Should you focus on in-person interactions with B2B customers? Online interactions? Self-serve? Increasingly, the answer is all of the above. And that means consolidating those touchpoints on a unified commerce platform, not a patchwork of tools. It’s no surprise, then, that B2B ecommerce replatforming is a growing priority.
McKinsey research shows that buyers use an average of 10 interaction channels with equal demand for in-person, remote, and digital self-serve options. To meet these expectations, businesses need consistent pricing, inventory, and experiences across every channel.
This is why so many business leaders are exploring B2B ecommerce replatforming. It’s become a planning priority for many organizations as aging, fragmented tech stacks slow the buyer experience. Modern migrations can happen in weeks, not months, and can significantly reduce total cost of ownership (TCO) when moving to unified commerce.
Ahead, you’ll learn when to replatform, how to build the business case, what to evaluate, and how to migrate with minimal disruption.
What is B2B ecommerce replatforming?
B2B ecommerce replatforming means migrating your business’s ecommerce operations from one platform to another.
In a B2B context, however, this goes beyond swapping one background tool for another. Replatforming is a strategic initiative to improve how you sell to business customers, including upgrading the underlying systems and consolidating fragmented tools into a single platform to align with your new strategy.
Done well, replatforming removes redundant systems, simplifies your architecture, and creates a single source of truth for all your operations, from product management to orders.
Key differences between B2B and B2C replatforming
Replatforming a B2B ecommerce site differs from a typical B2C migration in several important ways. These differences help explain why legacy systems often struggle to support modern B2B programs at scale.
First, B2B ecommerce involves more complexity in pricing and catalogs. Many B2B platforms must support customer-specific catalogs, contract pricing, and even complex configurations or quote workflows that B2C sites don’t require.
Second, B2B transactions often involve multiple stakeholders—such as buyers, approvers, and sales reps—requiring the platform to support account-based roles, approval processes, and other custom workflows.
Third, integrations play a bigger role in B2B. A B2B replatforming project typically involves connecting the new store with an enterprise resource planning (ERP) system, customer relationship management (CRM) system, and other back-office systems to sync inventory, pricing, and customer data.
Finally, the stakes for continuity can be higher in B2B. Your buyers might place large, critical orders, so ensuring a smooth transition with no disruption to service or data is essential. Trust is hard won but easily broken. Together, this complexity makes a strong case for unified commerce replatforming since it centralizes products, pricing, and customer data across channels.
Signs it's time to replatform your B2B commerce system
It’s not always easy to tell when it’s time to replatform your B2B ecommerce system. In many cases, the old system might be working well enough, causing you to miss the creeping costs of tech debt and the opportunity costs of platform features you don’t know about.
Step back from the day-to-day, and look for these signs:
- Does your current platform ever feel like it’s slowing you down rather than speeding you up?
- Is your team frequently resorting to manual workarounds for tasks that could be automated?
- Are there features you wish you had that could be possible with another platform?
- Do customers ever complain about your self-serve options?
- Have you ever had to refuse customers who needed custom price lists or flexible payment terms that you couldn’t support?
- Does managing your product data ever feel error-prone or chaotic?
- Is it often a struggle to connect to different systems?
Eventually, the costs of a system that’s good enough, but not great, can exceed the costs of replatforming. If you’re seeing several of these signals, the opportunity cost of staying put may soon exceed the cost—and speed—of replatforming to a modern, unified platform.
The business case for B2B ecommerce replatforming
Ecommerce replatforming can be complex, and you need the right business case before making a decision of this scale.
Market forces driving B2B platform migrations
Several market forces are making B2B ecommerce replatforming a strategic priority for enterprises.
One major factor is the rapid evolution of B2B buyer expectations. Millennials and Gen Z now comprise about 71% of procurement professionals, and they demand fast, intuitive, self-service online experiences.
These buyers have grown up in the direct-to-consumer (DTC) era, and have come to expect speedy websites with fast load times, easily navigable sites that make it simple to find everything they need and place orders, and reliability that carries over across every channel and device. B2B and DTC are different buying journeys, but the technological expectations are increasingly similar.
And the research bears this out: 67% of online B2B buyers have already switched suppliers in search of a more modern, consumer-like experience. That willingness to switch puts pressure on brands running aging, fragmented stacks.
