Affiliate Marketing: How to Turn Product Recommendations Into Passive Income

Affiliate Marketing: How to Turn Product Recommendations Into Passive Income

In today’s hyper-digitalised world, if you aspire to start a passive income stream from your online activity to complement your monthly paycheck or simply wonder how you could make money online without really worrying about developing a product of your own, you are not alone. One of the most efficient ways to do this is to collaborate with businesses to help them reach a wider customer base and start an income source in the process. Crucially, this collaboration is irrespective of whether or not you have your own business.

If you aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream. 

What is affiliate marketing?

Affiliate marketing is the process of making money online every time a customer purchases a product based on your recommendation. This is an online sales tactic that allows you – ‘the affiliate’ – to earn a commission and helps the product owner increase sales. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.

Simply put, affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link or code associated with their recommendation. Do it right, and this performance-based opportunity can be a source of additional income or help diversify the revenue streams of an existing business.

How is affiliate marketing different from influencer marketing?

If an affiliate is redirecting customer traffic to a merchant’s website, doesn’t that qualify as influencer marketing? While there is indeed a natural overlap between affiliate marketing and influencer marketing, they are not necessarily the same. It is important to understand the differences between the two and how each of them works in order to maximise the revenue-generating opportunities offered by both.

Influencer marketing is a collaboration between brands and individuals who already have a sizable audience (or influencers), where the individuals are paid to endorse or promote the brand or its products/ services. It is a marketing strategy by which brands reach their target audience and try to ‘influence’ their purchasing behaviour.

With affiliate marketing, brands incentivise affiliates to promote their products/ services online by offering a commission for every sale they cause. i.e. the affiliate receives a commission if a visitor purchases the product from a link (or code) unique to the affiliate, published on their website or channel.

In influencer marketing, the number of followers, social media impressions, and interactions measure the ‘engagement’ that an influencer could generate. This is a key factor that determines the amount paid to the influencer based on their quote, whether or not the influencer activity actually leads to sales. Typically, influencers are paid a one-time fee, or a per post/content fee, for the activity.

On the other hand, in affiliate marketing, site traffic, sales volume, and average order value are the bases on which the affiliate gets paid a commission. This may be a pre-decided percentage of the product sales effected by them or a flat-fee commission. This means, affiliates get paid on achieving a business outcome for the brand, whereas influencers are paid for the work they put in.

While these distinctions hold true, the similarity between successful influencers and affiliates is that both produce engaging content that resonates with their audience and instils a sense of trust. Therefore there is often an overlap between the two.

How does affiliate marketing work?

How does affiliate marketing work?

To participate in an affiliate marketing program, you’ll need to:

  1. Find and join an affiliate program
  2. Choose which offers to promote
  3. Obtain a unique affiliate link or code for each offer
  4. Share those links or codes on your blog, social media platforms, YouTube channel or website.

And you collect a commission anytime someone uses your links or codes to make a purchase. Commission rates vary dramatically, depending on the company and the affiliate program. At the low end, you’ll earn about 5% of the sale but, with some arrangements, you can earn as much as 25%. In some cases,  affiliate marketing programs provide a flat fee per sale instead of a percentage.

Benefits of the affiliate marketing model

Affiliate marketing offers several benefits to you as an affiliate, one of which is its ease. Your side of the equation simply involves handling a part of the “marketing” side of the product’s success— i.e. educating customers. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer.

Affiliate marketing is low risk. Since there’s no cost to join affiliate programs, you can start making money with an established affiliate product or service without any upfront investment. Also, affiliate marketing can generate a relatively passive income through commission. Though initially, you’ll have to invest time creating traffic sources, your affiliate links can continue to deliver a steady paycheck.

Finally, successful affiliate marketing offers the potential to significantly scale your earnings without hiring extra help. You can innovate to reach out to a wider audience while your existing work continues to generate revenue in the background.

Here’s an example to prove the point: Ankur Warikoo introduced a giveaway gifting 12 products through product recommendations on Twitter.

Source: Twitter

Interestingly, two weeks later he revealed in a Twitter thread how he earned through affiliate marketing to help a young 2nd year college student to pay her full tuition fee – an exercise that helped him show the power of affiliate marketing.

Source: Twitter

Before you get too excited, know that great affiliate marketing is built on trust. While there is seemingly an endless number of products or services to promote, it’s best to only highlight those you personally use or would recommend. This is to ensure that you don’t lose out on your audience’s trust by recommending a faulty product or coming off as inauthentic.

Marketing products you already use and like may sound simple. But becoming a great marketer for any product takes a lot of work, even if the product interests you or fits within your existing hobbies.

How to find affiliate programs?

