Shopping for clothing, jewelry, and beauty products online is a harrowing experience at the best of times. The fashion industry can’t agree on standard sizing. Colors are altered by screen settings. And, the feel of a product is difficult to assess through a photograph.
It’s no surprise that return rates for ecommerce clothing stores are among the highest across industries, estimated at 30% to 50%. Customer expectations often don’t match reality.
As with any industry, online clothing stores have their own set of unique needs and challenges. Capturing the drape or texture of clothing, depicting fit on multiple bodies, and managing a high rate of returns and exchanges are among them.
Luckily, there are plenty of clothing store apps that can help. The Shopify App Store is a one-stop shop for apps that can optimize your product photos, alleviate sizing challenges, and increase conversions.
What are the best Shopify apps for clothing stores?
Major chain fashion brands like ASOS and Thredup have nailed their customer experience with dedicated shopping apps and AI powered virtual fitting rooms. But you don’t need a big budget to create similar personalized shopping experiences for your customers.
Here, we’ll walk you through our picks for the 17 best Shopify apps for clothing stores—from designer brands to thrift stores alike—based on uniqueness and top user ratings. Many have versatile pricing structures, often starting with free plans. These include:
- UGC, reviews, and social proof apps
- Apps for fit and sizing
- Shoppable galleries and lookbook apps
- Print-on-demand apps for fashion stores
- Sales channel apps
- Other helpful apps for online stores
Let’s get started.
UGC, review, and social proof apps
Trends move quickly in the fashion industry. Whether you’re selling kids’ clothing, menswear, designer clothing or secondhand, it can be overwhelming staying ahead of trends while also maintaining a consistent brand voice and navigating new social platforms and algorithm changes. This is where your fans can step in.
Give street cred to your brand by automatically pulling user-generated content and product reviews directly into your clothing store’s website with these powerful marketing tools.
💵 Price: From $39/month, 14-day free trial
Showing your product on a variety of body types is a great way to help sell products: customers can feel more secure about online shopping when they have a better idea of how garments will fit their own bodies. Aggregate UGC Instagram photos using a hashtag, and import them into a mini shoppable gallery on your product pages.
⭐️ 5-star review: “Easy to use, works perfectly and customer support went above and beyond to make some customizations for us.” — Angel Curves
💵 Price: Free to $49/month
Ninety-three percent of new customers consult reviews before buying products and 63% are more likely to purchase from a site with reviews. Yotpo pulls customer feedback directly into your clothing store’s product pages. Other app features include social sharing, review-based ad creation, and coupon code incentives for customers who complete reviews.
⭐️ 5-star review: “Great customer service. Very happy with the support with importing my reviews as I am not a computer expert. It was amazing to be provided with all the information and solutions.” —Glow Skincare
💵 Price: From $9.99/month, 14-day free trial
Similar to Yotpo, Loox is another option for gathering customer reviews on your clothing store’s website. Features include sending automatic review request emails and offering discounts for adding a video or photo review. Loox reviews are also visual, with customizable widgets that can be placed across your Shopify store. These reviews are powerful motivators for customers while they’re clothes shopping.
⭐️ 5-star review: “The app is very easy to use and the support team responds really quickly. It’s a real person who helps you with whatever you need.” —Paw Life Stores
💵 Price: From $39/month, 14-day free trial
Target your most influential fans to become ambassadors for your brand. This app lets you easily recruit and vet influencers and loyal customers into a brand ambassador referral program. Use its page builder to create a dedicated custom landing page, then set up automated emails.
⭐️ 5-star review: “So far setup has been a breeze. They give you every resource you need to get your Ambassador program up & running smoothly and the customer service is top notch. Avian, my service rep was amazing. Loving this app so far!” —Iron Gods
Apps for fit and sizing
Even with the most carefully detailed size information, not every size 8 is created equal. To minimize returns, clothing store owners should create size charts, add specific fit notes to each product page, and provide models’ height, measurements, and size for comparison.
These apps can help improve your customers’ buying experience and ensure they’re confidently choosing the best size.