Legacy B2B platforms that were “good enough” a few years ago now feel archaic to many buyers. When buyers expect DTC-grade experiences everywhere they interact with you, replatforming to a unified commerce platform becomes less optional and more of a strategic mandate.
For example, brands like MR DIY replatformed from Adobe Commerce to Shopify to support B2B ecommerce and cross-border growth. It boosted daily order fulfillment by 113% while reducing platform costs by 41%.
“We faced many challenges with our previous platform. Developing new features was slow, costly, and highly resource-intensive. Every change request meant pulling in developers, testing, debugging. It just wasn’t sustainable for the scale we needed,” says Alexander Yong, MR DIY’s head of ecommerce. “With Shopify, we don’t have to worry about those things.”
Cost of maintaining legacy systems vs. modern platforms
Legacy systems are costly, and over time, those costs can only increase. Legacy B2B ecommerce systems (especially self-hosted or heavily customized ones) tend to incur a high total cost of ownership.
You have ongoing expenses for servers, upgrades, security patches, and, often, the need for a dedicated team to keep it running. Despite all that, performance might still lag.
By contrast, modern unified commerce platforms can significantly reduce TCO while delivering better results. Managing disparate components inevitably creates inefficiencies and points of friction that can eat up development resources. Uniting and integrating everything into a single platform ensures the whole is more than the sum of its parts.
Shopify research shows that brands using a unified commerce approach see about 22% better TCO than those managing disconnected systems. Also, Shopify’s architecture delivers an average TCO that’s 33% better than leading competitors.
In some cases, the savings are even greater. The Conran Shop, for example, cut their TCO in half after replatforming from Magento (now Adobe Commerce) to a unified Shopify Plus stack.
For technical leaders, these gains free up budget and engineering capacity to focus on new features and channels rather than maintaining legacy systems.
Revenue opportunities from enhanced B2B capabilities
One cost that’s hard to calculate, but can be even bigger, is opportunity cost. The costs of replatforming often feel salient, especially because the costs happen up front, but the benefits can feel long-term, causing you to underestimate them.
The right platform, however, can unlock new revenue opportunities through capabilities that, in some cases, can entirely offset investment costs. Modern B2B ecommerce platforms often come with features that can directly boost sales and customer lifetime value (CLV). For example, platforms like Shopify include market-level personalization, allowing businesses to personalize products, prices, discounts, and storefront themes across regions and down to unique groups of customers and individual users.
One study found that 73% of B2B buyers prefer to buy online, and 75% of buyers switch to suppliers that offer better online buying experiences. There could be a wealth of customers out there effectively waiting for you to replatform.
CarBahn, for example, migrated from WooCommerce to Shopify Plus and used B2B capabilities like custom pricing and account-based purchasing to triple growth in its automotive parts business.
“The farther you get into your development and business growth, the harder it becomes,” says Zachary Burgeson, chief marketing officer at CarBahn. “We were at a point in our journey where we really needed to replatform now so that we could plan for the future and future-proof the commerce side of things. We recognized that if we wanted to get to the place that we want to be from our growth trajectory, we couldn’t get there with the current stack we have. We needed to modernize quickly."
Risk of inaction: When customers move faster than your technology
If the benefits of replatforming are compelling, the risks of not replatforming can be even more stark. In a market where B2B buyers are quickly embracing digital channels and modern experiences, standing still can mean falling behind customer expectations and accumulating more operational cost in the form of tech debt and manual workarounds.
Inaction can lead directly to churn and lost business, as your clients find more user-friendly alternatives. Long relationships or contracts no longer guarantee buyer loyalty if your online service is lagging—today’s buyers won’t hesitate to seek out a smoother purchasing experience elsewhere.
Critical success factors for B2B replatforming
Modern unified commerce platforms make B2B replatforming more predictable—often measured in weeks instead of the multi-year programs many teams remember. But success still depends on strategy: align stakeholders early and plan every technical step in advance.
Building your replatforming team and governance structure
One of the first critical success factors is assembling the right team and governance structure to steer the project. Replatforming is a cross-functional effort. It’s not just an “IT project” that the technical teams lead, nor a business strategy that leaders drag everyone into. It’s a chance for technical leaders to align architecture choices with commercial goals.
