More conversion. More customers. More Shopify.
Get all the power to scale, plus advanced tools and the lowest transaction fees of any Shopify plan.
Full customization, higher conversion
Customize everything. Convert everyone.
Customize the look and feel of your checkout for a customer experience that stands out—and converts like crazy. Make your checkout a powerful sales engine by adding trust badges, shipping information, countdown timers, customer reviews, and live chat through access to your checkout.liquid files.
Find out how Peepers increased conversion by 30% with a custom checkout.

Higher average order value
Make every sale an upsell.
Boost your average order value with personalized promotions at checkout. Offer bundles, free gifts, advanced discounts, and free shipping with Shopify Scripts. All automated.
More customer retention
Make repeat customers. Automagically.
- Tag and segment customers based on buying behavior with Shopify Flow
- Track and reward customers based on lifetime spend
- Create advanced, enterprise-level custom discounts with Shopify Scripts
- Collect more customer data for marketing and retargeting
People look at our brand and think there’s a huge building somewhere. Shopify Plus has shown me you can do a lot with a little.
Justina BlakeneyFounder and Creative Director, Jungalow
Jungalow improved conversion by 12%, sales by 61%, and customer retention by 26.5%.
Powerful checkout analytics and data
Keep customers before they go.
Know exactly where shoppers leave your checkout so you can optimize and convert better. With Shopify Plus, you can add Google Tag Manager to your store for detailed analytics and reporting on every step of your checkout.
Automation tools
Save time. Get more done.
Create powerful workflows to automate the mundane and focus on the meaningful. Like your customer.
Shopify Flow saves us so much time. We automate the time-consuming processes so we can focus on building our community, launching new products, and delighting our customers.
Charlotte GowingExecutive Director, Tatty Devine

B2B and wholesale
Give B2B customers their own products, prices, and store.
Exclusive features
Built to scale. Right out of the box.
Sell more now.
More conversion
Optimize for conversion with automated discounts on the cart page and a fully customizable checkout, tailored to match your brand.
Unlimited stores
Deliver localized shopping experiences on a global scale with 9 free expansion stores and support for multiple currencies and languages. Add more stores for an extra fee per store.
Unlimited staff accounts
Create staff accounts for your entire team with specialized user and app permissions.
Unlimited bandwidth
Never lose a sale with unlimited transactions and products, plus more than twice the API calls than other Shopify plans.
Manage the business, not just the store.
Automation tools
Save time and money by automating your most complex processes with Shopify Flow, scheduling campaigns with Launchpad, and personalizing discounts with Scripts.
Organization admin
Get a unified view of store performance, create new stores, and manage automation flows and user permissions across all your stores.
Develop environments
Experiment with new features, betas, and integrations, all without affecting your live store.
Avalara tax calculation
Reduce the cost of doing your taxes with automated tax calculation. Charge accurate taxes on every order based on the most up-to-date tax rules.
Partner with experts on your side.
Merchant success program
Build, reach, and exceed your goals with curated playbooks and checklists, crafted by our team of ecommerce experts.
Learn more
Front-end technical support
Get technical advice and troubleshooting help for development and design changes from an exclusive technical support team.
Partner and app ecosystem
Scale faster, build custom apps for your business, and rebrand with award-winning Shopify Plus Certified Apps and Partners.
Find a partner
Shopify Plus Academy
Fast-track your growth on your own schedule with online courses on key ecommerce topics.
Already a member? Log in
Shopify Plus Facebook community
Connect with an established commerce community, and share tips, tricks, and inspiration with other Shopify Plus brands.
Shopify Plus pricing
Invest now. Scale forever.
Invest in your platform now to earn more in the long run. Save money on every order with the lowest transaction and credit card fees of any plan when you use Shopify Payments.
Starting at $2,000 USD per month for standard setups