Shop app

Reach and retain more customers

Connect with 100M+ engaged shoppers and instantly grow your brand presence

Manage Shop

Phone screen with the Shop app primary feed, one phone screen featuring best sellers, the other screen featuring Matte Lipstick from Fern Beauty.

Over 100,000,000 shoppers are waiting

Shop, track, explore, repeat–add the app that shoppers love
View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.

Increase customer lifetime value with the Shop channel

  • Enable features for a better cart-to-home experience
  • Customize your store and inventory on the Shop app
  • Create marketing automations and track your performance
  • Engage directly with your customers
View of general dashboard for merchants on Shop, featuring color picker customization and sales line chart.
Image of sales dashboard modules including sales metrics, reviews and impressions.

Shop app has been a keystone in helping our brand Curves at Home. It's allowed us to keep our customers up to date with new releases, interact with customers, and support our brand recognition as we grow. Huge thank you to Shop for helping us succeed.

Zach Aburaneh,

Curves at Home



Stay connected with the Shop ecosystem

Shop supports your customers and your growth at every point of the shopping journey.

Your customers’ journey with Shop starts with Shop Pay’s accelerated checkout. Next, customers can tap the Track with Shop button from your order confirmation page. When they do, they're redirected to download the Shop app. Customers with the Shop app can receive real-time order tracking updates about eight times between check out and delivery. Every tracking update creates a potential shoppable moment with your brand in the app because Shop shares trending items, deals, and new arrivals from your store. Once an order ships, you can choose to notify customers of a post-purchase offer to incentivise their next purchase. And the Shop Pay checkout cycle begins again, creating an ongoing loop of product awareness from your store. Showing all the in-app touchpoints where Shop helps merchants make more sales from Shop Pay's accelerated check out to post-purchase offer automations.

01— Acquisition

Find your best customers, easily

Shop helps you connect with a growing network of highly-engaged, verified Shop users to drive growth and create more opportunities for conversion.

Phone screen of app on sign in with Shop screen. Screen displays an auto-filled email above “Continue” button.
  • Identify buyers early in the funnel and optimize for more checkout ready purchases.

  • Shopify Plus exclusive: Shop Cash campaigns make it easier to convert new customers with a pay-per-acquisition strategy. Your store to grow by targeting relevant buyers with exclusive offers in the Shop app. Learn more

02— Shop Pay

Convert in more places, more efficiently

Give shoppers the flexibility to buy everywhere. Online, on social, or in store, Shop Pay offers the highest converting mobile checkout on the planet.

Learn more about Shop Pay
Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.
  • Shop Installments provide customers with more flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Allow customers to maximize their budgets and increase your average order value up to 50%.

  • The Shop Promise helps customers check out confidently by automatically displaying Shopify-predicted delivery dates across your product pages and checkout. Add the Shop Promise badge to your store and increase conversions by up to 25%. Learn more

03— Real-time tracking

Build trust, seamlessly

Provide pinpoint tracking updates for your customers in Shop. Build confidence and trust on a surface where shoppers will keep exploring and supporting your store.

Shop app screen showing a customers’ delivery being tracked on the live map and confetti to denote a successful arrival.
  • Give customers the answers they want in real time and on-demand. Shop sends ~4 push notifications per order and lets customers view their deliveries on a live map.

  • Notifications bring customers back into the app for recommendations from your store. That's why customers who track with Shop are 11% more likely to repurchase within 30 days of their last purchase.

  • Shop is a turnkey mobile app designed to give stores of all sizes the tools to build a native mobile presence with a pre-existing audience and to re-engage at scale.

04— Shoppable moments

Drive repeat sales, sooner

Greet your customers with shoppable moments, then keep the conversation going with personalized recommendations, messages, and notifications.

Primary feed of the Shop app displaying product recommendations based on previous purchases, also showing notification banner alerting a customer that a product they like is back in stock.
  • When shoppers follow your store, they stay in-the-know on new arrivals, deals, back-in-stock, and store updates. Stores of all sizes can also enrich their shopping experiences by offering shoppable brand content, live shopping, buyer reviews, and more.

  • Shop recommends your products throughout the app experience. Whether someone is searching, shopping, purchasing, or anything in between, your products can be featured to relevant customers.

  • Make the most of the 30-day period when customers are more likely to repurchase. Automatically share an offer on your customers’ next purchase—the moment their current order ships.

05— Discovery

Get discovered, effortlessly

Tap into Shop's network of 100M+ highly engaged shoppers. Through personalized recommendations, search, and more, your store–no matter the size–can shine on Shop

The Shop app screen showing the search bar as well as brands being showcased in Featured Collections.
  • Be featured on Shop’s curated collections and get discovered by community-focused shoppers who share your values.

  • Grow your audience through search functionality that introduces and connects your brand with interested shoppers. Through cohesive search, filtering, and product recommendations, shoppers will find the store that resonates with their preferences and habits.

  • Grow your brand presence on the app and give buyers more opportunities to engage with your products and mission. Turn your shoppers into loyal customers by offering additional context, integrating branded shopping experiences, showcasing reviews, and more.

Create your integrated mobile shopping experience

Showing the Shop app design icons featuring text change, image upload, and and share.

Shop resources

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Help center

Learn more about Shop Pay’s accelerated checkout.

Visit the help center 
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Get the support you need when you need it most.

Contact support 
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Discover how Shop Pay drives more conversions.

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