If you’re wondering how to get your feet wet in affiliate marketing, you’ve got a few options. Not every company offers affiliate programs—some businesses manage their own affiliate programs while others use an affiliate network.

An easy way to find affiliate programs is to visit an affiliate marketplace or platform. Browse your niche to find top-performing affiliate platforms. Here are some of the most popular ones in India:

Another option is to visit the websites of the products and services you use and like, to see if they have an affiliate program. Brands like Juicy Chemistry, selling organic skincare products have their own affiliate programs up and running. So if you are a user of their products or knowledgeable about skincare in general, this affiliate opportunity might be right up your alley.

Source: Juicy Chemistry

You also can take a more direct approach. Reach out to the owner of a great product you come across and see if they offer an affiliate marketing program. If they don’t, they might be happy to set up an arrangement with you, such as presenting you with a unique coupon code to share with your followers. The best deals often are found when you’re the first to inquire and have a relevant distribution channel, such as approaching the seller of a new fitness product if you’re a health and wellness blogger.

Affiliate marketing programs will have terms of service you need to follow, so read the fine print carefully. For example, your link usually will have a cookie with a specified timeframe, and some programs don’t allow you to purchase pay-per-click ads using the product or company’s name.

Choosing your first affiliate program

As you brainstorm products or browse through affiliate platforms, the most important criteria to keep in mind is that the product/service should be aligned with your audience, or the audience you hope to build. Ask yourself, is it something your target audience would find valuable? Does it fit with your area of expertise?

A food blogger probably wouldn’t promote beauty products, for example. A wide range of other products would make more sense, such as cookware, meal kits, gourmet ingredients, or even aprons.

Also, make sure the product or service you’re promoting is a fit for the platform you’re promoting it on. For example, home decor and clothing are well suited to image-heavy platforms like Instagram.

However, if you’re promoting purchases that need a more in-depth assessment, like software, your review may convert better on longer-form content platforms, like a blog or YouTube.

Which platforms to use for affiliate marketing?

There are several platforms to earn money through affiliate marketing, some of them are listed below:

  • Your own website or blog
  • Instagram
  • YouTube
  • Twitter
  • Facebook
  • LinkedIn
  • Reddit
  • Email

While any platform could be used for sharing your affiliate marketing links or codes, it’s useful to determine which platforms are the easiest to reach your largest audience with uncompromised trust, and where they are most likely to buy the products you are marketing.

For example, if you write well and have an audience seeking newsletters, email and your own blog may work out the best for you. Business products may be the easiest to market on Linkedin. If you have a large number of followers on Instagram, that should be the best place to begin. However, there’s no reason to limit yourself to any single platform.

Tips to promote your affiliate offer

 Source (DUE)

As mentioned earlier, affiliate marketing revenue eventually can become a form of passive income, but you still have to do some heavy lifting up front. The success of your program will depend on the quality of your recommendation.

To make a convincing recommendation, it’s best to get personal. Share your experience in your blog, social media post, or video. If you’re writing a personal review, give a candid opinion based on your experience with and knowledge of the product. The more open you are, the more authentic you will be.

However, that alone is not enough. Take into consideration the tips below while promoting your affiliate offer.

  1. Build trust
  2. Talk to a product expert
  3. Create a product tutorial
  4. Find relevant search terms
  5. Consider your angle
  6. Set your distribution strategy
  7. Try offering a bonus
  8. Keep things legal and above board
  9. Display your affiliate links/codes prominently 

1. Build trust

People will be more comfortable following your advice if they feel they can trust you. Trust is a key factor in your affiliate marketing efforts, because people need to trust you enough to act on your recommendations. The level of trust you’ll need to make affiliate sales depends on your industry and the products you’re recommending—for example, it takes more trust to be an effective affiliate for a INR 3,000 course, than it does for a t-shirt that costs a few hundred rupees.

Building trust, however, is something that happens over a period of time. So, if you’re new to creating content for affiliate marketing, don’t expect success overnight. And more importantly, don’t be disheartened or impatient with your project to make affiliate marketing work for you. Patience, persistence and consistency are your allies in building trust.

2. Talk to a product expert

An option you can explore in terms of your content is interviewing others who use the product or service, or even interviewing the person who makes or sells it. Authentic experience of a product’s user, and the expertise of a product expert, both add a weight of meaning to your recommendations.

This can give your recommendation more depth, creating a narrative for your audience. And if done well, they will increasingly seek your content to discover or learn about new products.

3. Create a product tutorial

While your success with affiliate marketing can depend on the overall size of your following, another way to drive higher-converting traffic is by providing a tutorial on the offer. Moreover, people often perform “how to” searches on Google, such as “how to save money for college” or “how to decorate a laundry room.” If you offer a tutorial that solves a searcher’s problem and clearly showcases the value of the product, your referrals will make more sense in context and you’ll provide the customer with a stronger incentive to purchase the product you’re recommending.