On your core project team, you will need:
- A project manager to coordinate the timeline and tasks
- Business stakeholders from key departments (such as sales, marketing, and customer service) to represent user needs
- Technical leads to oversee platform configuration and integration
- A data specialist (potentially from the technical team) to focus on migrating catalogs and customer records
In large enterprises, a steering committee or governance board might also be helpful. This group, often including an executive sponsor and heads of affected departments, can set goals, approve budgets, and resolve high-level issues.
On unified commerce platforms, your core project team also streamlines overlapping tools and processes, keeping the focus on improving the end-to-end customer experience.
Data-migration strategies for complex B2B catalogs
Migrating data is often the most challenging and underestimated part of a replatforming project. In B2B, where product catalogs and customer records can be extremely complex, there can be hundreds of thousands of SKUs, each with extensive attributes, price lists, and volumes of historical order data. A thoughtful data-migration strategy is therefore a critical success factor.
The good news is that modern platforms—with migration tools and prebuilt connectors—can compress what used to be monthslong efforts into tightly scoped, phased projects.
One best practice is to follow a structured, multi-step approach to data migration, which includes steps like:
- Audit: Start by taking a complete inventory of all data you need to move.
- Map: For each data domain, create a detailed mapping to the new platform’s data structures
- Stage: Rather than trying to move over all the data in one go, set up a staging environment or use migration tools to import data in batches. This stage environment lets you perform test migrations and see how data looks in the new system, without impacting production.
- Validate: Rigorously validate the migrated data against the source. This means checking item counts, spot-checking product details, verifying pricing accuracy for sample customers, and confirming that relationships remain intact.
- Cutover: Finally, plan the cutover to migrate any final bits, which is often best done during a scheduled downtime or off-peak hours. Once you flip the switch, the new platform becomes the system of record.
A systemic process like this ensures data integrity remains paramount. A flawed migration that loses or corrupts data can damage customer trust.
Lulu and Georgia, for example, migrated more than 40,000 SKUs from Adobe Commerce to Shopify. By using connectors like Celigo to integrate back-office systems and ecosystem tools like Algolia to power search, they paired a phased, essentials-first rollout that helped them launch faster while confidently handling complex catalog and order flows.
Managing integrations with ERP and existing systems
For B2B ecommerce, integration with other business systems, including ERPs and CRMs, is often make-or-break. If product availability, pricing, or customer-specific terms are managed in systems outside the ecommerce platform, a successful replatforming must ensure seamless integration of these components and retire systems that no longer add value.
When planning the new integrations, audit all the touchpoints: What systems need to talk to the ecommerce platform, and what data flows in each direction? Common ones include: sending orders to the ERP for fulfillment, pulling inventory levels and product data from an ERP, syncing customer and order info to a CRM, and integrating with finance systems for invoicing.
You should also decide on an integration architecture. You could use the platform’s native APIs, a middleware solution, or some combination. A unified commerce API, such as the one offered by Shopify, can simplify this greatly by providing a single endpoint to access all core data, reducing the number of integrations you need to maintain.
Maintaining business continuity during migration
One of the scariest aspects of replatforming is the potential for business disruption. How do you make such a big change without interrupting the day-to-day flow of orders and customer service? A well-planned migration will include measures to minimize downtime and avoid any surprises for customers.
First, choose the right timing for the final migration. Identify a window of lowest activity to switch from the old platform to the new. In B2B, this might be over a financial period boundary or a weekend if your customers primarily order on weekdays.
Techniques like blue-green deployment (where the new site runs in parallel and you switch traffic to it when ready) can also be effective. They allow instant rollback by directing traffic back to the old site if needed, which protects continuity and gives teams the confidence to cut over knowing they can revert quickly if needed.
Communication is another key. Proactively inform your customers about the upcoming change and set expectations to help ensure that if there is a brief outage, they are prepared rather than caught unawares.
B2B-specific platform requirements
When evaluating new ecommerce platforms for B2B and planning your replatforming project, it’s crucial to ensure the solution and the strategy meet B2B-specific requirements.
Custom catalogs and account-based pricing
Unlike in B2C, B2B sellers often negotiate individualized pricing and product availability for each customer or segment. Your platform needs to support customer-specific pricing out of the box. The platform has to provide the native ability to show different customers different products or categories, and to enforce contract pricing or tiered discounts specific to each account without custom workarounds.
The new platform should also let you create multiple price lists and associate them with customer groups or individual accounts easily. It should even allow hiding or showing products based on customer login, and handling complex pricing rules (e.g., volume-based discounts, customer-specific promotions).
