesTitle","Explore By Topic","conversion",{"_2917":2939,"_2265":2940,"_401":2941},"The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionSubscription",{"_2915":2944},{"_425":2945,"_2946":2947,"_57":2948,"_495":2949},"Subscribe","emailPlaceholder","Email here","Subscription",{"_1146":2950,"_136":2951},"Thank you for subscription!","Check your email for instructions.",{"_2917":2953,"_2265":2954,"_2239":2955},"Powering commerce at scale","Speak with our team on how to bring Shopify into your tech stack.",{"_425":349,"_1565":2109},"banner",{"_2958":2959,"_1146":2960,"_52":2961},"imgSrc","https://cdn.shopify.com/b/shopify-brochure2-assets/d757e8eeb52284c7bd03a93dcae3ec40.svg","100+ new features to grow your business",{"_425":2962,"_427":2963},"See what's new","https://www.shopify.com/editions/winter2024?utm_source=blog&utm_medium=referrer&utm_campaign=winter24edition-amplify&utm_content=coreblog","categoryArticlesConvesion",{"_2917":2966,"_57":1190,"_2920":2967},"The enterprise commerce platform powering 5.5B orders",[2968],{"_425":349,"_1565":2109},"authorTitle","Author",{},{"_2973":2974,"_2975":2976,"_2977":2978,"_2979":2980,"_2981":2982,"_2983":2984,"_2985":1349,"_2986":2987,"_2988":2989,"_2990":2991,"_2995":2996,"_2607":1349,"_2998":2982},"annualDiscountPercentage",25,"basicAnnualPrice","$24.00 USD","googleCountryOffer","₦300","minimumMonthlyPrice","$5","minimumMonthlyPriceCurrency","USD","paidTrialAmount","$1","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_2992":1347,"_1321":2982,"_2993":2994},"amount","currencySymbol","$","signupTypes",[2997],"paid_trial_experience","usd","featuredHeroArticle",{"_3001":3002,"_187":3003,"_1882":3004,"_381":3005,"_3006":3007,"_3008":3009,"_3017":3018,"_136":-7,"_3020":994,"_3021":994,"_3022":3023,"_3026":3027,"_3033":3034,"_3058":3011,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3007,"_3064":3065,"_3066":3067},"__typename","Article","gid://shopify/Article/568817156152","retail-customer-data","Retail Customer Data Is a Black Box—But it Doesn't Have to Be","publishedAt","22 Jul 2025","image",{"_3001":3010,"_427":3011,"_3012":-5,"_3013":3014,"_3015":3016},"Image","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Retail-Store-Customer-Data-Ray-Reddy_Shopify-Retail-Blog-Header-Image-2_1_9f1c5642-59a9-4e6a-8f23-7d5a03bb4bfe.png?v=1753211411","altText","width",1848,"height",782,"tags",[3019],"Unified Commerce","excerpt","excerptHtml","seo",{"_3001":3024,"_381":-5,"_1312":3025},"SEO","Your store visitors represent untapped revenue and relationships. VP of Retail Ray Reddy explores how to convert anonymous store shoppers into repeat customers.","authorV2",{"_3001":3028,"_22":3029,"_3030":3031,"_3032":1536},"ArticleAuthor","Blair Stokes","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-7,3035],{"_3001":3036,"_3037":3038,"_2416":3053,"_3056":3057},"Metafield","references",{"_3001":3039,"_3040":3041},"MetafieldReferenceConnection","edges",[3042],{"_3001":3043,"_3044":3045},"MetafieldReferenceEdge","node",{"_3001":3046,"_187":3047,"_1882":3048,"_3049":3050},"Metaobject","gid://shopify/Metaobject/31948898360","ray-reddy","field",{"_3001":3051,"_2416":3052},"MetaobjectField","Ray Reddy",[3054],{"_22":3052,"_3055":3048},"slug","key","authors","imageUrl","imageAltText","imageClass","createdAt","createdAtRaw","modifiedAt","modifiedAtRaw","2025-07-22T16:52:35Z","topicHandle","unified-commerce","heroArticles",[3070,3098],{"_3001":3002,"_187":3071,"_1882":3072,"_381":3073,"_3006":3074,"_3008":3075,"_3017":3077,"_136":-7,"_3020":3079,"_3021":3080,"_3022":3081,"_3026":3082,"_3033":3084,"_3058":3076,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3074,"_3064":3096,"_3066":3097},"gid://shopify/Article/568818204728","consumer-electronic-trends","Consumer Electronics Trends 2025: Market Growth, AI & DTC Playbook","18 Jul 2025",{"_3001":3010,"_427":3076,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/consumer_20electronics_20trends.png?v=1752870878",[3078],"Industry Insights and Trends","Discover the 2025 consumer electronics landscape. Learn about market growth, emerging tech trends, and practical strategies to keep your brand ahead of the curve.","

Discover the 2025 consumer electronics landscape. Learn about market growth, emerging tech trends, and practical strategies to keep your brand ahead of the curve.