💵 Price: Free
Create fully customizable size guides that match the look of your clothing store, with no coding experience required. With unlimited size guides available with your subscription, you can create unique guides for each collection, type, or product.
⭐️ 5-star review: “Just what I needed—very easy to use with super responsive customer support if you have any questions or need assistance.” —Freya G.
💵 Price: From $90/month, 7-day free trial
For fashion stores that also sell jewelry or accessories, this try-on app is a must. Augmented reality virtually allows customers to “try on” products from home. The app is compatible with both Android and iOS, as well as many browsers on desktop. A realistic try-on experience can help increase conversion rate and decrease returns.
⭐️ 5-star review: “What an amazing feature for my website! They are very quick at setting everything up and always available to answer questions. My customers love this feature!” —Hidden Gem Montreal
💵 Price: Free to $12.49/month
Kiwi not only offers custom size charts but also allows customers to enter their own measurements for intuitive recommendations to improve customer experience. Machine learning helps to predict the best size option for each item for each individual customer. Customize size charts to match your store’s template.
⭐️ 5-star review: “Best app to add sizing charts to your store, also has advanced mapping functions available! Very good integration and helpful customer support.” —Doggyvers
Shoppable galleries and lookbook apps
How your product is photographed and presented is important for any ecommerce business. It’s especially critical for clothing stores. Big, clear product photos as well as lifestyle images help your customer visualize details and styling ideas. While these photos can live on product pages, you can also curate them into shoppable galleries or lookbooks throughout your site, where buyers can “shop the look.”
💵 Price: From $50/month, 21-day free trial
This app super-powers your Instagram feed, turning it into a real-time shoppable gallery, embedded in your Shopify store’s homepage. What makes Foursixty stand out from the others with the same functionality is its ability to be highly customized to the design of your shop—fonts, colors, and more. Other features include analytics and content scheduling.
⭐️ 5-star review: “Fantastic App and Team at Foursixty! Thank YOU! Superb Customer Service! Really great that we can showcase our products & lifestyle through IG directly on our site.” —Gutten Min & Co.™
💵 Price: From $50/month, 21-day free trial
As its name suggests, this app turns your lifestyle photos into a magazine-style lookbook. This is an excellent way to launch new collections (especially if your images tell a story) and showcase your catalog to wholesale clients. The customizable lookbook can be configured to grid, slideshow, slider, or collage mode.
⭐️ 5-star review: “Great customer service! Also, the app was a great way to show different nail arts which makes it easy for customers to know which product to buy if they want to achieve a certain look.” —Sistaco™ USA
Print-on-demand apps for fashion stores
These print-on-demand apps are designed for the hands-off ecommerce entrepreneur: all-in-one product creation and dropshipping companies integrate with your Shopify clothing store. Your designs are printed on apparel or turned into jewelry, then shipped directly to your customers.
💵 Price: Free to $29/month
Printify prints your designs on t-shirts, sweatshirts, socks, and more so you can easily run your clothing store without handling inventory or dealing with the headache of shipping and fulfillment.
⭐️ 5-star review: “Great user interface. Once you reach a certain level of sales, you get contacted by a Merchant Success Manager who helps and provides you with very valuable data.” —K-Minded
💵 Price: Free to install
This print-on-demand app services jewelry design businesses. Submit your designs using Ownprint’s templates and each sale will be handled entirely by the app’s team, from production to packaging to landing at your customer’s door.
⭐️ 5-star review: “This is probably the best jewelry print on demand supplier I have used. The products are great quality and customer support is top notch.” —Pawelry
Sales channel apps
With Shopify you already know that you can sell anywhere—online, in a store, at a pop-up, and even from an RV. Shopify also connects easily with other social media platforms and marketplaces (Amazon, eBay) to sync your inventory across all the ways you sell.
💵 Price: Free to install
Pinterest can be a great way to reach potential customers if you sell fashion, art, or home décor products. Boards become wish lists where potential customers can save and share your products. Reach and sell directly to your followers by connecting your Shopify store with the platform and creating product pins. You can increase organic reach and improve SEO and even run ads against those pins.