For example, Shopify allows merchants to set up company profiles with bespoke pricing and product availability, so when a buyer from Company A logs in, they automatically see their negotiated prices and only the products they’re allowed to purchase.
Self-service capabilities and customer portals
Modern B2B buyers increasingly demand self-service functionality. They want the ability to log in, find information, place orders, and manage their account without always needing to call a sales rep.
A strong B2B platform should offer a customer portal that empowers users with self-service features, including:
- Viewing order history (and reordering from past orders)
- Checking invoice status and paying bills
- Managing multiple users under a company account (with permissions)
- Accessing support resources or quoting tools online
Self-service extends to the shopping experience, too. B2B buyers often know what they need and value efficiency. Features like quick-order forms (where they can input SKUs or upload a CSV to add many items to cart at once) and saved lists or favorites can be deeply appreciated. The platform should also allow customers to request quotes online if that’s part of your sales process, and then convert quotes to orders seamlessly.
Workflow automation and approval processes
B2B purchases often involve more complex workflows than a simple “add to cart and checkout.” Your platform must be able to reflect the business processes that your customers use to buy, as well as your own internal processes to approve or fulfill orders without relying on manual steps or brittle custom scripts.
One common requirement is approval workflows. The ecommerce platform should support an order-approval mechanism where one user can initiate an order or quote and a higher-level user can approve or reject it before it’s finalized. Ensure whichever platform you choose can either natively handle multi-step order approvals or integrate smoothly with specialized workflow tools your clients use.
Multichannel B2B selling
B2B commerce shouldn’t be confined to a single web storefront. Many companies operate across multiple channels, and a modern B2B platform should support a unified, multichannel strategy with one source of truth for products, pricing, and customers.
First, it should allow omnichannel order entry. Whether an order is entered by a customer on the website, by a sales rep on behalf of a customer, or through an electronic data interchange (EDI), it should all funnel through the same system so inventory and customer records stay consistent instead of living in separate tools.
For example, your sales reps might use a tablet app in the showroom, and key accounts might submit POs via EDI—all into the same platform. When every order lands in one place, you can introduce new channels or promotions faster without rebuilding pricing and inventory logic for each one.
Real-time inventory and order management
Real-time visibility is crucial in B2B. When a customer places a large order, they need to trust that the inventory shown is accurate and that their order will be fulfilled as promised. Any disconnect—selling stock that isn’t actually available, or not sending order status updates promptly—can damage trust and relationships.
A core requirement for your replatforming is robust real-time inventory and order management. A modern platform should maintain a single, up-to-date inventory record across all channels. If someone buys the last 100 units of a product, the system should immediately reflect “out of stock” for any other would-be buyers, preventing overselling.
A unified platform helps achieve that by having one database for orders. If your business deals in make-to-order or custom products that affect inventory availability, the platform should handle that logic.
Replatforming timeline and methodology
Replatforming a B2B ecommerce system is a significant project, but with a clear methodology and timeline, it can be a manageable process. On modern unified commerce platforms like Shopify, these phases are often measured in weeks and a few months rather than the 12–18 month programs from legacy migrations.
Below is a typical replatforming timeline broken into key phases, along with expected durations and focus areas for each. Don’t expect your timeline to match exactly, but a map like this can give you some rough expectations before you begin.
Phase 1: Discovery and requirements gathering (2–4 weeks)
In this first phase, the goal is to fully understand and document what the business needs from the new platform. Activities include:
- Stakeholder interviews
- Current platform and tooling audit
- Requirements gathering and documentation
- Definition of success metrics
- Determination of project scope and resources
By the end of discovery, you should have a clear understanding of your business requirements and a vision of the future state that your new, unified commerce stack needs to support.
Phase 2: Platform selection and proof of concept (4–6 weeks)
If you haven’t already chosen a new platform, this phase is about evaluating and selecting the one that best fits your needs. Key steps include:
- Identify candidates based on your requirements.
- Run a request for proposal (RFP) process (if necessary).
- Request demos or trial accounts.
- Run a proof of concept (PoC).
- Run a total cost analysis.
- Perform reference checks on other customers and read similar case studies.
By the end of this phase, you should have a chosen platform and a clear go-forward plan.