",{"_3001":3024,"_381":-5,"_1312":3079},{"_3001":3028,"_22":3083,"_3030":3031,"_3032":1536},"Adam Rogers",[-7,3085],{"_3001":3036,"_3037":3086,"_2416":3094,"_3056":3057},{"_3001":3039,"_3040":3087},[3088],{"_3001":3043,"_3044":3089},{"_3001":3046,"_187":3090,"_1882":3091,"_3049":3092},"gid://shopify/Metaobject/31938805816","david-broderick",{"_3001":3051,"_2416":3093},"David Broderick",[3095],{"_22":3093,"_3055":3091},"2025-07-18T20:31:58Z","industry-insights-and-trends",{"_3001":3002,"_187":3099,"_1882":3100,"_381":3101,"_3006":3074,"_3008":3102,"_3017":3105,"_136":-7,"_3020":3107,"_3021":3108,"_3022":3109,"_3026":3110,"_3033":3112,"_3058":3103,"_3059":3104,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3074,"_3064":3123,"_3066":3124},"gid://shopify/Article/558649409592","ecommerce-reports","The Top Ecommerce Reports For Your Store (2025)",{"_3001":3010,"_427":3103,"_3012":3104,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce-report_85d2b36b-117d-449c-8fc0-d72667a944b6.jpg?v=1753211399","Blue gradient background with a white circular progress chart showing 86%, beside line graphs and horizontal bar graphics",[3106],"Announcements","Finding the correct ecommerce reports and uncovering customer insights could mean the difference between slow and steady growth or skyrocketing sales.","

Finding the correct ecommerce reports and uncovering customer insights could mean the difference between slow and steady growth or skyrocketing sales.

",{"_3001":3024,"_381":-5,"_1312":-5},{"_3001":3028,"_22":3111,"_3030":3031,"_3032":1536},"Michael Keenan",[-7,3113],{"_3001":3036,"_3037":3114,"_2416":3121,"_3056":3057},{"_3001":3039,"_3040":3115},[3116],{"_3001":3043,"_3044":3117},{"_3001":3046,"_187":3118,"_1882":3119,"_3049":3120},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_3001":3051,"_2416":3111},[3122],{"_22":3111,"_3055":3119},"2025-07-18T18:19:00Z","announcements",[3126,3158,3184,3222],{"_3001":3002,"_187":3127,"_1882":3128,"_381":3129,"_3006":3074,"_3008":3130,"_3017":3133,"_136":-7,"_3020":3134,"_3021":3135,"_3022":3136,"_3026":3137,"_3033":3138,"_3058":3131,"_3059":3132,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3074,"_3064":3157,"_3066":3097},"gid://shopify/Article/558651506744","ecommerce-automotive","Automotive Ecommerce: How To Scale Your Vehicle and Parts Business Online (2025)",{"_3001":3010,"_427":3131,"_3012":3132,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/automotive_20ecommerce_973fec87-cd25-4809-a6f9-2146f701ad33.jpg?v=1752926721","A digitally rendered image featuring a sleek, dark sedan floating above an open laptop in a minimalist room",[3078],"Automotive brands can give customers a one-of-a-kind experience with deep personalization, fast customer support, and the ability to find and purchase products in a few simple steps.","

Automotive brands can give customers a one-of-a-kind experience with deep personalization, fast customer support, and the ability to find and purchase products in a few simple steps.

",{"_3001":3024,"_381":-5,"_1312":-5},{"_3001":3028,"_22":3111,"_3030":3031,"_3032":1536},[-7,3139],{"_3001":3036,"_3037":3140,"_2416":3154,"_3056":3057},{"_3001":3039,"_3040":3141},[3142,3148],{"_3001":3043,"_3044":3143},{"_3001":3046,"_187":3144,"_1882":3145,"_3049":3146},"gid://shopify/Metaobject/7757398072","ali-orr",{"_3001":3051,"_2416":3147},"Ali Orr",{"_3001":3043,"_3044":3149},{"_3001":3046,"_187":3150,"_1882":3151,"_3049":3152},"gid://shopify/Metaobject/7758053432","ben-mccluskey",{"_3001":3051,"_2416":3153},"Ben McCluskey",[3155,3156],{"_22":3147,"_3055":3145},{"_22":3153,"_3055":3151},"2025-07-18T11:00:00Z",{"_3001":3002,"_187":3159,"_1882":3160,"_381":3161,"_3006":3162,"_3008":3163,"_3017":3165,"_136":-7,"_3020":3166,"_3021":3167,"_3022":3168,"_3026":3170,"_3033":3171,"_3058":3164,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3162,"_3064":3183,"_3066":-7},"gid://shopify/Article/568813781048","successful-b2b-migration-strategy","Why a Successful B2B Migration Requires More Than Just a New Platform","17 Jul 2025",{"_3001":3010,"_427":3164,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Why_20a_20Successful_20B2B_20Migration....png?v=1752765033",[],"The frustration of a stalled or disappointing B2B migration is a familiar story for many business leaders. While it’s tempting to blame the software, it's essential to take a deeper look at the legacy processes we carry with us.","

