Shop Campaigns

Pay for customers,
not clicks

Get more customers from ads on top channels, powered by Shop. Only pay when they buy.

Run ads the easy way

Set your budget and pricing for audience segments, then let it run. No separate ad accounts needed.
A simplified Shopify admin view showing costs set for different customer segments, with a user selecting a time range for the lapsed customer segment.

Target your best buyers

Set custom pricing for new and returning buyers. Build relationships over time with full access to customer data.
A simplified Shopify admin view of the advertising tab, showing logos for channels like Google, Meta, ChatGPT, and Pinterest.

Extend your reach across 10+ channels

Advertise with Shop on top channels like Meta, Google, ChatGPT, and Pinterest, without using marketing pixels or new dashboards.
A fictional handbag brand's Shop store displaying a promotional discount, overlapped with a Shop app screen promoting offers from top brands.

Access exclusive audiences on Shop

Maximize your exposure with hundreds of millions of customers who use the Shop app and Shop Pay to discover and buy.
Admin metrics showing sales and spend increasing alongside rotating product images of handbags.

Control your costs

Choose your cost per customer and only pay for sales, not for impressions or clicks.

Leading brands grow with Shop Campaigns

A stylized pile of turquoise mascara tubes.

Thrive Causemetics grew Shop orders by 13x

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A golden doodle dog resting on a luxury bench made of wood and cream-colored fabric.

Pura acquired 2x more customers

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A pair of legs wearing white sneakers extend upwards into the sky.

OluKai increased average order value (AOV) by 12%

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An array of salmon-colored cookware stacked in a kitchen cabinet.

Caraway earned $1M in revenue

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10M+ sales

Shop Campaigns has led to over 10 million sales for merchants.

2 minutes to set up

Merchants create new campaigns in under 2 minutes on average.

Get more out of Shop Campaigns

A Pinterest ad from an imaginary brand shows a close up of a woman pouring a serum from a glass pipette onto her face, overlaid with simplified UI for sales increasing.

Explore how to grow your sales with costs you control

Read article 
A laptop shows the Shop tab in the Shopify admin, on a table surrounded by pairs of colorful shoes. It’s overlaid with badges reading 2 countries, All channels, and Start in 2 days.

Learn more about running risk-free ads

Explore help docs 
Three Shop ads on different channels overlap. They feature an imaginary brand selling various skincare products in bottles and circular containers.

Discover tips to improve your campaign performance

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Convert customers
with risk-free ads

FAQ

What is Shop Campaigns?

Shop Campaigns is a pay-per-sale advertising program that allows merchants to convert customers across top channels and Shop at a controlled cost. You only pay when a customer converts.

Can I control my customer acquisition cost?

Yes, brands decide on their target acquisition cost for all customers and can add custom pricing for high-intent audiences like new or returning customers.

How does Shop Campaigns generate ads?

Shop Campaigns promotes the products you’ve synced to the Shop channel. It naturally embeds ads throughout the Shop experience and features your top sellers across external channels.

How does Shop Campaigns decide where to place ads?

All campaigns run on Shop and Shopify Product Network. You have the option to opt out of promotion on external channels, where ads are served to shoppers based on relevancy.