Shopify has proven to be an e-commerce platform for actual business owners, not designers or developers. Our previous e-commerce was difficult to customize and difficult to navigate and update. Where we were saving a little money on the month to month payment, we were paying with our time and sales. With Shopify, our site is the best it's ever looked (without hiring an expensive designer), and we are finally selling our products online, which our fans have been begging for year after year!

I just found out about Shopify last week and have spent some time with it. It looks like they offer everything under one roof with apps that could give us similar functionality at a fraction of the cost of what I'm spending now.

Developing custom eCommerce solutions can often be a long and expensive process. For a small percentage-based fee, Shopify instantly provides everything needed for a basic web shop including hosting. It's a joy to use, easy to set up and the administration interface beautifully designed.