Phase 3: Data preparation and system design (6–8 weeks)
With a platform decided, it’s time to design how the new system will be configured and to prepare your data for the move. Key activities in this phase include:
- Solution architecture design, including data model mapping and identification of extension or customization needs
- UI/UX design (if necessary, depending on the platform)
- Data cleanup
- Building migration tooling and plans
- Integration development and testing
- Setting up environments for development and staging
By the end of this phase, you should have a clear path to actually configuring your solution, and ideally, a chunk of the preparatory work done.
Phase 4: Implementation and testing (8–12 weeks)
This is the phase where the new platform is actually built out and made fully functional. Steps include:
- Configuration and development of your settings and customization options
- Front-end theming
- Data-migration execution
- Integration testing
- QA Testing
- Performance testing
By the end of this phase, you should have a fully built and tested ecommerce site ready for launch.
Phase 5: Launch and optimization (ongoing)
With everything tested and approved, you execute the migration plan to go live. This often involves:
- Freezing changes on the old system
- Taking a final backup of legacy data
- Running a final data migration to bring over any last transactions that occurred since the earlier full import
- Validating the new live site is working
- Communicating internally and externally that the new site is live
Immediately after the launch, closely monitor. Use analytics and server logs to watch for any errors and any unusual drop-offs in user behavior that could indicate an issue.
Over time, this is also where optimization turns the new platform from an expense into a profit-driver, as you experiment with new features and buying experiences.
Common B2B replatforming challenges and solutions
Even with the best planning, B2B replatforming projects often encounter challenges. If you prepare for them ahead of time, however, you can minimize or outright avoid them.
Complex product data and pricing structures
The challenge: B2B product catalogs are often large and complicated. You might have tens of thousands of SKUs with extensive attributes, multiple units of measure, and rich content. Migrating and reconfiguring all of this without error is a major challenge.
The solution: Start by auditing and understanding all the nuances of your product and pricing data. Where possible, simplify. Replatforming is a chance to eliminate obsolete products and consolidate pricing rules. If your new platform supports native volume pricing or customer groups, try to use those instead of custom hacks. For pricing, use the new platform’s tools: Shopify Plus B2B, for example, allows importing price lists per customer and company, which can simplify what used to be a web of price overrides.
Multiple stakeholder buy-in and change management
The challenge: B2B replatforming touches many parts of the business, which means multiple stakeholders, often with differing priorities, need to be aligned. Many replatforming projects fail not due to technology, but due to people and process issues.
The solution: Start change management early. Involve key stakeholders from each department in the discovery phase so they feel heard and invested in the outcome. Build a cross-functional team and assign clear roles. Executive sponsorship is crucial. Having a high-level champion communicating the vision of why this replatforming is necessary and how it ties to the company strategy will help.
Integration complexity with legacy systems
The challenge: Integrating a new ecommerce platform into an existing legacy IT landscape is often complex. Legacy ERPs or other systems might be outdated, with limited integration capabilities. Each integration (ERP, CRM, etc.) carries risk: if it doesn’t work well, orders might not flow, inventory could desync, or customer data might be inconsistent.
The solution: Simplify and consolidate integrations where possible. One advantage of moving to a unified platform is that you might eliminate some integrations entirely. For example, if your old setup had a separate CMS or separate mobile app that you had to sync with, maybe the new platform has those features built in, reducing moving parts and integration risk. Or if you adopt a unified commerce approach, you might retire a separate point-of-sale (POS) system and have one less integration to worry about.
Preserving SEO rankings and customer accounts
The challenge: When moving to a new platform, there’s a real risk of losing hard-earned search engine rankings if URLs change or pages aren’t set up correctly. A poorly managed migration can lead to 404 errors, broken backlinks, and a drop in organic traffic. In addition, maintaining customer account continuity is crucial. You don’t want to tell hundreds or thousands of your business customers to register a new account if you can avoid it.
The solution: Have a detailed SEO migration plan. Create specific 301 redirects for every significant page from the old site to its new URL. This includes product pages, category pages, and any high-value content like blog posts or support articles. Similarly, try to migrate your customer accounts, including logins, to the new platform. Most platforms allow importing users, though passwords are a tricky part because they are usually stored encrypted. When possible, preserve hashed passwords or account details that make it easy to reset passwords.
Measuring replatforming success
It’s vital to measure whether the migration achieved its objectives and delivered a return on investment. This involves setting pre-migration benchmarks, tracking key performance indicators (KPIs), calculating return on investment (ROI), and continuing to optimize based on data.
