Why JM&Sons Launched Their Furniture Business Out of a Shipping Container


One of the biggest challenges ecommerce entrepreneurs face is finding innovative ways to sell a product online when the "brick and mortar" store experience plays a huge role in the customer's decision to buy.

For two entrepreneurs with nothing to lose, overcoming this obstacle and validating their furniture business idea involved using a spruced-up shipping container as their showroom in the heart of downtown Toronto.

In this episode of the Shopify Masters podcast, we’ll be talking with Andre Jr. Ayotte, who co-founded JM&Sons along with Mackenzie Duncan, about how they make and sell reclaimed wood and raw metal furniture, accessories and other handcrafted home furnishings. 

In this episode, we'll discuss:

  • How JM&Sons turned a shipping container into a pop-up shop, from the strategy to the costs to the buzz they generated.
  • When to defer to analytics and when to go with your gut as an entrepreneur.
  • How to incorporate customer emails and feedback to guide the direction of your products.

Listen to Shopify Masters below…

Show notes:

shopify-author Felix Thea

About The Author

Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.