Wellness brand OLLY’s site gets a health boost that doubles sales volume

When health and wellness brand OLLY launched back in 2015, it was as a limited line sold exclusively at Target. Today, it can be found on shelves at major retailers across the country, and its direct-to-consumer branch—once a side hustle—has grown into a robust business of its own, which includes subscription boxes.

As the B Corp-certified company scaled, it knew it needed a platform capable of handling its increasing sales volumes, as well as an ecosystem that would help it navigate complexities such as fulfillment and tax compliance. Integrations have allowed it to ensure it’s compliant, customize its checkouts and manage its inventory in real-time. Shopify Scripts has allowed OLLY to create detailed promotions, resulting in revenue that exceeded forecasts. And a switch to Shop Pay is set to reduce overhead costs and free up resources, giving the company more time to do what it does best—help others.