State Bicycle Co. increases online revenue by 500% through a customer-first approach to ecommerce
Sports and Recreation
Customization, Apps and integrations, Growth and scale, Global commerce, Replatforming
State Bicycle Co. was founded for two important reasons: a love of cycling and a quest to make it accessible to everyone. That’s why brothers Mehdi and Reza Farsi have focused on supporting the cycling community and culture with beautiful, functional bikes at an affordable price point since 2009.
The brothers’ previous ecommerce platform held them back from creating a seamless and fun digital shopping experience for their customers. With Shopify Plus, the Farsis were able to build a truly interactive experience where their customers can shop every model from city bikes to ebikes—and even build their own custom bicycle. Pulling from thousands of SKUs, the State Bicycle Co. website offers endless personalization and feature options from pedals to saddles.
Meanwhile, for folks who are just getting into cycling, the site’s ‘related items,’ ‘product reviews,’ and ‘ask a question’ features help customers build their perfect bike online without sacrificing the product confidence that comes from shopping in person. This customer-first approach to the brand’s online store is not only easy to manage—freeing it up to focus on their community—but it has also led to a drastic increase in sales and average order value.
With Shopify Plus, State Bicycle Co. saw results fast.
Shopify Plus is an industry leader. I’m confident that whatever State Bicycle Co. needs in terms of web design, security and compliance, and functionality Shopify is going to be on the ball. Any type of functionality, Shopify will have a solution and you don’t have to go it alone.Mehdi FarsiCo-Founder and Chief Brand Officer, State Bicycle Co.