The frustration of a stalled or disappointing B2B migration is a familiar story for many business leaders. While it’s tempting to blame the software, it's essential to take a deeper look at the legacy processes we carry with us.

",{"_3001":3024,"_381":-5,"_1312":3169},"Your B2B migration isn't just a technical project—it's a chance to rethink how you operate. Are you prepared to leave your legacy processes behind?",{"_3001":3028,"_22":3111,"_3030":3031,"_3032":1536},[-7,3172],{"_3001":3036,"_3037":3173,"_2416":3181,"_3056":3057},{"_3001":3039,"_3040":3174},[3175],{"_3001":3043,"_3044":3176},{"_3001":3046,"_187":3177,"_1882":3178,"_3049":3179},"gid://shopify/Metaobject/31947718712","hayward-peirce",{"_3001":3051,"_2416":3180},"Hayward Peirce",[3182],{"_22":3180,"_3055":3178},"2025-07-17T15:09:24Z",{"_3001":3002,"_187":3185,"_1882":3186,"_381":3187,"_3006":3188,"_3008":3189,"_3017":3194,"_136":-7,"_3020":3196,"_3021":3197,"_3022":3198,"_3026":3199,"_3033":3201,"_3058":3190,"_3059":3191,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3188,"_3064":3220,"_3066":3221},"gid://shopify/Article/558647246904","black-friday-cyber-monday-email-segments","Black Friday Customer Segmentation: 13 Strategies & Examples (2025)","11 Jul 2025",{"_3001":3010,"_427":3190,"_3012":3191,"_3013":3192,"_3015":3193},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/5qifCVhFKmjPGjdRHf8VFr_ce3c027f-5c5a-4bca-8d8c-9441c0f27629.jpg?v=1752760460","ShopifyPlus Blog Black Friday Consumer Segmentation",3840,2160,[3195],"Growth strategies","Want to become your customers’ go-to brand this Black Friday, Cyber Monday weekend? Consumer segmentation is the way to go. Use these segments for maximum ROI.","

Want to become your customers’ go-to brand this Black Friday, Cyber Monday weekend? Consumer segmentation is the way to go. Use these segments for maximum ROI.

",{"_3001":3024,"_381":-5,"_1312":-5},{"_3001":3028,"_22":3200,"_3030":3031,"_3032":1536},"Volodymyr Pavlivskyi",[-7,3202],{"_3001":3036,"_3037":3203,"_2416":3217,"_3056":3057},{"_3001":3039,"_3040":3204},[3205,3211],{"_3001":3043,"_3044":3206},{"_3001":3046,"_187":3207,"_1882":3208,"_3049":3209},"gid://shopify/Metaobject/7756415032","marijana-kay",{"_3001":3051,"_2416":3210},"Marijana Kay",{"_3001":3043,"_3044":3212},{"_3001":3046,"_187":3213,"_1882":3214,"_3049":3215},"gid://shopify/Metaobject/7756283960","elise-dopson",{"_3001":3051,"_2416":3216},"Elise Dopson",[3218,3219],{"_22":3210,"_3055":3208},{"_22":3216,"_3055":3214},"2025-07-11T03:30:00Z","tips-and-strategies",{"_3001":3002,"_187":3223,"_1882":3224,"_381":3225,"_3006":3226,"_3008":3227,"_3017":3230,"_136":-7,"_3020":3231,"_3021":3232,"_3022":3233,"_3026":3234,"_3033":3235,"_3058":3228,"_3059":3229,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3226,"_3064":3247,"_3066":-7},"gid://shopify/Article/568808276024","user-friendly-b2b-ecommerce-beyond-one-click","Beyond One-Click: Understanding What \"User Friendly\" Truly Means in B2B Ecommerce","7 Jul 2025",{"_3001":3010,"_427":3228,"_3012":3229,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Beyond_One-Click_f3869662-d45c-4bc2-9da0-80a39f07e014.jpg?v=1751987858","an image of cursors on a computer screen",[],"Discover what \"user-friendly\" really means in B2B ecommerce. Learn how to balance simplicity with necessary complexity to meet modern B2B buyer expectations.","

Discover what \"user-friendly\" really means in B2B ecommerce. Learn how to balance simplicity with necessary complexity to meet modern B2B buyer expectations.

