Tanuj Rajput

About

Business description

I build and optimize Shopify stores for D2C brands. Custom theme development, platform migrations, and conversion work that gets more revenue from the traffic you already have. 62+ stores built. No account managers, no handoffs, no junior devs on your store.

A UK parenting and baby care brand outgrowing Magento's maintenance overhead. I handled the full replatform: product, customer and order data migration, a custom theme built from Figma designs, subscription and bundle logic rebuilt on Shopify, and redirect mapping to hold onto their existing search rankings. Delivered in under three months. Sales up 32% post-launch.

A US furniture brand on a monthly retainer. Built a custom theme around their product configuration, added bundle logic to lift average order value, and ran continuous conversion work across the PDP, cart and checkout. 25-27% sales growth over the engagement, with the retainer still running.

An eSIM brand that needed to sell through independent resellers, each with their own storefront, pricing and payouts, on a single Shopify backend. I architected the multi-reseller system and onboarded the first resellers onto it. Paired with Google Ads across the German, UK, French and Australian markets: responsive search ads, competitor ad groups and Performance Max assets.

A Gurgaon apparel brand launching on Shopify. Built the storefront from Figma designs and set up the acquisition funnels feeding it, from landing pages through to post-purchase. Launched ahead of schedule on a six-month contract.

A Canadian shapewear brand expanding into the US. Built the theme, then ran conversion optimization and SEO/AEO work to open up US organic traffic, alongside Meta ads. Ongoing retainer.

A footwear brand with a complicated catalog. Built custom variant selectors, size filtering and conditional discount logic directly into the theme, so the buying experience matched how customers actually shop for shoes. Live at craftandglory.in.