On-Demand Webinar
How to improve your TCO by up to 36%¹
Watch now¹ Shopify has the industry’s best total cost of ownership by up to 36%, according to data from a leading independent consulting firm. The research was commissioned by Shopify to study TCO across major platforms in North America.
Speakers
![Brandon Maskell](https://cdn.shopify.com/b/shopify-brochure2-assets/2fe2a5f2bbd58c2dcfa8609d6b8a60ef.png)
Brandon Maskell
Director of Digital Strategy & Analytics
Titan Brands
![Serge El Hachem](https://cdn.shopify.com/b/shopify-brochure2-assets/0fc40e92aa345efa50020329cda8a464.png)
Serge El Hachem
Director of Technology
We Make Websites
![Ashlee Thomas](https://cdn.shopify.com/b/shopify-brochure2-assets/45f1f189760bf1ae7c912f5e14beba19.png)
Ashlee Thomas
Solutions Engineer Lead
Shopify
![Gleb Vaguine](https://cdn.shopify.com/b/shopify-brochure2-assets/591653b094f6a0fec2b2333a97e22dd3.png)
Gleb Vaguine
Solutions Engineer
Shopify
About the event
Total Cost of Ownership (TCO) is notoriously difficult to calculate. That’s why we commissioned a leading independent consulting firm to study TCO across major platforms in North America. We used the research and its data to build Shopify’s TCO Calculator, an objective tool to help brands evaluate their current ownership costs against Shopify’s.
In this webinar, you will get an exclusive demo of our new calculator to see how Shopify can help your business reduce costs and increase revenue. You’ll get a detailed look into why Shopify’s TCO is up to 36% better than other major commerce platforms. Plus, we’ll highlight real case studies from real brands that have increased their operational efficiency with Shopify.
Webinar exclusives
New TCO research
TCO Calculator demo
Competitor TCO comparisons
Cost efficiency best-practices
Brand case studies
Speakers
![Brandon Maskell](https://cdn.shopify.com/b/shopify-brochure2-assets/f62a95bf7cb5fa40a9e8594058513396.png)
Brandon Maskell
Director of Digital Strategy & Analytics
Titan Brands
Brandon is an ecommerce expert with 15 years’ experience digitally transforming sporting goods brands including Road Runner Sports, TaylorMade Golf and Titan Fitness. His deep knowledge of the MarTech space gives him a unique perspective on which platforms and vendors are best suited to scale DTC businesses at all stages of growth.
![Serge El Hachem](https://cdn.shopify.com/b/shopify-brochure2-assets/409cb171e85c01c9ea05b9855f9ea674.png)
Serge El Hachem
Director of Technology
We Make Websites
Serge, Director of Technology at We Make Websites, boasts 20 years of expertise in leading web development and engineering teams within e-commerce. He remains at the forefront of web development and e-commerce trends, providing insight into the most complex technologies and delivering high-quality solutions and exceptional experiences for merchants and their customers.
![Ashlee Thomas](https://cdn.shopify.com/b/shopify-brochure2-assets/6b89e54f71cf16e075f991007197e56b.png)
Ashlee Thomas
Solutions Engineer Lead
Shopify
Ashlee is a Solutions Engineer Lead at Shopify on the Enterprise Team, driving change and innovation for Enterprise brands. Before Shopify, Ashlee was at Salesforce focused on business value and TCO and prior to that did consulting at KPMG.
![Gleb Vaguine](https://cdn.shopify.com/b/shopify-brochure2-assets/21522a1cf8c476c6d72be5da2ef8d42c.png)
Gleb Vaguine
Solutions Engineer
Shopify
Gleb is a Staff Solutions Engineer at Shopify on the Enterprise Team, focused solely on the more complex Shopify businesses and use cases. Gleb comes with experience working in eCommerce for the last 5+ years at both Salesforce and SAP and has a deep understanding of the impacts on total cost of ownership from commerce platforms.
Watch on-demand
Get exclusive TCO insights and see how you can improve your ownership costs with Shopify.