",{"_3001":3024,"_381":-5,"_1312":3231},{"_3001":3028,"_22":3111,"_3030":3031,"_3032":1536},[-7,3236],{"_3001":3036,"_3037":3237,"_2416":3245,"_3056":3057},{"_3001":3039,"_3040":3238},[3239],{"_3001":3043,"_3044":3240},{"_3001":3046,"_187":3241,"_1882":3242,"_3049":3243},"gid://shopify/Metaobject/31912558648","jordan-murphy",{"_3001":3051,"_2416":3244},"Jordan Murphy",[3246],{"_22":3244,"_3055":3242},"2025-07-07T17:05:32Z","category1Articles",[3250,3277,3304],{"_3001":3002,"_187":3251,"_1882":3252,"_381":3253,"_3006":3254,"_3008":3255,"_3017":3257,"_136":-7,"_3020":3259,"_3021":3260,"_3022":3261,"_3026":3262,"_3033":3263,"_3058":3256,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3254,"_3064":3275,"_3066":3276},"gid://shopify/Article/568803688504","enterprise-exodus","The Enterprise Exodus: 4 Key Reasons Why Brands Are Moving to Shopify","20 Jun 2025",{"_3001":3010,"_427":3256,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_Enterprise_Exodus__4_Key_Reasons_Why_Brands_Are_Moving_to_Shopify_eb02b646-feb4-4a25-ac5d-95547f32b94a.jpg?v=1750693186",[3258],"Enterprise ecommerce","Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.","

Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.

",{"_3001":3024,"_381":3253,"_1312":3259},{"_3001":3028,"_22":3083,"_3030":3031,"_3032":1536},[-7,3264],{"_3001":3036,"_3037":3265,"_2416":3273,"_3056":3057},{"_3001":3039,"_3040":3266},[3267],{"_3001":3043,"_3044":3268},{"_3001":3046,"_187":3269,"_1882":3270,"_3049":3271},"gid://shopify/Metaobject/31082971192","brock-everett",{"_3001":3051,"_2416":3272},"Brock Everett",[3274],{"_22":3272,"_3055":3270},"2025-06-20T17:32:52Z","enterprise-ecommerce",{"_3001":3002,"_187":3278,"_1882":3279,"_381":3280,"_3006":3281,"_3008":3282,"_3017":3284,"_136":-7,"_3020":994,"_3021":994,"_3022":3286,"_3026":3288,"_3033":3290,"_3058":3283,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3281,"_3064":3302,"_3066":3303},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","21 Apr 2025",{"_3001":3010,"_427":3283,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[3285,3258],"Ecommerce Operations Logistics",{"_3001":3024,"_381":-5,"_1312":3287},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_3001":3028,"_22":3289,"_3030":3031,"_3032":1536},"Richard Moy",[-7,3291],{"_3001":3036,"_3037":3292,"_2416":3300,"_3056":3057},{"_3001":3039,"_3040":3293},[3294],{"_3001":3043,"_3044":3295},{"_3001":3046,"_187":3296,"_1882":3297,"_3049":3298},"gid://shopify/Metaobject/31388696632","nick-horton",{"_3001":3051,"_2416":3299},"Nick Horton",[3301],{"_22":3299,"_3055":3297},"2025-04-21T14:57:59Z","ecommerce-operations-logistics",{"_3001":3002,"_187":3305,"_1882":3306,"_381":3307,"_3006":3308,"_3008":3309,"_3017":3312,"_136":-7,"_3020":3313,"_3021":3314,"_3022":3315,"_3026":3316,"_3033":3318,"_3058":3310,"_3059":3311,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3308,"_3064":3330,"_3066":3276},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","13 Mar 2025",{"_3001":3010,"_427":3310,"_3012":3311,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[3258],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_3001":3024,"_381":-5,"_1312":-5},{"_3001":3028,"_22":3317,"_3030":3031,"_3032":1536},"Ross Pounds",[-7,3319],{"_3001":3036,"_3037":3320,"_2416":3328,"_3056":3057},{"_3001":3039,"_3040":3321},[3322],{"_3001":3043,"_3044":3323},{"_3001":3046,"_187":3324,"_1882":3325,"_3049":3326},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_3001":3051,"_2416":3327},"Peyman Naeini",[3329],{"_22":3327,"_3055":3325},"2025-03-13T18:14:00Z","category2Articles",[3333,3358,3377,3397],{"_3001":3002,"_187":3334,"_1882":3335,"_381":3336,"_3006":3337,"_3008":3338,"_3017":3340,"_136":-7,"_3020":3341,"_3021":3342,"_3022":3343,"_3026":3344,"_3033":3345,"_3058":3339,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3337,"_3064":3357,"_3066":3276},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","16 Mar 2025",{"_3001":3010,"_427":3339,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[3258],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_3001":3024,"_381":3336,"_1312":3341},{"_3001":3028,"_22":3083,"_3030":3031,"_3032":1536},[-7,3346],{"_3001":3036,"_3037":3347,"_2416":3355,"_3056":3057},{"_3001":3039,"_3040":3348},[3349],{"_3001":3043,"_3044":3350},{"_3001":3046,"_187":3351,"_1882":3352,"_3049":3353},"gid://shopify/Metaobject/30284415032","nick-moore",{"_3001":3051,"_2416":3354},"Nick Moore",[3356],{"_22":3354,"_3055":3352},"2025-03-16T15:18:58Z",{"_3001":3002,"_187":3359,"_1882":3360,"_381":3361,"_3006":3362,"_3008":3363,"_3017":3366,"_136":-7,"_3020":3368,"_3021":3369,"_3022":3370,"_3026":3371,"_3033":3373,"_3058":3364,"_3059":3365,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3362,"_3064":3375,"_3066":3376},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","12 Mar 2025",{"_3001":3010,"_427":3364,"_3012":3365,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[2290,3367,3258,3019],"Customer Experience","Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_3001":3024,"_381":-5,"_1312":3368},{"_3001":3028,"_22":3372,"_3030":3031,"_3032":1536},"Esther Vogelfänger",[-7,3374],{"_2416":-7},"2025-03-12T09:39:02Z","case-study",{"_3001":3002,"_187":3378,"_1882":3379,"_381":3380,"_3006":3381,"_3008":3382,"_3017":3384,"_136":-7,"_3020":3388,"_3021":3389,"_3022":3390,"_3026":3392,"_3033":3393,"_3058":3383,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3381,"_3064":3395,"_3066":3396},"gid://shopify/Article/558797553720","change-roundtable","Boden and World of Books Share their Top 3 Digital Transformation Tips","26 Feb 2025",{"_3001":3010,"_427":3383,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/resized_image.png?v=1740578609",[3385,2290,3258,3386,3387,3195,3019],"Business Management and Leadership","In Conversation","Migrations","Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.","

Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.

",{"_3001":3024,"_381":-5,"_1312":3391},"Companies Boden and World of Books reveal best practices on navigating enterprise tech stack transformation in a roundtable conversation about change with Shopify.",{"_3001":3028,"_22":3372,"_3030":3031,"_3032":1536},[-7,3394],{"_2416":-7},"2025-02-26T14:00:51Z","business-management-leadership",{"_3001":3002,"_187":3398,"_1882":3399,"_381":3400,"_3006":3401,"_3008":3402,"_3017":3404,"_136":-7,"_3020":994,"_3021":994,"_3022":3405,"_3026":3407,"_3033":3408,"_3058":3403,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3401,"_3064":3427,"_3066":3276},"gid://shopify/Article/558793392184","shopify-algolia-composable-architecture","Deliver Fast, Relevant, and Personalized Search With Shopify’s Composable Architecture and Algolia","21 Feb 2025",{"_3001":3010,"_427":3403,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/algolia_expressing_enterprise_architecture_1_20637675-b1d5-44cd-89da-bb769b7e8ef0.jpg?v=1740415646",[3258],{"_3001":3024,"_381":-5,"_1312":3406},"See how Shopify's composable architecture allows enterprises to use Algolia’s end-to-end AI search-and-discovery platform to create powerful and compelling search experiences.",{"_3001":3028,"_22":3289,"_3030":3031,"_3032":1536},[-7,3409],{"_3001":3036,"_3037":3410,"_2416":3424,"_3056":3057},{"_3001":3039,"_3040":3411},[3412,3418],{"_3001":3043,"_3044":3413},{"_3001":3046,"_187":3414,"_1882":3415,"_3049":3416},"gid://shopify/Metaobject/31026085944","clement-daigremont",{"_3001":3051,"_2416":3417},"Clément Daigremont",{"_3001":3043,"_3044":3419},{"_3001":3046,"_187":3420,"_1882":3421,"_3049":3422},"gid://shopify/Metaobject/31026118712","sandra-katz",{"_3001":3051,"_2416":3423},"Sandra Katz",[3425,3426],{"_22":3417,"_3055":3415},{"_22":3423,"_3055":3421},"2025-02-21T15:09:05Z","b2bSection",[3430,3455,3482,3508],{"_3001":3002,"_187":3431,"_1882":3432,"_381":3433,"_3006":3226,"_3008":3434,"_3017":3436,"_136":-7,"_3020":3437,"_3021":3438,"_3022":3439,"_3026":3440,"_3033":3441,"_3058":3435,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3226,"_3064":3453,"_3066":3454},"gid://shopify/Article/568811192376","b2b-ecommerce-companies","10 B2B Success Stories to Inspire Your Own Ecommerce Brand",{"_3001":3010,"_427":3435,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_20brands_d5b63b9f-4a56-4c9d-a5c9-7c921c54581a.jpg?v=1751897774",[2932],"Whether it’s unifying B2B with DTC or turbo-charging site speed, these innovators have new ideas to get ahead.","

