Who are we?
HiConversion provides SaaS customer experience optimization (CXO) software to leading brands and online retailers, including L’Oreal, Lenscrafters, Finishline, Rockport, so they can grow conversions and revenue from existing web traffic. Unlike competing testing and personalization solutionds that use brute force mechanical or statistical methods to address partial aspects of the customer experience, HiConversion uses multi-patented self learning algorithms that detect and adapt to visitor preferences while performing the optimization of the whole customers experience in real time.
In digital commerce visitor attributes and results are always changing. Unlike competitors who act as if the world is static, HiConversion is using self-learning algorithms to continually adapt to changes and to deliver optimum customer experiences in real time.
US Patent #8,321,359
WHOLE EXPERIENCE OPTIMIZATION
The optimum customer experience consists of many interdependent aspects. Unlike competitors who can handle only a limited number of variables and as a result can only provide a partial solution, HiConversion can simultaneously work with unlimited numbers of variables and visitor attributes to enable the optimization of the whole buying journey .
US Patent Applications: 13/998,098, 13/986,973
Knowledge about what worked is equally important as getting the optimized experiences. Unlike competing solutions that require additional integration with web analytics solutions, HiConversion is a fully integrated optimization and web analytics solution which ensures unified data views, accurate measurement and attribution.
CXO is only possible if business and marketing teams can optimize without ongoing IT dependency. HiConversion has invented the concept of the universal tag and visual campaign setup tools (copied in violation of US patents by competitors) that enable creation of site treatments without any programming.
US Patents: 7,779,161 and 8,499,237
SUSTAINABLE REVENUE GROWTH
Unlike competitors who are ignoring the time varying nature of digital commerce and delivering only temporary results, HiConversion’s adaptive algorithms are designed to continuously adapt to changes and to produce long term sustainable revenue growth.
DIRECTLY MEASURABLE RESULTS
Unlike competitors who promote running multiple tests or personalization campaigns in parallel, which produces very unreliable data, HiConversion’s whole customer experience optimization is like running one site wide campaign, which ensures accurate end-to-end results.
The ability to accurately measure end-to-end results in combination with fully integrated web analytics enable accurate attribution and increased returns from marketing campaigns.
CUSTOMER DRIVEN STRATEGY
HiConversion helps brands uncover unique customer patterns and trends, which then positively impact the overall business direction and development of the long-term competitive strategy.
EARLY AND FAST GROWING CXO MARKET
Competitors have spend a lot of money to create awareness and to achieve 10%-15% market penetration. We are now at the beginning of the major growth wave driven by the early majority of the potential market.
OPPORTUNITY TO EXPAND BEYOND CXO
Core IP is applicable to a much broader set of use cases, including the optimization of ad spend.
WHY OUR SOLUTIONS
The Internet has created the next industrial wave called ‘the age of the customer.’ Every brand is threatened by the same challenge: deliver great customer experiences or become irrelevant and perish.
The customer experience optimization concept is very simple: match different visitors with different treatments that meet their needs and make it easy and enjoyable to transact. The challenge is that the number of matching permutations is infinitively large and that visitor attributes and preferences are always changing.
Realizing that such a complex problem can’t be solved through mechanical split testing or statistical analysis pursued by competitors, we invented and patented adaptive and virtualization technologies that are packaged as a fully integrated optimization and analytics solution.
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