Fashion ecommerce platform

Premium shopping experiences at a fraction of the cost

From immersive retail to stunning digital design, showcase your brand on the only cost-effective platform for scale.

Victoria Beckham
Lounge Underwear

The world’s leading fashion and apparel brands trust Shopify Plus with their business

Mobile conversion

Faster checkout, smoother sales

Optimise for speed and conversion with Shopify Checkout’s fully customisable, mobile-first design. Couple that with Shop Pay for a checkout experience that’s 60% faster, resulting in up to 18% higher conversion rates.

Global commerce

Local experiences, global scale

Customers everywhere want local shopping experiences, tailored just for them. Sell in multiple currencies and languages with one login. And personalise your checkout with custom discounts, offers, and shipping rates.

Get the latest fashion industry report 

Speed and power

Shine on your most important days

Process thousands of transactions every minute without worrying about your website. Backed by the leading platform for high-traffic campaigns, you have the confidence to experiment in new markets, test new products, and grow your audience.

We don't focus on operations and runtime issues anymore. We just focus on delivering value to the business. We have accelerated our roadmap so much already just by going live on Shopify Plus.

Simon Hamblin — Chief Technology Officer, Missoma

Omnichannel and social

Sell where your customers shop

Take your brand beyond the walls of a retail location with up to 20 online social channels and integrations across 175 countries. And choose from 10000+ apps or partners to make the most of influencers, user-generated content, and reviews.

Find out how LeSportsac boosted orders 37% through unified multi-channel ecommerce 

AR, 3D, and video

Engage the senses anywhere

Craft seamless experiences with a customisable front end that showcases your style. Tell your brand story with online lookbooks, true-to-life videos, and interactive content.

  • Replicate retail experiences online with augmented reality, video, and 3D on product pages
  • Fully customise your checkout, including personalised discounts and shipping rates
  • Power your pop-up shops, product drops, and live events with Shopify Point of Sale and retail hardware solutions
Find out how 3D made Rebecca Minkoff customers 30% more likely to buy 


Streamline your hand-stitched campaigns

Campaigns and sales don’t have to mean late nights. Shopify Plus gives you exclusive access to Launchpad, the first scheduling tool to automate demand-generating campaigns at scale.

  • Create invite-only and limited-release product collections
  • Release selected styles on multiple sales channels simultaneously
  • Schedule content changes and theme updates while monitoring your analytics in real time

Shopify Plus has been able to scale and grow with us — we haven’t outgrown it like other platforms we’ve used.

Daniel Marsden — Founder and CEO, Lounge

Lower total cost of ownership

Do more for less

Slash unnecessary costs from your budget forever. With Shopify Plus, you can make changes fast with a small, nimble team for less time and money.

Learn more about migrating to Shopify Plus 

Say goodbye to…

  • Ongoing hosting and infrastructure costs
  • Last-minute performance and load testing
  • Security patches, point releases, and upgrades
  • Outsourcing simple changes you can do yourself

Change your industry product by product

Find out how Shopify Plus can help you change the future of retail, no matter what you sell.

You know fashion and apparel. We know tech.