Omnichannel commerce

More channels, more shoppers, more sales

Sell everywhere your customers are, and manage everything right in Shopify.

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Responsive online store

Convert customers on any device

Make it easy for customers to check out on any device with an online store that’s optimized for conversion right out of the box.

Responsive Shopify themes
Shopify Plus Partners for custom themes
Global payment providers
Faster checkout with Shop Pay
KOTN with Shop Pay on a mobile device
Modern bedroom with Brooklinen bedding

The flexibility Shopify Plus provides across mobile, desktop, and third-party apps has allowed Brooklinen to grow from a Kickstarter campaign to the largest bedding brand in the DTC space.

Rich FulopFounder and CEO, Brooklinen

Social media and marketplaces

Turn followers into brand evangelists

Grow your global audience across 100+ social media channels and 80+ online marketplaces, while managing your products from one place. And win over even more customers by automating your messaging and email marketing campaigns with Shopify Flow.

Find out how Animals Matter increased 45% in year-over-year sales by selling omnichannel
Channels include Facebook, Messenger, Instagram, Snapchat, Rakuten, Google, Microsoft, TikTok, and Pinterest.

It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed.

Berly IsaakHead of Global Marketing, LeSportsac
LeSportsac mobile website

Find out how LeSportsac grew orders by 37% through omnichannel commerce

Read the story

Your customers aren’t on one channel—they’re on all of them

of shoppers use multiple channels before making a purchase
increase in revenue when brands sell on more than one channel

Create and execute a strong omnichannel strategy with this hands-on guide

Omnichannel guide cover

Blur the line between online and offline retail with Shopify POS

Buy online, pick up in store

Bring click-and-collect customers to your store with in-store and curbside pickup.

Browse in store, buy online

Remind customers of their in-store favorites with email carts.

Buy in store, ship to customer

Never lose a sale even when in-store inventory is limited.

Online returns and exchanges

No matter where customers buy from, they can return or exchange in your retail store.

Person checking out using Shopify POS

Everywhere else

Take your brand beyond today’s channels

Be ready for the technology of tomorrow with a fast, flexible platform. Start selling on any screen, smart device, or voice-powered technology with headless commerce. Or develop custom channel apps and integrations with Shopify APIs and Shopify Plus Partners.

Turn channel hopping into omnichannel shopping. Your strategy starts here.

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