Shopify Magic

AI designed for commerce

Discover the magic of growing your business with AI built directly into Shopify.

Shopify’s CEO shares his vision
for the future of entrepreneurship,
powered by AI

Meet your AI commerce assistant


early access

Unlock creativity

Sidekick understands what you mean and refines your writing for greater clarity. Conversational by design, you can use everyday language to jump-start the creative process and overcome writer's block.

Achieve more, faster

Let Sidekick tackle your repetitive tasks, tedious workflows, research, and more. Sidekick is free with unlimited use across all plans, so you can finish your to-do list in less time.

Level up with tailored, expert advice

You now have a Shopify expert in your corner who is deeply competent, incredibly intelligent, and always available whenever you need them.

Early Access

Sign up for early access to Sidekick

Enter your email and Shopify store URL to be considered for early access.

By submitting your email, you agree to receive marketing emails from Shopify. Your personal data will be used in accordance with Shopify's privacy policy.

More AI-powered features to add to your toolkit

Use Shopify Magic to turn everyday language into commerce superpowers

Generate smart replies

Quickly respond to live chat inquiries with help from Shopify Magic. Review, edit, and respond to drive top-of-funnel conversions, turning more chats into checkouts.

Drive conversion with instant answers

Shopify Magic suggests personalized FAQs and responses for your store. Review and publish instant answers that are crafted to your business in your store's chat window, moving buyers closer to a sale.

Writing made easy

Use Shopify Magic to create captivating content that converts. Generate on-brand, quality content that drives traffic to your store, from headers, product descriptions, and holiday promotions.

Make every email count

Generate compelling subject lines, create engaging email content, and find the perfect send times for highest impact.

  • I use it to write product descriptions by inputting desirable keywords for SEO. It gives me the ability to work more efficiently and save costs…it’s a game changer.
  • We have used the feature a few times for our product descriptions and I was surprised how well it works. It has exceeded my expectations.
  • Having had some time to explore and experiment with them, Shopify Magic and the product description generator have left me thoroughly impressed.
Glitch Anomaly
Kwame ChambersCEO, Co-Founder and Managing/Creative Director
District for Kids
Sarah WajdaDigital Marketing Manager
Crippling Hot Sauce
Drew DavisFounder


Generative AI, a form of artificial intelligence, is capable of creating new content like conversations, stories, images, videos, and audio, based on natural language prompts. Powered by large language models (LLMs) trained on extensive data, these models can perform various tasks, including answering questions, translating languages, summarizing text, and generating original content.
Shopify Magic tools and experiences are available for free to all Shopify merchants, regardless of their subscription plan. However, the access and availability of specific features may vary.
Yes. Shopify Magic is built on Shopify’s robust security architecture and privacy policy trusted by millions of companies around the world. Learn more about how Shopify handles data here.
Shopify Magic's AI models are trained on a combination of Shopify's proprietary data and OpenAI's ChatGPT APIs. The data, which includes anonymized customer interactions, purchase patterns, and store performance, is securely processed to provide merchants with actionable insights, personalized recommendations, and automation capabilities – without sharing any personally identifiable information with external parties.
Not all features powered by Shopify Magic are optimized for mobile at this time. Sidekick will not be available on mobile devices during early access.
Language support for Shopify Magic may vary by feature. Most features support English, however, there are features that support additional languages namely English, German, Spanish, French, Italian, Japanese, Portuguese (Brazilian), Chinese (Simplified). For more information, please consult the help docs on Shopify Magic here.
Sidekick is coming soon to select merchants for early access. If you’d like to be considered, please fill out the form on the page above.

Ready to get started?

Start your Shopify journey for free and get all the tools you need to start, run, and grow your business.