Omnichannel commerce

More channels, more shoppers, more sales

Sell everywhere your customers are, and manage everything right in Shopify.

Responsive online store

Convert customers on any device

Make it easy for customers to check out on any device with an online store that’s optimized for conversion right out of the box.

70+

Responsive Shopify themes

250+

Shopify Plus Partners for custom themes

100+

Global payment providers

60%

Faster checkout with Shop Pay

KOTN with Shop Pay on a mobile device
  •  The flexibility Shopify Plus provides across mobile, desktop, and third-party apps has allowed Brooklinen to grow from a Kickstarter campaign to the largest bedding brand in the D2C space. 
Brooklinen
Rich FulopFounder and CEO

Social media and marketplaces

Turn followers into brand evangelists

Grow your global audience across 100+ social media channels and 80+ online marketplaces, while managing your products from one place. And win over even more customers by automating your messaging and email marketing campaigns with Shopify Flow.

  •  It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed. 
Berly IsaakHead of Global Marketing, LeSportsac

Your customers aren’t on one channel—they’re on all of them

73%

of shoppers use multiple channels before making a purchase

190%+

increase in revenue when brands sell on more than one channel

Create and execute a strong omnichannel strategy with this hands-on guide

Omnichannel guide cover

Blur the line between online and offline retail with Shopify POS

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Buy online, pick up in store

Bring click-and-collect customers to your store with in-store and curbside pickup.

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Browse in store, buy online

Remind customers of their in-store favorites with email carts.

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Buy in store, ship to customer

Never lose a sale even when in-store inventory is limited.

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Online returns and exchanges

No matter where customers buy from, they can return or exchange in your retail store.

Person checking out using Shopify POS
  •  With Shopify Plus, we have our point-of-sale and ecommerce systems under one umbrella, which serves our ultimate purpose of being an omnichannel retailer and viewing the customer as one customer—no matter where they shop with us. 
Travis BoyceHead of Global Retail Operations, Allbirds

Everywhere else

Take your brand beyond today’s channels

Be ready for the technology of tomorrow with a fast, flexible platform. Start selling on any screen, smart device, or voice-powered technology with headless commerce. Or develop custom channel apps and integrations with Shopify APIs and Shopify Plus Partners.

Turn channel hopping into omnichannel shopping. Your strategy starts here.