How One Firefighter Turned Recycled Gear into a 6-Figure Business Using Instagram

recycled firefighter

Experimentation is the name of the game when it comes to marketing. But when you finally find that successful channel, niche, or tactic that works—then you know exactly where to start drilling down for results.

For Jake Starr, Founder of Recycled Firefighter, tapping into the right niche was the key to turning recycled firefighting gear into a 6-figure business selling wallets and everyday carry gear.

In this episode, you’ll learn:

  • Why Jake decided to move from Etsy to Shopify. 
  • How he figures out which hashtags to add to his Instagram photos to reach the right people. 
  • How he uses Instagram to test new product lines before manufacturing.

Listen to Shopify Masters below…

Show notes:

shopify-author Felix Thea

About The Author

Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of where you can get actionable tips to grow your store’s traffic and sales.