⭐️ 5-star review: “I used this application to connect my Pinterest to Shopify and the experience was great and I loved the simple process.” —ANKSO
💵 Price: Free to $59/month
Etsy is another place to reach high-intent buyers. The marketplace platform has a built-in audience looking for handmade and vintage fashion. If your business fits into Etsy’s criteria for goods sold, you can create an account and sync your inventory across both stores. Some store owners find it beneficial to sell simultaneously across Shopify and Etsy.
⭐️ 5-star review: “This app is really simple to use and the customer service is more than helpful. I totally recommend using it for your ecommerce integration.” –The Only Vintage
Other helpful apps for online stores
The best clothing apps address the unique needs of fashion retailers and ecommerce sellers. The following recommendations increase the functionality of your Shopify store so customers can shop their favorite brands with ease and confidence.
14. Swatch King
💵 Price: Free to $49.90/month
This app turns Shopify color variants into visual swatches. You can even create photo swatches of the entire garment or zoom in on the fabric to show details and texture. Various configurations allow you to customize the way your swatches are presented to match your branding design, including options for striking out or hiding sold-out variants automatically.
⭐️ 5-star review: “I had tried using other apps but nothing can do what this app can. They are everything I needed and the customer service was ⭐⭐⭐⭐⭐ Shreya was very helpful and kind to give guidance on how to use the app!” —Lunae Active
💵 Price: Free to $999/month (Enterprise plan)
Increase average order value in your ecommerce store by recommending similar products through Wiser’s cross-sell and upsell features. The app acts like a virtual stylist to provide customer support. Customers can see related products at checkout on shopping behaviors and your store’s sales history. You can even set up email marketing campaigns to automatically send product recommendations to your customers.
⭐️ 5-star review: “This app is very easy to use and super effective. Their customer support is also excellent, they are responsive and will help you with any issues you have.” —NutraBlast
💵 Price: Free
Set up a loyalty program for your biggest advocates and increase sales and retention by incentivizing repeat purchases and referrals. Offer points to VIP customers for leaving reviews, sharing on social, or referring friends. Points can be redeemed toward discount codes or future purchases. You can also tailor the look of your rewards program portal to match your brand.
⭐️ 5-star review: “Amazing app and even more amazing staff! Anna helped me with everything I needed help with! She literally responded within minutes of me installing the app! I can’t say enough good things about them!” —Trevo Skincare
💵 Price: From $9.97/month, 14-day free trial
Improve the headache of the inevitable return process for customers, and save your staff time. ReturnGo puts the ownership of the return in the hands of the customer, and the app sends automatic updates throughout the process. The customer-facing returns page is customizable to integrate seamlessly with the design of your site.
⭐️ 5-star review: “Excellent customer service, quick responses at all times. The application works very well and is very easy for both the customer and the customer service agents.” —Quartz Co.
18. Stage TEN
💵 Price: Free to install. Additional charges may apply
Stage TEN allows merchants to engage with their customers in real-time and sell products via live stream. Live shopping gives customers a first-hand demonstration of your products and allows you to interact with them directly, answering any questions they may have and helping to build an affinity for your brand.
⭐️ 5-star review: “I'm so glad that I discovered this app! As an emerging brand, my main objectives are to build brand awareness and drive conversions, so this is exactly what I'm looking for. I especially love that it allows me to connect with viewers across all my platforms at the same time, and to use pre-recorded video (unlike Instagram!). I should add that it's intuitive and easy to use - for a fairly complicated app. I'm sure there are other features I haven't yet tapped into, so will add another review once I do!” —UNCUFFED.
Visit the Shopify App Store for more clothing apps for ecommerce
Shopify apps can unlock new functionality that will optimize your clothing store for a better user experience and increased sales. Beyond this curated list of paid and free apps for clothing stores, the Shopify App Store offers plenty more apps that can help you do everything from automating SMS or push notifications to adding appointment scheduling to combating cart abandonment—there’s something for every unique ecommerce business.