Ready for more? Upgrade to Shopify Plus
Full customization, higher conversion
Convert more with a custom checkout
Make your checkout a powerful sales engine with trust badges, shipping information, product offers, and loyalty programs through checkout extensibility. Your customizations can also show up in Shop Pay for a consistent checkout experience.
We’ve seen pretty significant growth in conversion and revenue year over year, which would not have been possible without the foundations and network of support provided by Shopify Plus.
Douglas LowCEO, Incu
Higher average order value
Make every sale an upsell
Boost your average order value with personalized promotions at checkout. Offer bundles, free gifts, advanced discounts, and more with Shopify Functions. All automated.
More customer retention
Make repeat customers automatically
- Tag and segment customers based on buying behavior with Shopify Flow
- Track and reward customers based on lifetime spend
- Create advanced custom discounts with Shopify Functions
- Collect more customer data for marketing and retargeting
People look at our brand and think there’s a huge building somewhere. Shopify Plus has shown me you can do a lot with a little.
Justina BlakeneyFounder and Creative Director, Jungalow
More high-intent buyers
Find your next best customer
- Lower conversion costs with enhanced targeting for your digital ads
- Build high-intent audiences and reach them on major platforms like Facebook and Instagram
- Drive new customer acquisition with lookalike campaigns
- Manage audiences and monitor performance, including ad attribution, directly in your admin
We have loved creating high-intent audiences and have really seen our targeting and performance improve, with return on ad spend as high as 6x. Shopify Audiences is now a key part of our advertising strategy.
Chase WatersDirector of Digital Marketing, Trove Brands, BlenderBottle
Powerful checkout analytics and data
Keep customers before they go
Know exactly where shoppers leave your checkout so you can optimize and convert better. With Shopify Plus, you can add Google Tag Manager to your store for detailed analytics and reporting on every step of your checkout.
Built-in automation tools
Save time, get more done
Automate workflows with Shopify Flow
Automate everything from customer segmentation to merchandising to fraud prevention.
Schedule events with Launchpad
Automate your flash sales, product drops, and inventory restocks across channels, right in Shopify.22M Hours saved by businesses using Shopify Flow
Start upgrading in minutes. It’s time to grow.
The whole reason to go to Shopify Plus was to best serve our customers [with] a seamless experience, custom checkout, and automation tools. With the Shopify Plus platform, you have that out of the box.
Adison RudallCo-founder, P&Co
B2B and wholesale
Unlock the power of customization for B2B
With B2B on Shopify, it’s now possible to sell wholesale and DTC from one platform—no apps or coding required. Plug into the full power of Shopify’s customized buying experience with store themes, net payment terms, discounts, and a streamlined checkout experience. All in one store.
Shopify Plus organization admin
Know how you’re doing at a glance
- Track performance across stores, regions, and channels with built-in analytics and insights
- Manage users, stores, and automated workflows across your business
- Add unlimited staff accounts with specialized permissions in seconds
- Work in up to 21 languages in the admin
Shopify vs. Shopify Plus
How Shopify Plus compares to other plans
| Plan feature |
Basic Shopify All the basics for starting a new business |
Shopify Everything you need for a growing business |
Advanced Shopify Advanced features for scaling your business |
Shopify Plus Powerful features for high-volume businesses |
|---|---|---|---|---|
|
Pricing
|
$29
per month, billed yearly
|
$79
per month, billed yearly
|
$299
per month, billed yearly
|
starting at
$2000
per month, billed yearly
|
|
Online store |
Yes | Yes | Yes | Yes |
|
Unlimited products, bandwidth, and transactions |
Yes | Yes | Yes | Yes |
|
Staff accounts |
2 | 5 | 15 | Unlimited |
|
