Shopify Editions | Winter ’24 is live

Commerce moves fast.
Shopify moves faster.

Scale your entire business with the best ranked commerce platform for conversion,
performance, and agility.

Two women shopping in a high-end store
Chart showing global sales increasing
Add a luxury leather purse to your checkout
Person using their phone to find the right cookbook
Payment methods including visa, mastercard, amex, apple pay, shop pay, and more
Map with delivery location highlighted
Container ship moving across open water
Two women shopping in a high-end store
Chart showing global sales increasing
Add a luxury leather purse to your checkout
Person using their phone to find the right cookbook
Payment methods including visa, mastercard, amex, apple pay, shop pay, and more
Map with delivery location highlighted
Container ship moving across open water

Total control, perfectly integrated

Connect everything in one commerce operating system

Effortless commerce management, in one central place. Control all your business with Shopify’s suite of customizable and extensible solutions, designed to work perfectly with your tech stack.

Person looking at a shopping app on a phone

Extreme edge of DTC

Online selling tools for social commerce, marketplaces, and the hottest viral trends.

Large retail storefront location for the brand Parachute

Retail forward

Omnichannel solutions for more touchpoints with less friction across online and retail operations.

Warehouse organized with products on shelves

International B2B

Digital commerce features for B2B that create seamless wholesale buying experiences.

Glossier
Mattel
Staples

platform extensibility

Extend the world’s highest performing platform

Endlessly customize your commerce stack with tools proven to drive conversion and a more powerful customer connection.

Built for extensibility

Move fast with our customizable online store, or build with the tech you love for pure creative freedom. Do even more by integrating your third-party systems through APIs or our app ecosystem.

Optimized for headless

For the most flexibility, create your store through Shopify’s powerful headless API layer. Host anywhere, or deploy in hours using our React-based headless stack at no extra cost.

Obsessed with performance

Optimize our lightning-fast online store and world’s best-converting checkout with extensions across retail, wholesale, and your back office.

Choose your path to a modern, customizable tech stack

Shopify Plus

All-in-one platform

Get up and selling fast with Shopify’s full-stack platform, customizable from front end to back end. Need even more? Just plug in your existing systems through APIs.

Commerce Components

Modular components

Optimize your stack with key Shopify components like payments, checkout, and storefront capabilities. Use as little or as much as you want for your exact business needs.

Expansion and agility

Unlock new revenue streams without the overhead

Tapping into new commerce opportunities is as fast as turning on a sales channel, managed in one powerful back office.

Shopify Plus admin with international and local sales data

Omnichannel power

Sync your online and retail systems from an all-in-one platform that’s fully customizable.

Social selling

Scale faster on the hottest channels and marketplaces, powered by our unique commerce insights.

Global expansion

Activate over 150 countries and ease into new markets for the ultimate localization strategy.

Wholesale

Build and run your B2B business with tools personalized for wholesale buyers.

cost-effective operations

Put your resources where you’ll get the most return

Why spend resources on making generic software work for commerce? Make smarter investments with a commerce-first operating system, so you get the most out of your development team and campaign dollars.

Lower total cost of ownership

Spend less time and money managing multiple platforms with flexible integrations, APIs, and automated workflows across campaigns, retail, and wholesale.

Stronger marketing ROI

Expand and capture your customer base for less with smarter analytics and tools enriched by Shopify’s data network.

Higher impact development

Use your developer resources to drive growth with unique builds, while relying on Shopify for your checkout and platform.

50% CAC

Lower customer acquisition costs with Shopify Audiences

50% conversion

Up to 50% conversion lift when Shop Pay is available

20% AOV

Higher average order value with custom promotions through Shopify Functions

Well-dressed man with a Samsonite suitcase and backpack

If you’re looking for an ecommerce tool that is going to give you the best of both worlds in terms of accessibility and innovation, Shopify Plus is it.

  • Samsonite
  • Edgardo Castro — LATAM CMS & CRM
Minimalist bedroom with premium Brooklinen bedding

Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.

  • Brooklinen
  • Kelly Hallinan — SVP, Emerging Channels
Two female hikers in a mountain scene wearing Cotopaxi jackets

We started Cotopaxi with Shopify from day one. Having a platform that we could just plug into and that scaled with us over time was a game-changer.

  • Cotopaxi
  • Davis Smith — Founder and CEO
Various food ingredients with Momofuku chili crunch

Shopify Plus is the backbone of our business. We can focus on growing the business [and] new markets, and not worry about operational logistics they provide for us.

  • Momofuku
  • Bob Kim — Head of IT

100% focused on commerce

Trusted by millions of global brands and partners

R&D innovation

Over 100 product updates every 6 months since 2020 with no slowdown in sight

Load-tested checkout

10K+ checkouts per minute with unlimited bandwidth and transactions

Unlimited SKUs

Billion-dollar brands easily host over one million products and variants

Built-in security

Full compliance, data encryption, and advanced fraud and bot protection

Detailed reporting

Holistic data and insights with in-depth reporting across all your stores

Partner ecosystem

A resilient ecosystem with thousands of strategic app and service partners

99.99% uptime

on average across Shopify worldwide during the biggest flash sales and events of the year

4.5K+ engineers

dedicated to building the infrastructure and commerce features you need, before you need them

$1.5B+ partner earnings

made by app developers and Shopify Plus Certified App Partners since the Shopify App Store launched

Trade your tech debt for agility. Only with Shopify.