Whether it’s unifying B2B with DTC or turbo-charging site speed, these innovators have new ideas to get ahead.

",{"_3001":3024,"_381":-5,"_1312":3437},{"_3001":3028,"_22":3083,"_3030":3031,"_3032":1536},[-7,3442],{"_3001":3036,"_3037":3443,"_2416":3451,"_3056":3057},{"_3001":3039,"_3040":3444},[3445],{"_3001":3043,"_3044":3446},{"_3001":3046,"_187":3447,"_1882":3448,"_3049":3449},"gid://shopify/Metaobject/7758118968","chris-payne",{"_3001":3051,"_2416":3450},"Chris Payne",[3452],{"_22":3450,"_3055":3448},"2025-07-07T14:13:52Z","b2b-ecommerce",{"_3001":3002,"_187":3456,"_1882":3457,"_381":3458,"_3006":3459,"_3008":3460,"_3017":3463,"_136":-7,"_3020":3464,"_3021":3465,"_3022":3466,"_3026":3468,"_3033":3469,"_3058":3461,"_3059":3462,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3459,"_3064":3481,"_3066":3454},"gid://shopify/Article/568799690808","become-a-liquor-distributor","The Benefits of Modern Alcohol Distribution: A Guide for Established Wholesalers","11 Jun 2025",{"_3001":3010,"_427":3461,"_3012":3462,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/how_20to_20become_20a_20liquor_20distributor_d54b5e97-07d5-4af6-bb34-3fcc6556ffda.png?v=1750065235","liquor bottles on blue background representing liquor distributors",[2932],"Modernize alcohol distribution with ecommerce. Explore trends, challenges, and how Shopify helps streamline operations and boost growth.","

Modernize alcohol distribution with ecommerce. Explore trends, challenges, and how Shopify helps streamline operations and boost growth.

",{"_3001":3024,"_381":3458,"_1312":3467},"Modernize alcohol distribution with ecommerce. Explore trends, challenges, and how Shopify helps streamline operations and boost growth. ",{"_3001":3028,"_22":3111,"_3030":3031,"_3032":1536},[-7,3470],{"_3001":3036,"_3037":3471,"_2416":3479,"_3056":3057},{"_3001":3039,"_3040":3472},[3473],{"_3001":3043,"_3044":3474},{"_3001":3046,"_187":3475,"_1882":3476,"_3049":3477},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_3001":3051,"_2416":3478},"Mandie Sellars",[3480],{"_22":3478,"_3055":3476},"2025-06-11T23:48:02Z",{"_3001":3002,"_187":3483,"_1882":3484,"_381":3485,"_3006":3486,"_3008":3487,"_3017":3490,"_136":-7,"_3020":3491,"_3021":3492,"_3022":3493,"_3026":3494,"_3033":3495,"_3058":3488,"_3059":3489,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3486,"_3064":3507,"_3066":3454},"gid://shopify/Article/558834286648","the-uncomfortable-realities-of-b2b-commerce","The Uncomfortable Realities of B2B Commerce in 2025","9 May 2025",{"_3001":3010,"_427":3488,"_3012":3489,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_uncomfortable_realities_of_B2B_commerce_in_2025_d090e78e-91c6-4677-953d-50f738d569aa.jpg?v=1747244598","A series of six icons on green circles: location pin, shopping basket, package, user silhouette, credit card, and globe.",[2932],"As technology has advanced, so too have the expectations of B2B buyers. Here's how the standard interaction between a B2B buyer and seller is evolving in 2025.","

As technology has advanced, so too have the expectations of B2B buyers. Here's how the standard interaction between a B2B buyer and seller is evolving in 2025.

