B2B ecommerce

B2B meets the power of Shopify.

Sell to your wholesale and DTC customers—integrated in one platform and one store.

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B2B on Shopify

This is the B2B ecommerce platform you’ve been waiting for.

All-in-one commerce

All-in-one commerce

Sell wholesale and DTC, all from one store.

Now it’s possible to run both sides of your business from one store. Choose between a single online store for your direct and wholesale business, or a dedicated B2B store. It’s that simple.

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Power of Shopify

Unlock the power of customization.

B2B on Shopify integrates the most essential wholesale features into the core of Shopify—without the need for apps or coding. Plug into the full power of Shopify’s customized buying experience with store themes, net payment terms, discounts, and a streamlined checkout experience.

Essential wholesale features

All the wholesale features you need. In one place.

Company profiles

Represent multiple buyers and locations, each personalized with unique payment terms and user permissions.

Price lists

Set buyer-specific prices and assign them right to the company profile without the use of tags or apps.

Net payment terms

Automatically assign payment terms while tracking and collecting on orders as they become due in the admin.

Custom store theme

Customize your online store theme with Liquid support for a personalized wholesale buying experience.

Customer accounts

Customize and automate the checkout experience with net payment terms, payment methods, and wholesale discounts.

Self serve portal

Business customers can manage their account, select the company location they’re buying for, and view and filter order history.

Seamless ERP integration

Integrate your tools without the hassle.

Less friction, more ease. Shopify is partnering with ERP providers like NetSuite, Acumatica, and Brightpearl—so you can run your business faster.

  • Integrate your ERP through advanced APIs and partner integrations so all your business data flows easily to your admin
  • Manage your B2B customers, products, price lists, and inventory without manual entry
  • Run your entire ecommerce business from one place with efficiency and ease

Popular questions

Everything you wanted to know about B2B on Shopify.

The best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customization for themes, pricing, and checkout as part of your Shopify Plus plan.

Learn more about B2B on Shopify

You bring the B2B. We’ll bring the SaaS.

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