Bring the magic of the screen to online merch
Selling merchandise online is the new must-have growth strategy for media brands—and what your most loyal fans crave. Get started today with this guide.
Online merch is your ticket to more sales
Explore the future of media and entertainment
Online selling opened a new chapter for the media and entertainment industry. Discover how brands are using ecommerce as a new marketing channel with insights from industry experts.
Understand why ecommerce is key to growth
Consumers are looking for original merch that shows their unique interest in movies and television. Learn how selling merch online can grow your loyal fanbase with the media merchandising flywheel.
See how brands are already embracing ecommerce
From selling globally to speed to market, media brands are reaping the rewards of selling online. Explore how media brand, ViacomCBS, is using ecommerce with an in-depth case study.
Thought all the money was in movies and TV? Think again.
With the right marketing, content, and merchandise alignment, product becomes more than marketing—it drives profit towards the entire program.p.10, Media and Entertainment Playbook