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What is a QR Code?

Have you ever seen a square code on a product, post, or website and wondered what it was for? It’s a QR code! QR (short for “quick response”) codes were first invented in Japan in the 1990s and have since become increasingly popular around the world. These two-dimensional bar codes are a convenient way to get information quickly and easily, especially on mobile devices, and they can store information including text, URLs, and even images.

All you need to scan QR codes is a smartphone or tablet with a camera or a QR code reader app. Open the app, point the camera at the QR code, and wait for it to scan. The program extracts the data and displays it on your screen. Your phone may be compatible without an app; simply point it at a QR code to test if it will work.

How QR codes can support your business

QR codes can be used for many purposes such as:

• - Marketing and advertising: They can be used on business cards, flyers, or posters to provide more information about a product or service.
• - Online shopping: QR codes can be used on product packaging or on store screens to provide more information about a product or to allow customers to make purchases.
• - Swipe payments: Certain codes can be used to make swipe payments, allowing customers to pay by QR code for products or services without cash or a credit card.

Overall, QR codes are a simple but effective means of sharing information and communicating with customers. Whether you’re a business or a consumer, understanding them will help you get the most out of this innovative technology.

Key info to keep in mind when creating QR codes

Here are some important things to consider when creating a QR code for your business:

Your business goals

First, it’s important to decide what you want to achieve with your QR code. Do you want it to direct customers to your website, provide more information about products, or offer a discount code? Knowing your desired outcome will help you create an effective QR code that fits your business goals.

By using unique QR codes in various marketing campaigns, you can track how many people scan them and access your content. This information can help you refine your marketing strategy and improve your ROI.

QR code usability

QR codes have become an integral part of marketing strategies, but they need to be implemented correctly to avoid customer disappointment. When creating a QR code, it’s important to ensure that it is a suitable size for scanning and that there is sufficient contrast between the code and its background. The minimum recommended size of a QR code is two centimeters by x two centimeters, and it is important to keep it in the correct image format in order for it to scan it correctly. It is also better to use a high-resolution version of the QR code, as low-resolution images can cause scanning errors.

A larger QR code can be scanned from further away, but it must also be printed clearly and in a place that is easy for the customer to read it. Remember to test the scan distance and readability of the QR code before publishing it.