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InnoNature created a platform to sell direct to consumer and reclaim its customer experience

InnoNature header photo

Previous Platform



Fitness and nutrition

Use Case

Growth and scale, Upgrades

(View the German version here)

InnoNature started out selling products on Amazon, but while its natural health products were gaining traction, the German company realized that it had limited control over its customer journey and brand story. It wasn’t how the brand envisioned itself in the market.

InnoNature joined Shopify Plus and started selling direct to consumer (DTC), seeing a significant increase in revenue after its first year as a DTC business. Now proudly owning its customer relationships and experience, the brand is also expanding to other markets including France and Switzerland, selling in multiple currencies using Shopify Payments

We wanted to build our brand and relationship with our customers, and that was possible because of Shopify Plus providing us the ability to sell DTC. With Shopify Plus, we have been able to scale and establish the brand, setting us up for long-term growth.

  • InnoNature
  • Gil Lang — Co-Founder and CEO

With Shopify Plus, InnoNature saw results fast.


Of sales now done DTC on own website


Revenue increase in first year on Shopify Plus


Increase in team size

Join the ranks of brands changing fitness and nutrition every day.

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What business challenges are you dealing with? We can help. Get in touch