Darkroom

About

Business description

Darkroom is a Shopify Plus Partner and growth marketing agency with teams in New York, Lisbon and São Paulo. We design, build, migrate and optimize Shopify stores for brands like Everlane, Crate & Barrel and SAUZ, then scale them with paid media and retention.

Darkroom built Cycora's digital platform from scratch, launching a functional prototype in 14 days. We united motion design, product imagery, and intuitive navigation into a platform with a 1.3-second load time. Its layered architecture delivers tailored narratives for engineers, procurement leaders, and sustainability teams, replacing static PDF decks with a high-performance digital experience.

Darkroom created conversion-optimized microsites for 12 Crate & Barrel collection launches, using motion design, prototyping, and responsive builds. The initial launch drove a 122% traffic surge from press coverage. This established a scalable system of reusable design patterns, cutting timelines and boosting quality for future launches.

Darkroom enhanced Brami's e-commerce presence via updated listing titles, A+ content, a video storefront, Vine Reviews, and targeted ads, achieving a 12.77% TACOS for lupini beans and 6.3% for protein pasta. The Protein Pasta listing reached #6 organically, with gains in Subscribe & Save. Overall, listing optimization, creative, and ads drove a 41% sales increase and a 25% higher conversion rate.

Darkroom built Evolv's retention program pre-launch across welcome, post-purchase, winback, and browse abandonment flows. The Welcome series drove a third of retention revenue without discounts; post-purchase averaged an 11.9% click rate. Retention generated 39.8% of total Q4 revenue, with BFCM delivering 48.5% of total revenue at a 1.56% placed order rate (14x industry benchmark).

Darkroom built Everlane's storefront from the ground up across 87 ASINs with custom Brand Story modules, A+ content, and listing systems. Revenue grew from $78,312 in January to $174,326 in March, a 123% increase in two months. The work established a scalable marketplace presence built to the visual and strategic standards of Everlane's DTC channel.

Darkroom partnered with SAUZ across an 18-month brand development phase, building their visual identity, packaging, and Shopify store, then scaled the brand through paid media and Amazon marketplace management. This approach drove a 10x increase in sales velocity and 118% revenue growth during BFCM. The brand now sits in 7,000 retail doors including Target, Kroger, Sprouts, and Wegmans.