",{"_3001":3024,"_381":-5,"_1312":3491},{"_3001":3028,"_22":3289,"_3030":3031,"_3032":1536},[-7,3496],{"_3001":3036,"_3037":3497,"_2416":3505,"_3056":3057},{"_3001":3039,"_3040":3498},[3499],{"_3001":3043,"_3044":3500},{"_3001":3046,"_187":3501,"_1882":3502,"_3049":3503},"gid://shopify/Metaobject/31487819832","brandon-gracey",{"_3001":3051,"_2416":3504},"Brandon Gracey",[3506],{"_22":3504,"_3055":3502},"2025-05-09T13:09:54Z",{"_3001":3002,"_187":3509,"_1882":3510,"_381":3511,"_3006":3512,"_3008":3513,"_3017":3515,"_136":-7,"_3020":3516,"_3021":3517,"_3022":3518,"_3026":3521,"_3033":3522,"_3058":3514,"_3059":-5,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3512,"_3064":3529,"_3066":3454},"gid://shopify/Article/558833827896","wine-distribution","How Major Retailers Can Modernize Wine Distribution by Embracing Ecommerce","5 May 2025",{"_3001":3010,"_427":3514,"_3012":-5,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/how_20to_20become_20a_20wine_20distributor_f784f358-cd13-48e3-b037-d685bd6df9b7.jpg?v=1746470340",[2932],"Discover how wine distributors can navigate regulations while embracing DTC channels and ecommerce.","

Discover how wine distributors can navigate regulations while embracing DTC channels and ecommerce.

",{"_3001":3024,"_381":3519,"_1312":3520},"How Major Retailers Can Modernize Wine Distribution","Discover how wine distributors can navigate regulations while embracing DTC channels and ecommerce. ",{"_3001":3028,"_22":3083,"_3030":3031,"_3032":1536},[-7,3523],{"_3001":3036,"_3037":3524,"_2416":3527,"_3056":3057},{"_3001":3039,"_3040":3525},[3526],{"_3001":3043,"_3044":3474},[3528],{"_22":3478,"_3055":3476},"2025-05-05T18:30:16Z","miniCategory2Articles",[3532,3539,3545],{"_187":1347,"_381":3533,"_3534":3535,"_3017":3536,"_3066":3538},"Total Cost of Ownership Calculator + Report","path","https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3537],"TCO","tco",{"_187":3540,"_381":3541,"_3534":3542,"_3017":3543,"_3066":3544},2,"The Guide to Headless Commerce","https://www.shopify.com/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2105],"/enterprise/resources-center",{"_187":1349,"_381":3546,"_3534":3547,"_3017":3548,"_3066":3544},"The Guide to Optimizing Site Performance","https://www.shopify.com/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2105],"featuredCategory3Articles",[3551,3557,3562,3567],{"_187":2558,"_381":3552,"_3534":3553,"_3017":3554,"_3066":3555,"_3058":3556},"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://www.shopify.com/case-studies/everlane",[2290],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_187":1477,"_381":3558,"_3534":3559,"_3017":3560,"_3066":3555,"_3058":3561},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://www.shopify.com/case-studies/dollar-shave-club",[2290],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_187":1399,"_381":3563,"_3534":3564,"_3017":3565,"_3066":3555,"_3058":3566},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://www.shopify.com/case-studies/4ocean",[2290],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_187":3568,"_381":3569,"_3534":3570,"_3017":3571,"_3066":3555,"_3058":3572},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://www.shopify.com/case-studies/decor-steals",[2290],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[3575,3579,3583,3588,3592,3597],{"_187":2560,"_381":3576,"_3534":3577,"_3017":3578,"_3066":3555},"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://www.shopify.com/case-studies/lulu-and-georgia",[2290],{"_187":1420,"_381":3580,"_3534":3581,"_3017":3582,"_3066":3555},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://www.shopify.com/case-studies/lull",[2290],{"_187":3584,"_381":3585,"_3534":3586,"_3017":3587,"_3066":3555},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://www.shopify.com/case-studies/ruggable",[2290],{"_187":1438,"_381":3589,"_3534":3590,"_3017":3591,"_3066":3555},"From launch to viral success: Our Place’s Shopify growth story","https://www.shopify.com/case-studies/our-place",[2290],{"_187":3593,"_381":3594,"_3534":3595,"_3017":3596,"_3066":3555},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://www.shopify.com/case-studies/arhaus",[2290],{"_187":2608,"_381":3598,"_3534":3599,"_3017":3600,"_3066":3555},"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://www.shopify.com/case-studies/bombas",[2290],"mostReadArticles",[3603,3631,3659,3685],{"_3001":3002,"_187":3604,"_1882":3605,"_381":3606,"_3006":3607,"_3008":3608,"_3017":3611,"_136":-7,"_3020":3612,"_3021":3613,"_3022":3614,"_3026":3615,"_3033":3616,"_3058":3609,"_3059":3610,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3607,"_3064":3630,"_3066":3097},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","27 Jan 2025",{"_3001":3010,"_427":3609,"_3012":3610,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[3078],"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_3001":3024,"_381":-5,"_1312":3612},{"_3001":3028,"_22":3200,"_3030":3031,"_3032":1536},[-7,3617],{"_3001":3036,"_3037":3618,"_2416":3627,"_3056":3057},{"_3001":3039,"_3040":3619},[3620,3626],{"_3001":3043,"_3044":3621},{"_3001":3046,"_187":3622,"_1882":3623,"_3049":3624},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_3001":3051,"_2416":3625},"Leah Levine Kaminsky",{"_3001":3043,"_3044":3117},[3628,3629],{"_22":3625,"_3055":3623},{"_22":3111,"_3055":3119},"2025-01-27T06:00:00Z",{"_3001":3002,"_187":3632,"_1882":3633,"_381":3634,"_3006":3635,"_3008":3636,"_3017":3639,"_136":-7,"_3020":3640,"_3021":3641,"_3022":3642,"_3026":3643,"_3033":3644,"_3058":3637,"_3059":3638,"_3060":-7,"_3061":-7,"_3062":-7,"_3063":3635,"_3064":3658,"_3066":3303},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","17 Sept 2024",{"_3001":3010,"_427":3637,"_3012":3638,"_3013":3014,"_3015":3016},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL_f74d39db-51b2-4c09-b32c-adb933739bfd.png?v=1748945012","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[3285],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