4. Find relevant search terms

If you’re promoting an offer through a blog post or YouTube, research which keywords someone might use in a search engine to find an answer to a related problem. Google Ads Keyword Planner is a good tool that can help with identifying and targeting the right keywords and phrases. (It’s free to use, but you’ll need to create an account.)

5. Consider your angle

Depending on your offer, figure out how much energy you should invest in instructional or tutorial content, which is often a natural lead-in to someone trying a product for themselves. For example, you could record a video of yourself using and getting the most out of a physical product, or showing off the benefits of a digital product, like software. It helps audiences catch a glimpse of the product's utility before making a purchase.

Unboxing posts are popular, so if you receive the product in the mail, document your experience opening it up.

6. Set your distribution strategy

Once you’ve created your promotional content, share it on your website or social media platforms to let network effects take over. If you have an email list, you can create an email marketing campaign. And be sure to have an affiliate marketing hub on your website with a resources page where you share a quick list of all of the tools you use and love.

7. Try offering a bonus

Sometimes marketers promote their affiliate programs by offering bonuses to anyone who purchases the offer. For example, you could give a free ebook you wrote to any follower who makes a purchase. Promotions like this encourage customers to buy by sweetening the deal. It is especially persuasive if the bonus you offer is something you normally sell, because then shoppers can see its actual monetary value right on your site.

Sometimes if you have the right audience and great engagement, you can strike a deal with the promoting brand to offer an exclusive bonus for your audiences. This is often a win-win for both you and the brand, since you get to incentivise your audience to purchase through your links for exclusive offers, and the brands get to target their discounts more effectively to the right audience.

ShoutMeLoud, a blog that earns a good share through affiliate marketing promotes such an exclusive offer with SEMRush, the SEO tool, as seen in the image below:

Source: SEMRush

The most common bonus programs seen in India are coupons, free trials, product giveaways or extra discounts for a service/ products purchased with the affiliate links. 

8. Keep things legal and above board

According to ASCI (The Advertising Standards Council Of India) Guidelines, there are some duties that need to be fulfilled when you’re doing affiliate marketing like the use of a disclosure label.

(source: Buzzfeed)

A disclosure is required for all brand promotions if there is any material connection between both the entities. In the case of affiliate marketing, your content contains a hyperlink or discount code, where you get paid for every ‘clickthrough’ and sale that can be traced back to your content. Therefore you must use a disclosure label.

Even if you put links in your content for your family brand it’s necessary that you disclose it. If you’re promoting something at your own expense and there is no material exchange of any kind with the brand you are choosing to talk about, no disclosure is necessary.

All disclosures you make must be prominently visible in a way that it can’t be missed. While ASCI, as a matter of principle, does not impose penalties and fines, it may escalate non-compliant cases to the government and sector regulators to protect consumer rights.

The guidelines are designed to help the affiliates work collaboratively and communicate effectively and responsibly with the industry. This protects the consumers from being misled and thereby protects the long term interests of the affiliates and the industry.

While this may sound foreboding, maintaining such transparency will further earn your audience’s trust in the long run.

9. Display your affiliate links/codes prominently

Where and how you feature your affiliate links and codes in your content must be carefully thought through. While it’s important not to seem pushy, it’s vital that an interested user does not miss them. Below are a few general tips you could put into practice in your affiliate marketing campaigns.

  • Use call-to-action (CTA) buttons wherever possible

CTA buttons encourage better conversions than URLs displayed within your website or blog.

  • Cloak your links

Turn “” into “” with tools like Prettylinks. Lengthy urls not only take up real estate in your content with meaningless hashes, but also seem inherently suspicious. Also, you now have the opportunity to convert the link into an asset that reflects your brand.

  • List all your affiliate offers in one place

This ensures that your audience can find and recover your offer whenever they are ready to make a purchase and increases the possibility of every visitor discovering something they link in a menu of products.

Source: Bloggerspassion has ‘recommended tools’ displayed prominently on their homepage along with encouraging copy and CTA buttons for each.

  • Use the properties of your platform to good effect

For an affiliate promotion on YouTube, links could be placed in your video description. However, you also have the option of placing them as annotations on-screen at strategic moments in your video and directing the viewer’s attention to the link through the content. On Instagram, you could place the links prominently in your bio, or have it as a highlight. Often, a single LinkTree link in your Instagram bio can be used to consolidate all your affiliate links in one place.

Use the tips outlined above to get started on your own affiliate marketing journey and grow your wealth. But before that, get inspired.

Examples of successful affiliate marketers in India

Looking at some of the individuals that actively earn from affiliate marketing will not only provide you with inspiration—as well as proof that this is a legit and lucrative revenue stream.