Pre-migration benchmarks to establish
Before you even switch platforms, establish a baseline of current performance. These benchmarks will be your reference point to evaluate success post-migration. Common areas to benchmark include:
- Technical metrics, such as website performance and site capacity
- User experience metrics, including quantitative and qualitative measurements
- Business KPIs that tie to revenue generation
- Operational metrics that capture maintenance costs and total cost of ownership (TCO)
- Customer behavior and preferences, such as net promoter score (NPS)
By recording these benchmarks, you set the stage to prove the value of replatforming.
Key performance indicators for B2B commerce
Post-launch, you’ll want to monitor KPIs that align with your business goals for replatforming. Some of the most relevant KPIs for B2B commerce include:
- Online revenue growth
- Order frequency and repeat purchase rate
- Average order value (AOV)
- Conversion rate (CVR)
- Customer acquisition and new accounts
- Customer engagement.
- Operational metrics
Tie these KPIs back to the goals set out. If the business case said “reduce TCO by 30%,” then one KPI is cost reduction. Measure your actual spend on the new platform vs. the old. Lull, for example, replatformed to Shopify and achieved a 25% reduction in infrastructure and software costs and a 25% decrease in payment processing fees.
ROI calculation methodology
Calculating return on investment for a replatforming project involves comparing the benefits (in monetary terms) to the costs of the project. The trick is ensuring you actually capture all the costs and benefits—some can be subtle.
- Project cost, including all one-time migration costs, capital expenses, and annualized costs
- Annual cost difference comparing new ongoing costs vs. old ongoing costs
- Annual gain, focusing on revenue uplift that is attributable to replatforming
- Intangible or qualitative benefits, such as a better customer experience
Once you have these components, you can compute ROI. That said, it’s wise to project ROI over a few years, too. Year 1 might include a lot of cost, but by Year 2 and 3, you might just be reaping benefits from lower TCO, fewer integrations to maintain, and faster time-to-market for new features.
Post-launch optimization strategies
Measuring success isn’t a one-time task. Even after you’ve proven ROI, measurement can feed into an ongoing cycle of improvement. After launch, use what the KPIs and ROI analysis tell you to refine your approach, including:
- Continuous A/B testing
- Personalization and segmentation
- Monitor and improve funnel metrics
- Adding features and testing their results
- Encouraging customer feedback on the new platform and future improvements
- Staying current with platform updates
- Optimizing internal processes to align with the new platform
Treat the replatforming not as the finish line, but as the start of a new, better phase of your strategy. The data you gather will point to where to go next. By continually refining and using the platform’s capabilities to their fullest, you can amplify the gains achieved from replatforming.
B2B ecommerce replatforming FAQ
How long does a typical B2B ecommerce replatforming take?
Modern B2B ecommerce replatforming typically takes weeks rather than months, far faster than traditional migration projects, thanks to unified SaaS platforms, composable architectures, and prebuilt integrations that streamline data migration and key system connections.
What's the average cost of B2B platform migration?
The average cost of B2B platform migration can vary widely depending on whether you’re migrating from platform to platform, performing a phased migration, or shifting from a monolith to microservices. Costs also depend on how many legacy systems you’re consolidating into your new unified commerce platform.
Can we maintain our existing ERP during replatforming?
Yes. Most modern B2B ecommerce platforms, such as Shopify Plus, support ERP integration during replatforming, allowing businesses to maintain existing ERP systems while syncing data through APIs to minimize disruption and ensure continuity.
How do we minimize disruption to existing B2B customers?
Minimize disruption by running both platforms in parallel, syncing key data (such as orders, inventory, and pricing), using redirects to preserve SEO, and communicating proactively with customers about changes, timelines, and new platform access.
What's the difference between replatforming and upgrading?
Replatforming means moving to a new commerce platform for better scalability, performance, or features. Upgrading means enhancing your existing platform and usually involves staying within the same system but adopting newer versions or extensions.
Should we consider headless commerce for B2B?
It depends on your business needs. Headless commerce lets B2B brands separate their front end and back end, enabling custom buyer experiences, faster updates, and omnichannel flexibility. This is often ideal for complex catalogs, pricing, and workflows common in enterprise B2B environments, but it can involve too much overhead in some cases.