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Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

",{"_3001":3024,"_381":-5,"_1312":-5},{"_3001":3028,"_22":3200,"_3030":3031,"_3032":1536},[-7,3699],{"_3001":3036,"_3037":3700,"_2416":3703,"_3056":3057},{"_3001":3039,"_3040":3701},[3702],{"_3001":3043,"_3044":3206},[3704],{"_22":3210,"_3055":3208},"2025-02-15T19:16:00Z","subNavTopics",[3708,3710,3714,3718,3721,3725,3728],{"_381":3258,"_1312":3709,"_1882":3276,"_106":1057},"Strategies for managing high volume transactions, integrating complex supply chains, and customizing global storefronts for enterprise-level sales.",{"_381":3711,"_1312":3712,"_1882":3538,"_106":3713},"Total cost of ownership (TCO)","Understand the return on investment for various ecommerce strategies and technologies, helping you make informed decisions about where to allocate resources.","globe",{"_381":3387,"_1312":3715,"_1882":3716,"_106":3717},"Guiding you through the technical and strategic processes involved in moving your store from one ecommerce platform to another.","migrations","trend",{"_381":2932,"_1312":3719,"_1882":3454,"_106":3720},"Offer personalized experiences that cater specifically to business clients, such as custom pricing, bulk ordering, and exclusive product lines.","cycle",{"_381":1899,"_1312":3722,"_1882":3723,"_106":3724},"Learn how to integrate sophisticated backend systems with flexible frontend designs to create a fluid, responsive online shopping experience in a headless commerce setup.","headless-commerce","laptop",{"_381":3106,"_1312":3726,"_1882":3124,"_106":3727},"Stay informed with the latest updates, upgrades, and new features from Shopify, a leading ecommerce platform.","channels",{"_381":3019,"_1312":3729,"_1882":3067},"Create seamless shopping experiences for customers worldwide. Delve into how businesses can integrate omnichannel strategies, retail and POS, and multi-channel retailing facets to streamline operations, enhance customer engagement, and expand their global reach.","settings",{"_3732":3733,"_3737":3738,"_3740":3741,"_3745":3746},"threePane",{"_1146":3258,"_3734":3735,"_3736":994},"subHeading","Guides & Resources","leftSubHeading","twoPane",{"_1146":904,"_427":3739},"http://shopify.com/case-studies","category4",{"_1146":3742,"_427":3743,"_3744":3742},"Recommended","/enterprise/blog/topics","preferredBlogCardTag","images",{"_3747":3748},"summerEditionsPromotionBlogs",{"_3008":3749,"_52":3751,"_3752":3753},{"_427":3750},"https://cdn.shopify.com/b/shopify-brochure2-assets/19a0b6747889f79fc0d30eb827d9ba33.webp","/editions/summer2025?itcat=enterprise&itterm=enterprise-blog-banner-25q2_weucmpacaam","alt","Summer Editions Promotion","actionData"]