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12 Inspiring Social Media Campaign Examples

The words social media campaign examples next to social media icons against a mint background

Social media campaigns tell stories. Whether they announce the launch of an exciting new product, help celebrate a holiday or milestone moment, or create a new narrative, social media campaigns can be a highly effective marketing tactic. They can spark engagement, inspire conversation, build community, and drive sales. 

Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns.

What is a social media campaign?

A social media campaign is one piece or a series of pieces of social media content designed around one central idea and goal. Usually, businesses create social media campaigns with goals like boosting engagement, driving sales, shedding light on important topics, celebrating a holiday, or launching a new product. The most successful social media campaigns combine a compelling concept, interesting story, clever taglines and strong copy, and eye-catching graphics or design.

Why is social media marketing important?

Social media marketing meets a business’s target audience where they are. The average person now spends two hours and 25 minutes on social media per day (up almost an entire hour from 2012). Without a presence on social media, businesses miss out on creating essential brand awareness and speaking directly to potential customers on a channel where they spend increasingly more time. 

Now, social media apps are offering the option to purchase items directly within the platform. Businesses have the opportunity to create another sales channel if they choose to market on social media—or risk being left behind.

12 social media campaign examples

  1. Scent and Fire: 2.22.22
  2. Juneshine: Summer of June
  3. MiiR: Re:Claimed
  4. Fluide: Trans Day of Visibility 
  5. Folklor: The art of the weekly product drop
  6. Loungefit.: Day in the life 
  7. Acid League: Proxies collab with André Hueston Mack
  8. Olipop: Banana cream
  9. Maude: Sex ed for all
  10. Ryan Trahan: 1¢ for 30 days 
  11. Apple: #ShotOniPhone
  12. Starbucks: Sip into summer 

Ahead, get a closer look at each social media marketing campaign example and learn how you can implement something similar into your own social media marketing strategy. 

1. Scent & Fire: 2.22.22

Scent & Fire sells eco-conscious candles in aromatherapeutic fragrances designed to calm and center stressful environments. 

💬The campaign

“It’s Twosday! 2.22.22 💫 Today only happens once in a lifetime,” wrote Scent & Fire on Instagram. This one-post campaign took a fun date and turned it into a promotion opportunity, offering 22% off for one day only. 

💌The takeaway

The National Holiday Calendar provides a list of the national days throughout each month. Take a look and see if any of those days are on brand for you. Then, consider creating a post or a promotion all around that day. You don’t have to have a sale, especially if engagement is the main goal. If your brand is active on Twitter, see how many retweets or comments you can get in a thread. Or, if your goal is more sales, see how much volume that one campaign can drive.

2. Juneshine: Summer of June 

San Diego–based Juneshine sells hard kombucha (among other beverages, like canned cocktails) in delicious flavors including Mango Daydream, Blood Orange Mint, and Acai Berry.

💬The campaign

Summer of June is a social media campaign featuring events across the United States, with corresponding new product releases. Instagram posts list out dates and location of each week’s events, while follow-up posts show snaps from past get togethers. Collectively, the campaign aims to build community, bring people together, and use social media as a platform to do so.

💌The takeaway

If you’re planning a series of events, consider using a social media campaign to announce details surrounding each one, and post photos after to get followers excited about the next. 

3. MiiR: Re:Claimed

MiiR sells reusable vessels like coffee cups, water bottles, and mugs, with a business model focused on responsibility and generosity (the company is a certified B Corp and donates a portion of its profits each year to nonprofits).

💬The campaign

While MiiR always makes a point to share its sustainability efforts across Instagram, its Re:Claimed program takes it a step further. The social media campaign announces the initiative, shares an all-new design option, and speaks to how selling refurbished items contributes to its sustainability goals. It’s both a brand play and product launch in one. 

💌The takeaway

Take a look at your brand values and the goals and mission of your business. Are you coming out with a new product launch that directly speaks to fulfilling those goals? Use social media to announce and gain traction for that campaign. 

4. Fluide: Trans Day of Visibility 

Fluide sells high-quality cosmetics for every skin shade and gender expression. The brand aims to amplify queer and gender-expressive voices and showcase queer beauty, focusing on both the fun and transformative nature of makeup.

