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Top Online Shopping Categories in the US

Chart showing the Top Online Shopping Categories worldwide

The latest figures on the top online shopping categories rank fashion as the most popular category of all internet purchases. Of the total ecommerce expenditure worldwide in 2022, consumers are forecast to spend $990 billion on fashion.

That’s around 23.4 percent of the expected ecommerce revenue worldwide in 2022, which stands at $4.23 trillion. Simply put, nearly one in every four dollars spent by consumers online this year is on products in the fashion category.

That represents a significant portion of global ecommerce sales and an 11 percent year-over-year increase in online fashion purchases. However, it’s a relatively slow growth rate compared to the 16.8 percent increase from 2020 to 2021 and the 22.1 percent increase from 2019 to 2020. 

The second-most popular online shopping category is electronics. $970 billion is expected to be spent on electronic products this year. Together with fashion, expenditure in these two ecommerce categories is forecast to hit nearly $2 trillion in 2022. 

Third on the list of the top shopping categories in 2022 is toys, hobby, and DIY, with expected sales at $680 billion. Even furniture is proving to be trending products to sell online. $500 billion is forecast to be spent on them online this year.

With expected revenues of $420 billion, the beauty, health, personal, and household care category ranks fifth on the list of top shopping categories online. 

Top Online Shopping Categories in the US

Chart showing the Top Online Shopping Categories in the US in 2022

Focusing on the top ecommerce categories in the US, toys, hobby, and DIY ranks first. US consumers are expected to spend $216.5 billion on these products this year, which makes up 22 percent of the expected total ecommerce revenue in the US in 2022. 

This marks one of the slowest growth rates for this ecommerce category. At 13.2 percent, the 2022 year-over-year growth rate is significantly lower than the 31 percent growth rate in 2021 and the 39.8 percent growth rate in 2020. 

Expenditure on products in the toys, hobby, and DIY category in the US is set to continue rising. Total revenue from these products is forecast at $245.4 billion in 2023 and $278.4 billion in 2024.

Fashion ranks second on the list of the top online shopping categories among US shoppers. Revenue from this category in 2022 is expected to reach $207.7 billion. This is followed by furniture at $149.5 billion.

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Shopping categories FAQ

What are the most popular shopping categories in the United States?

  1. Toys, hobby, and DIY ($216.5 billion)
  2. Fashion ($207.7 billion)
  3. Furniture ($149.5 billion)
  4. Electronics ($147.1 billion)
  5. Beauty, health, personal, and household care ($99.71 billion)

What are the most popular shopping categories worldwide?

  1. Fashion ($990 billion)
  2. Electronics ($970 billion)
  3. Toys, hobby, and DIY ($680 billion)
  4. Furniture ($500 billion)
  5. Beauty, health, personal, and household care ($420 billion)

What is the top-selling online retail category?

Currently, fashion is ranked as the top-selling online retail category worldwide. In 2022, consumers are forecasted to spend $990 billion on fashion products.

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