Sales channels |
Yes | Yes | Yes | Yes |
|
Locations |
Up to 1,000 | Up to 1,000 | Up to 1,000 | Up to 1,000 |
|
Manual order creation |
Yes | Yes | Yes | Yes |
|
Discount codes |
Yes | Yes | Yes | Yes |
|
Free SSL certificate |
Yes | Yes | Yes | Yes |
|
Abandoned cart recovery |
Yes | Yes | Yes | Yes |
|
Gift cards |
Yes | Yes | Yes | Yes |
|
Professional reports |
No | Yes | Yes | Yes |
|
Advanced report builder |
No | No | Yes | Yes |
|
Third-party calculated shipping rates Show calculated rates with your own account or third-party apps at checkout |
No | No | Yes | Yes |
|
9 free expansion stores Additional stores under the same brand for the purpose of selling in different languages or currencies |
No | No | No | Yes |
|
Shopify organization admin Manage all the stores in your organization from a single location |
No | No | No | Yes |
|
Shopify Audiences Find high-intent customers at lower costs |
No | No | No | Yes |
|
Shopify Flow Automate workflows for customer loyalty and rewards, segmentation, merchandising, and fraud prevention |
No | No | Yes | Yes |
|
Shopify Functions installed with custom apps Customize your checkout experience with unique discount, shipping, and payment options |
No | No | No | Yes |
|
Launchpad Schedule automated promotions, product releases, and online store updates |
No | No | No | Yes |
|
Checkout extensibility Make advanced customizations to Shopify Checkout using powerful apps and branding tools |
No | No | No | Yes |
|
B2B on Shopify Sell wholesale and DTC, integrated in one admin and store. |
No | No | No | Yes |
|
Avalara tax automation Calculate accurate taxes on every order based on the most up-to-date tax rules |
No | No | No | Yes |
|
Shopify Plus Bot Protection Protect your online store from bots during flash sales |
No | No | No | Yes |
|
Dedicated support Get technical support to launch and optimize headless storefronts built with Hydrogen |
No | No | No | Yes |
|
Oxygen Host your headless, Hydrogen storefront on our global hosting solution at no extra cost |
No | No | No | Yes |
|
Shopify POS Pro A comprehensive solution built to support retail businesses scaling their number of locations, staff, and sales.
|
+ $89 USD per month per location | + $89 USD per month per location | + $89 USD per month per location |
20 locations included or 1,000 locations included with Shopify Payments |
|
Sell in 133 currencies |
Yes | Yes | Yes | Yes |
|
Manual foreign exchange rates Control pricing for international buyers with a fixed exchange rate |
No | Yes | Yes | Yes |
|
Sell in multiple languages |
No | Up to 2 | Up to 5 | Up to 20 |
|
International domains Set country-specific domains to optimize international SEO |
No | Yes | Yes | Yes |
|
Shopify Plus Priority Support Get top-tier support 24/7 by phone, chat, or email |
No | No | No | Yes |
|
Merchant success program Get strategy and support from industry experts, specialized partners, and resources. |
No | No | No | Yes |
|
Shopify Plus Partners Scale your business, build custom apps, or rebrand with award-winning partners |
No | No | No | Yes |
|
Shopify Plus Certified App Partners Use apps that are hand-selected for their quality and ability to solve complex needs |
No | No | No | Yes |
|
Shopify Plus Academy Access lessons and courses designed to help you scale on Shopify Plus |
No | No | No | Yes |
|
Beta programs Preview and influence the products we build |
No | No | No | Yes |
Shopify Plus pricing
Invest now. Scale forever.
Invest in your platform now to earn more in the long run. And by using Shopify Payments, you unlock the lowest fees* of any plan and the conversion power of Shop Pay.
*Transaction fees and credit card rates vary by country.
Starting at $2,000 USD per month on an annual term
FAQs
What you need to know
Shopify Plus starts at $2,000 USD per month on an annual term. If you make over $800,000 USD in any given month, you move to a platform fee of 0.25% for each sales transaction.
If you don’t use Shopify Payments as your payment processor, a 0.15% transaction fee will be applied to each transaction to cover the charge for Shopify to maintain integrations with an external payment provider.