💬The campaign

Fluide launched a series of posts honoring the Trans Day of Visibility, using the hashtag #TDOV. The team partnered with influencers who modeled for the series and each identified their trans icon. Models spoke about and honored each of their icons while posed in front of meticulously crafted collages of them. The posts highlight each icons’ work, sharing notable facts about them. 

“This year’s theme is dedicated to the artists, activists, thought leaders and icons who have paved the way for those who came after and whose lives continue to inspire our community today,” wrote Fluide on a blog post about the series.

💌The takeaway

In the brand’s own words, “TDOV is dedicated to celebrating transgender lives and creating awareness of the discrimination faced by transgender people worldwide. Founded by transgender activist Rachel Crandall as a reaction to the lack of recognition of transgender people, the day is a celebration of the contributions to society by transgender people.”

Is there a day that resonates with you and the mission and value of your business? Consider how a social media campaign can raise awareness, highlight something that matters to you, and make a real impact for others.

5. Folklor: The art of the weekly product drop

Folklor sells vintage and pre-loved fine jewelry. The brand seeks to ignite the stories behind jewelry and inspire a love for treasure hunting. Pieces span from simple gold chains to elaborate art deco rings. 

💬The campaign

Because it sells preloved pieces, Folklor operates on a system of weekly product drops. The business uses Instagram to seed the drop every week. “In order for it to be a successful drop, I need to start teasing it four days before,” says Megan Mensink, Folklor’s founder. “And then it just works for me. I always follow that cadence and different formats.” Working off this framework, the brand consistently reveals a new slew of items each week—fueling the curious minds of followers and folks who want to see what will be in stock next. 

💌The takeaway

A weekly product drop is a great model if you ship pre-loved or vintage pieces. People, especially social media users, value consistency. Choose one day a week on which you’ll release new products, and stay consistent. Eventually, followers will expect your drop on that day and might check in, hopeful to find the treasure they’ve been searching for. For folks who sell new items, this can be something you use to launch specialty lines

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6. Loungefit: Day in the life

Loungefit sells high-quality loungewear, from sweatsuits to t-shirts. The brand has seen massive growth from its active following on TikTok. 

@loungefitbrand Monday - Back to work #dayinmylife #entrepreneur #clothingbrand ♬ WAIT FOR U (feat. Drake & Tems) - Future

💬The campaign

Andre Smith, Loungefit’s founder, posts TikTok videos chronicling a real day in his life, wearing full Loungefit outfits and peeling back the curtain on what it’s like to run his own business. Though his “day in the life of an entrepreneur” videos might seem playful and fun to watch at first glance, they’re actually an intentional marketing play. 

“Initially, 80% of my sales came from TikTok,” Andre says, “and [posts] wouldn’t have to be me promoting the product. It could just be me doing a day-in-the-life video where people like the outfit [I’m] wearing.” Andre sprinkles these videos throughout TikTok, giving followers a peek into what it’s really like to run your own business each day.

💌How you can implement

Give your social followers a glimpse into your day, whether that’s on Instagram Stories, TikTok, YouTube, or Instagram Live.

7. Acid League: Proxies collab with André Hueston Mack

Acid League sells living vinegars, acid-forward salad dressings, and Proxies, which are non-alcoholic wines. Its branding features brightly colored eye-catching designs. 

💬The campaign

Acid League created a Proxy in collaboration with sommelier André Hueston Mack, promoting the partnership across several posts on Instagram. In addition, André caught up with followers by hosting an Instagram Live, where he sat down to chat about the new product. The brand also posted a YouTube video feature from Bon Appétit magazine, where André shared facts about how the Proxies get made.

💌The takeaway

Work with an influencer, a prominent person in the same space, an expert craftsperson, or an industry expert to co-develop a product collaboration, or simply create a narrative together across one or many social networks.

8. Olipop: Banana cream 

Olipop sells “not sodas”—delightful sparkling tonics in flavors like Strawberry Vanilla, Classic Grape, and Vintage Cola. The drinks are packed full with prebiotics, and the company aims to aid digestive health.

💬The campaign

To help promote the release of the movie Minions: The Rise of Gru, Olipop created a new flavor, which the team is calling a “work of evil genius.” This particular large-scale campaign spanned different platforms, including social media, SMS, email, and a webs