Shopify Audiences

Find your next best customer

Find high-intent buyers, help your paid ads perform better, and decrease conversion costs. Use a shared audience network to generate potential customers with just a few clicks and help convert more sales.

Install Shopify Audiences
Shopify Audiences - cost of aqcuisition illustration with lines moving around dollar signs.

Improve your prospecting

Supercharge top of funnel acquisition

Finding new customers through digital marketing is hard and expensive. Shopify Audiences helps find high-intent buyers and increases the likelihood of conversions.

  • Help decrease conversion costs with enhanced top of funnel targeting
  • The algorithm improves over time to always provide fresh, high-intent audiences
  • Use audiences for look-a-like campaigns to drive more acquisition
  • Transparent performance reporting based on the audience that only Shopify can provide

*Shopify Audiences is currently available for Facebook and Instagram Ads. More ad platforms will be integrated in the future.

Easy to use, seamlessly integrated

Create and manage all in one place

Shopify Audiences runs right from your admin. Get powerful reporting and dashboards that let you know how audiences are impacting your business.

  • Create audiences with a few clicks by simply selecting the product you wish to sell
  • Easily track audience performance in the same place where you manage your business
BlenderBottle company logo

We have loved creating high-intent audiences and have really seen our targeting and performance improve, with return on ad spend as high as 6x. Shopify Audiences is now a key part of our advertising strategy.

Chase Waters
Director of Digital Marketing, Trove Brands - BlenderBottle
See the BlenderBottle case study 

Designed for privacy

Customer data is securely hashed and aggregated. No business has access to the personal information or statistics of buyers included in Shopify Audiences.

  • Audience lists are encrypted and transmitted securely when exporting to ad platforms, and lists cannot be downloaded from ad platforms
  • Manage your customer’s opt-out preferences from within your admin
Shopify Audiences - designed for privacy illustration with gradient lines and ellipse.
BUBS Naturals company logo

Shopify Audiences has helped us regain confidence with top-of-funnel advertising and reach qualified buyers with return on ad spend as high as 3x.

TJ Ferrara
Co-Founder, BUBS Naturals
See the BUBS Naturals case study 

Get the details and get started

How Shopify Audiences works.

Generate a list of buyers that are likely to purchase the type of product that you want to sell more of.

Export the audience list to your Facebook Ads account, and then launch ad campaigns that target that audience.

Shopify Audiences is available to shops in the US and Canada who are on the Shopify Plus plan and use Shopify Payments.

Stability and reliability

Exclusive to Shopify.
Included with Shopify Plus.

Shopify Audiences is included in Shopify Plus. Get the power of Shopify’s most advanced tool for getting more from your ad spend.

Install Shopify Audiences