Although influencers earn through influencer marketing campaigns, the fact that they have a captive audience means that affiliate marketing can easily be leveraged into a steady revenue stream – Ankur Warikoo and Ajay Negar, to name a few. In the examples below, we exclude those who are Influencers in the traditional sense, even if they also earn through affiliate marketing.

Tanya Joseph

Tanya Joseph is a popular YouTuber with over 92K subscribers. Most of her content includes product recommendations and video tutorials of software products and tools, in the descriptions of which she places affiliate links. She even promotes her own affiliate marketing mentorship through a webinar.

Source: How You Can Generate $1,000's Online With This Simple 3 Step System

Harsh Agarwal

Source (wikibiostars)

Harsh Agarwal started his website ShoutMeLoud in 2008 to write blogs and his site gets around 1.5 crore visitors every day. He earns a major portion of his income, reportedly 15-20L per month, through affiliate marketing. He makes his affiliate disclosures quite clear on his posts.

Jyoti Chauhan 

Source (instagram)

Jyoti Chauhan runs a successful blog, UpdateLand since 2013, which includes in-depth product reviews, how-to guides and other search engine optimised content. UpdateLand receives over 5L monthly in traffic, and earns through affiliate marketing among other things as the disclosure on the website suggests. Her complete guide on Semrush traffic analytics tool is an example of affiliate marketing.

Source: Updateland

Anil Agarwal 

Source: Bloggerspassion

Anil Agarwal owns and runs a popular blog called BloggersPassion. In a blog post titled Bloggers Income Report January 2021: How Much Money Do Top Bloggers Make he has disclosed that he makes $10,844 (over INR 8L) per month in 2021 through affiliate products, direct advertising, and consulting. He has also posted a case study about how he made $16,433 (approx. INR 12.33L) through affiliate marketing in partnership with ShoutMeLoud’s Harsh Agarwal by promoting a single product.

Kiran Gundimi

Kiran Gundimi is a young Instagrammer producing content related to skincare, health, beauty and lifestyle. Even with a follower count under 4000, she successfully promotes products in her domain and earns through affiliate marketing. Her affiliate links are in her Highlights as well as consolidated in the Linktree URL in her bio.


Source: @KiranGundimi | Linktre 

The thing to note from the brief profiles of successful Indian affiliate marketers above is that each has eventually become a content creator in their own right, which allows them to branch out into other revenue streams like earning through Google AdSense and influencer marketing. It only proves that earning your audience's trust with quality content will open up your earning avenues eventually – and affiliate marketing is a great way to make a steady beginning.

Ready to get started with affiliate marketing?

Earning money with affiliate marketing programs can be a rewarding way to earn money online without taking on too much risk. All it will cost you is your time. By investing the hours upfront, you can continue to reap the rewards and turn it into a steady source of income, if not a business all by itself.

To get started, check out the Shopify Affiliate Program and sign up to help entrepreneurs discover Shopify, while you earn through the power of affiliate marketing. 

Frequently asked questions about affiliate marketing

Can you make money from affiliate marketing?

Affiliate marketing is one of the smartest ways to start earning from home. Since you don't have to make your own products or deal with end customers, it is also one of the most common side-jobs that people take up to earn an extra income. It's also a very low cost side hustle to get started, although it does require consistent hard work.

How can I start affiliate marketing with no money?

You do not need money to sign up as an affiliate to any brand. You also do not need to have a lot of money to promote your affiliate links; all you need is a strategy to reach the right audience - it can be through organic social media, communities, groups and even your network.

Where can I promote affiliate products?

There are a number of ways to promote affiliate products. Based on the resources available to you, you can experiment with some of the following tactics:

  • Run social media campaigns
  • Use blogging to educate your audience about the products
  • Use your social accounts/ pages to create micro-content about the products
  • Send monthly emails or newsletters as recommendations to your subscribers
  • Create helpful videos around the product or address a problem that they can solve using the product
  • Add banners and buttons to your site
  • Offer promos, coupons, incentives, or loyalty rewards to consumers

Which product is best for affiliate marketing?

The best product for affiliate marketing changes with market trends. When signing up, look for products that people are actively looking for or purchasing at that moment. Some of the most popular products include:

  • Health and wellness products
  • Fashion and apparel
  • Computer Accessories
  • Insurance
  • Car Accessories
  • Bicycle Add-Ons
  • Bottles and Protein Shakers
  • Backpacks

Can beginners do affiliate marketing?

Yes. Affiliate marketing is one of the most accessible online earning opportunities to begin. It is a low-risk venture that does not require any qualifications, and you need no upfront investment to join an affiliate program. All you need to do is strategise how to find the right audiences to distribute your links to and create content to earn their trust.


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